Hindustan Unilever declares winners of its Dove Real Woman Face Test campaign
29 Aug 2009
Dove, the bathing bar from the house of Hindustan Unilever Limited, has revealed eleven winners across India of its Dove Real Woman Face Test campaign.
The campaign received 4,500 entries out of which eleven winners were chosen based on their experience and testimonials.
The lucky winners are: Sweety Massy from Bangalore, Omini Gill from Noida, Vaani Kapoor from Delhi, Swati Kumar from New Delhi, Noor Ansal from New Delhi, Raashi Khanna from New Delhi, Sonal Bole from Mumbai, Simran Chana from Mumbai, Supritha Shetty from Mumbai, Madhavy Raj from Chennai and Radhika Shah from Kolkata.
The first phase of the Real Women Face Test campaign was kicked off with the contestants sending an SMS to receive a free Dove bar. Post receiving the SMS, Dove called up the respondents and sent them a free sample of the product. The consumers tested the product and sent their photographs along with their testimonials sharing their Dove experience.
Basking in the glory of winning the Dove Real Women Face Test campaign, an elated Supritha Shetty from Mumbai commented, "I had heard about the Dove Real woman Face Test campaign in the media and decided to participate."
The faces of the winners will be revealed to the media in the coming week.
Dove soap, which was launched by Unilever in 1957, has been available in India since 1995. Dove is formulated to be pH neutral (pH between 6.5 and 7.5) and to be mild on skin. While Dove soap bar is widely available across the country, Dove Body Wash is available in select outlets.
Globally, Dove has been extended to many other countries. Since the 1980s, Unilever has launched moisturising body-wash, deodorants, body lotions, facial cleansers and shampoos and conditioners, providing a comprehensive range of solutions.
