Spikes being relaunched as major ad festival in Asia
07 Oct 2008
In a deal between the International Advertising Festival (IAF), the organisers of Cannes Lions, and Haymarket, publishers of Media and Campaign, Spikes is being relaunched as a major ad festival for 2009.
Spikes was established by Media in 1986.
The joint venture between Haymarket and IAF will be called Spikes Asia - The 1st Asian Advertising Festival. The move looks at building Spikes into the region's largest forum for individuals involved in creativity and communications.
The event is aimed at art and creative directors, copywriters, media agency executives, clients, account managers, agency heads, producers and directors from the region and globally.
To be launched in 2009, the festival will take place in September and is expected to be held in Singapore. It will include an exhibition of creative work from Asia, seminars and workshops, as well as the awards ceremonies.
Awards will be open only to companies in Asia. Five juries will judge the press, film, outdoor, radio, cyber, integrated, direct and promo, media, craft and design categories.
The festival will also include a Young Tigers competition for junior creatives and students, in an effort to develop young talent in the region.
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