Advertising / branding
Johnnie Walker Black Label celebrates 100 years
25 Sep 2009
Shormistha Mukherjee quits Saatchi & Saatchi
25 Sep 2009
Coca-Cola ad to feature real people’s music
24 Sep 2009
Cadbury UK launches Caramel Nibbles
23 Sep 2009
Google wins first round in trademarks battle against Louis Vuitton
23 Sep 2009
Louis Vuitton says Google’s practice of allowing other advertisers to use its trademarks as keywords enables advertisers to sell fake or counterfeit versions of its brands
Nokia reaches out to visually impaired
22 Sep 2009
Ford expands reach with social media
22 Sep 2009
Rajeev Sabnis joins DDB Mudra as president
22 Sep 2009
Lipton launches Lipton Clear Green
22 Sep 2009
Top 100 global brands valued at $55 billion
19 Sep 2009
‘Indian online advertising will grow tenfold by 2012’
19 Sep 2009
Though online advertising is at a nascent stage in India, it is likely to catch on as it offers several advantages over TV advertising. Diaz Nesamoney, founder and chief executive of online video ad company Jivox, discusses the new medium with Aruna Rathod