Brand Dossier
Get paid to listen to ads on mobile, if you want
12 Apr 2008

With employees as brand ambassadors, Ford set to re-claim its title in the US
11 Apr 2008
Having jettisoned its loss making brands Jaguar and Land Rover into Tata Group's lap, Ford is now set to focus on its home market in the United States, and give its competitors a bloody nose in the bargain. Dhruv Tanwar takes a look at Ford's new marketing campaign.
Airvoice introduces new technology, mobile users to get paid to hear ads on their mobile
10 Apr 2008
The Times of India's “Lead India” campaign wins Grand Prix for JWT India at Goafest 2008
07 Apr 2008
Draw from our experience: NASSCOM tells ad industry
04 Apr 2008
The advertising industry is using the GoaFest 2008 Advertising Conclave to draw on the runaway success of the IT industry.
Citibank aims targeted offering at expatriates
03 Apr 2008
Nestle India to serve Maggi noodles in a cup
02 Apr 2008
Trident Hotels plans overseas expansion
02 Apr 2008
John Miller steps out of Pantaloon's shadow
02 Apr 2008

Advertising festival Goafest 2008 set to roll from 3 April
02 Apr 2008
For the first time in three years, most of the country’s premier advertising agencies will compete under the same roof for recognition of their creativity at the Goafest 2008.
Giorgio Armani to set shop in India
31 Mar 2008

Brand Deccan fades out as Kingfisher zooms in
28 Mar 2008
The brand that pioneered low-cost aviation in the Indian skies is all set for its flight into sunset as Deccan Airways is rebranded Kingfisher Airlines
Marico to end marketing Nissin's Top Ramen brand
24 Mar 2008
Latest articles
Featured articles

Hariman Sharma lets apple travel to India’s warmer climes
10 Feb 2025
Apple, which was the preserve of the cooler Himalayan region in India, is now everywhere – in the East, the West and the South - thanks to one enterprising Himachal farmer, Hariman Sharma.

The cost of neglecting water transport
03 Feb 2025
Inland water transport is widely recognised as a cheaper and environment friendly mode of transport and, as per a report prepared by RITES

Crypto Currencies Trying To Undermine Global Financial System
27 Jan 2025
US President Donald Trump, it seems, is the latest to join the frenzy for personal or corporate currency, with $TRUMP, or what they call a meme coin, giving a further boost to his crypto image.

As costs of saying final goodbyes rise UK families resort to crowdfunding to pay for funerals
By Axel Miller | 16 Jan 2025
The cost of saying a final goodbye to loved ones in the UK has reached a grim new high, leaving families grappling with unexpected financial burdens.

The life and times of Manmohan Singh, former Prime Minister of India
By Cygnus | 28 Dec 2024
On 27th December 2024 India and the world lost one of their finest statespersons in a hundred years. Manmohan Singh, born on 26th September 1932, in Gah, Punjab (now in Pakistan)

The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.

Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!

COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.

What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
Business History Videos

History of hovercraft Part 3...
By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2...
By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
