Brand Dossier
Get paid to listen to ads on mobile, if you want
12 Apr 2008
With employees as brand ambassadors, Ford set to re-claim its title in the US
11 Apr 2008
Having jettisoned its loss making brands Jaguar and Land Rover into Tata Group's lap, Ford is now set to focus on its home market in the United States, and give its competitors a bloody nose in the bargain. Dhruv Tanwar takes a look at Ford's new marketing campaign.
Airvoice introduces new technology, mobile users to get paid to hear ads on their mobile
10 Apr 2008
The Times of India's “Lead India” campaign wins Grand Prix for JWT India at Goafest 2008
07 Apr 2008
Draw from our experience: NASSCOM tells ad industry
04 Apr 2008
The advertising industry is using the GoaFest 2008 Advertising Conclave to draw on the runaway success of the IT industry.
Citibank aims targeted offering at expatriates
03 Apr 2008
Nestle India to serve Maggi noodles in a cup
02 Apr 2008
Trident Hotels plans overseas expansion
02 Apr 2008
John Miller steps out of Pantaloon's shadow
02 Apr 2008
Advertising festival Goafest 2008 set to roll from 3 April
02 Apr 2008
For the first time in three years, most of the country’s premier advertising agencies will compete under the same roof for recognition of their creativity at the Goafest 2008.
Giorgio Armani to set shop in India
31 Mar 2008
Brand Deccan fades out as Kingfisher zooms in
28 Mar 2008
The brand that pioneered low-cost aviation in the Indian skies is all set for its flight into sunset as Deccan Airways is rebranded Kingfisher Airlines
Marico to end marketing Nissin's Top Ramen brand
24 Mar 2008
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