Advertising / branding
Lowe Lintas wins creative bid for Nirula’s
20 Apr 2010
Idea's 'oongli cricket' proves a hit
26 Mar 2010
Camel cigarette marketing campaign targeted teen girls: study
By By Kim Edwards | 19 Mar 2010
The Camel #9 marketing campaign included ads resembling fashion spreads that were placed in five of the top 10 US teen readership magazines, such as Cosmo, Glamour and Vogue, and featured promotional giveaways such as berry lip balm, cell phone jewelry, purses and wristbands.
Linc Pen inks deal with Rajasthan Royals
09 Mar 2010
Abhishek Bachchan to be face of Videocon d2h
09 Mar 2010
Calcutta High Court stays HUL's Rin V/s Tide commercial
By By Navpreet Panjrath | 05 Mar 2010
The Calcutta High Court today restrained FMCG major Hindustan Unilever from telecasting its controversial comparative Rin v/s Tide TV commercial. Navpreet Panjrath reports
P&G moves HC against HUL; may launch tit-for-tat ad
04 Mar 2010
Even if P&G gets a favourable verdict, HUL may not mind withdrawing the ad, as its purpose has already been served with the ad having a free run for almost a week
Festival of media awards releases 2010 shortlist
03 Mar 2010
Rin versus Tide: The limits to comparative advertising
03 Mar 2010
HUL's Rin versus Tide TV commercial may be headed for the courts. If the case does wind up in litigation, it would be interesting to see how Indian courts react to comparative advertising, says trade mark attorney, Navpreet Panjrath
Rin versus Tide: The limits to comparative advertising
03 Mar 2010
HUL's Rin versus Tide TV commercial may be headed for the courts. If the case does wind up in litigation, it would be interesting to see how Indian courts react to comparative advertising, says trade mark attorney, Navpreet Panjrath
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