Design Bridge and Brandscapes Worldwide join hands for India

International branding agency Design Bridge, and global data analytics and insight consulting firm Brandscapes Worldwide Consultancy, have entered into a partnership in India to produce, what they call, "world class brand strategy".

Brandscapes Worldwide is the firm, which veteran Lowe hand Pranesh Misra had joined last year, after having been with Lowe for 31 years.

Although the 1986 founded Design Bridge has three offices globally – in London, Amsterdam and Singapore – it operates in 40 countries worldwide and has clients including Unilever, Sara Lee, and Kingfisher in India.

Globally, the agency follows a four-step procedure to help brands along the branding route: defining the brand and what makes it unique; giving it a creative direction; creating projects around that direction; and product implementation.

While this partnership will help Design Bridge make an official entry into India and make an inroad into the Indian consumer psyche (in the past it has worked for brands such as Knorr and Lipton in India), Brandscapes will benefit from the other agency's international expertise and best practices.

Sir William Goodenough, group executive chairperson, Design Bridge, says, "Our ambition to work alongside some of the world's fastest growing consumer brands means we need better understanding of the many different consumer behaviours and cultures in the thriving Indian market. Our partnership with Brandscapes gives us both the insight and the strategy consultancy to enhance the brand design work of Design Bridge Asia."

Pranesh Misra, chairperson and managing director, Brandscapes Worldwide, adds, "The partnership with Design Bridge has perfect timing. Our strategic intervention can unlock powerful insights for Design Bridge to turn into top-notch creativity and brand experiences for Indian companies and multinationals operating here."

By combining forces, Design Bridge and Brandscapes bring together work experience across brands such as the Tata Group, Kraft Foods, Johnson & Johnson, The Economist, Asia Pacific Breweries, Moet Hennessy Asia Pacific and Unilever.

Brandscapes Worldwide, founded in 2006, has offices in Mumbai, Singapore, London and Atlanta, with services including marketing data analytics, insight consulting and measuring return on marketing investments.