Advertising / branding
Online leading advertising industry recovery, says Bellwether report
18 Jan 2010
Marketing spending on the main media, such as TV, press and radio advertising, suffered most, with 22 per cent of UK companies cutting back on spending on traditional media
What a bad Idea, Sirji! says ASCI
11 Jan 2010
‘Environment’ is Idea Cellular's next big idea
07 Jan 2010
An outdoor `Facebook' for all to interact!
01 Jan 2010
Scullers, the company that markets ready-to-wear formals and casuals from apparel manufacturing company Indus - League Clothing Limited, recently launched an interactive outdoor campaign inviting customers to upload interesting travel pictures onto a LED hoarding on Bengaluru's Brigade Road. Rachna Aggarwal, CEO, Indus league Clothing Ltd, talks about the concept to domain-b's Aruna Rathod.
Government on consumer protection drive
31 Dec 2009
Subway to release new TVC with Phelps
30 Dec 2009
Kraft to unveil 20 new products in 2010
30 Dec 2009
DCGI asks GSK to withdraw promotional campaign
26 Dec 2009
Advertisers demanding more than "click-through" metrics: Nielsen's 2010 trends
24 Dec 2009
Aadvertisers are starting to embrace burgeoning social networks and consumer-generated media as advertising and branding platforms that can help them bring consumers closer to a product or brand
O&M leads at Effies 2009
22 Dec 2009
Knorr soups goes OOH way
21 Dec 2009
Bingo launches new campaign
21 Dec 2009
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