Brand Dossier
With employees as brand ambassadors, Ford set to re-claim its title in the US
11 Apr 2008
Having jettisoned its loss making brands Jaguar and Land Rover into Tata Group's lap, Ford is now set to focus on its home market in the United States, and give its competitors a bloody nose in the bargain. Dhruv Tanwar takes a look at Ford's new marketing campaign.
Airvoice introduces new technology, mobile users to get paid to hear ads on their mobile
10 Apr 2008
The Times of India's “Lead India” campaign wins Grand Prix for JWT India at Goafest 2008
07 Apr 2008
Draw from our experience: NASSCOM tells ad industry
04 Apr 2008
The advertising industry is using the GoaFest 2008 Advertising Conclave to draw on the runaway success of the IT industry.
Citibank aims targeted offering at expatriates
03 Apr 2008
Nestle India to serve Maggi noodles in a cup
02 Apr 2008
Trident Hotels plans overseas expansion
02 Apr 2008
John Miller steps out of Pantaloon's shadow
02 Apr 2008
Advertising festival Goafest 2008 set to roll from 3 April
02 Apr 2008
For the first time in three years, most of the country’s premier advertising agencies will compete under the same roof for recognition of their creativity at the Goafest 2008.
Giorgio Armani to set shop in India
31 Mar 2008
Brand Deccan fades out as Kingfisher zooms in
28 Mar 2008
The brand that pioneered low-cost aviation in the Indian skies is all set for its flight into sunset as Deccan Airways is rebranded Kingfisher Airlines
Marico to end marketing Nissin's Top Ramen brand
24 Mar 2008
Katrina Kaif new brand ambassador for Slice
20 Mar 2008
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
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