Advertising / branding
Lowe Lintas wins creative bid for Nirula’s
20 Apr 2010
Idea's 'oongli cricket' proves a hit
26 Mar 2010
Camel cigarette marketing campaign targeted teen girls: study
By By Kim Edwards | 19 Mar 2010
The Camel #9 marketing campaign included ads resembling fashion spreads that were placed in five of the top 10 US teen readership magazines, such as Cosmo, Glamour and Vogue, and featured promotional giveaways such as berry lip balm, cell phone jewelry, purses and wristbands.
Linc Pen inks deal with Rajasthan Royals
09 Mar 2010
Abhishek Bachchan to be face of Videocon d2h
09 Mar 2010
Calcutta High Court stays HUL's Rin V/s Tide commercial
By By Navpreet Panjrath | 05 Mar 2010
The Calcutta High Court today restrained FMCG major Hindustan Unilever from telecasting its controversial comparative Rin v/s Tide TV commercial. Navpreet Panjrath reports
P&G moves HC against HUL; may launch tit-for-tat ad
04 Mar 2010
Even if P&G gets a favourable verdict, HUL may not mind withdrawing the ad, as its purpose has already been served with the ad having a free run for almost a week
Festival of media awards releases 2010 shortlist
03 Mar 2010
Rin versus Tide: The limits to comparative advertising
03 Mar 2010
HUL's Rin versus Tide TV commercial may be headed for the courts. If the case does wind up in litigation, it would be interesting to see how Indian courts react to comparative advertising, says trade mark attorney, Navpreet Panjrath
Rin versus Tide: The limits to comparative advertising
03 Mar 2010
HUL's Rin versus Tide TV commercial may be headed for the courts. If the case does wind up in litigation, it would be interesting to see how Indian courts react to comparative advertising, says trade mark attorney, Navpreet Panjrath
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Featured articles
Hariman Sharma lets apple travel to India’s warmer climes
10 Feb 2025
Apple, which was the preserve of the cooler Himalayan region in India, is now everywhere – in the East, the West and the South - thanks to one enterprising Himachal farmer, Hariman Sharma.
The cost of neglecting water transport
03 Feb 2025
Inland water transport is widely recognised as a cheaper and environment friendly mode of transport and, as per a report prepared by RITES
Crypto Currencies Trying To Undermine Global Financial System
27 Jan 2025
US President Donald Trump, it seems, is the latest to join the frenzy for personal or corporate currency, with $TRUMP, or what they call a meme coin, giving a further boost to his crypto image.
As costs of saying final goodbyes rise UK families resort to crowdfunding to pay for funerals
By Axel Miller | 16 Jan 2025
The cost of saying a final goodbye to loved ones in the UK has reached a grim new high, leaving families grappling with unexpected financial burdens.
The life and times of Manmohan Singh, former Prime Minister of India
By Cygnus | 28 Dec 2024
On 27th December 2024 India and the world lost one of their finest statespersons in a hundred years. Manmohan Singh, born on 26th September 1932, in Gah, Punjab (now in Pakistan)
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
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