comScore appoints Mike Read
10 Feb 2009
1
comScore has appointed Mike Read to the position of senior vice-president and managing director for Europe. According to comScore, the appointment comes after a record growth year for the firm, after the acquisition of mobile measurement outfit M:Metrics in June. '
Read, who has been with comScore since 2004, will now be responsible for all EMEA activities, and will preside over the firm's European offices in the UK, France, and Germany.
