Advertising / branding
Leisure retailer Odyssey to expand to 60 stores
08 Dec 2009
Judging for two rounds of Effies 2009 concluded
08 Dec 2009
DAVP empanels 29 agencies
08 Dec 2009
Delhi High Court clears Good Knight ads
07 Dec 2009
Quasar bags digital account Eureka Forbes
07 Dec 2009
A brand is both an image and reality: Walter Vieira
07 Dec 2009
The great challenge in advertising is how to get into the customer’s brain — get there and stay there favourably, says management consultant Walter Vieira in an interview with Aruna Rathod
Yahoo, Microsoft agree to tango to take on Google
05 Dec 2009
Under the no-cash deal, Yahoo will use Microsoft’s new Bing search engine on its own sites while Yahoo will offer the exclusive global sales force for premium search advertisers.