Four agencies to handle Incredible India campaign
21 Oct 2008
The media duties of the Incredible India campaign, released by the ministry of tourism in India have been assigned to Crayons Advertising, Zenith Optimedia, Span Communications and MPG (Media Planning Group).
The campaign has been divided geographically for Europe, Asia Pacific and America.
Zenith Optimedia has won the television duties for Europe and the global, standalone print campaign.
MPG has won the print duties for the APAC region and the television duties for America.
Span Communications will handle America's print and APAC's television duties.
Crayons will take charge of Europe's print campaign.
The international campaigns are run between October and March. The Ministry of Tourism has a global, open media bid every year. This year, the pitch was called for in July.
