B Thiagarajan elevated to the Board of Blue Star Limited

Mumbai-based central airconditioning and commercial refrigeration major Blue Star Limited has announced the elevation of B Thiagarajan as a wholetime director of the company with effect from 13 May 2013.

Thiagarajan will oversee all manufacturing, marketing, after-sales service and supply chain activities of packaged and room airconditioners, refrigeration products and cold storages. In addition, he will continue to be responsible for corporate communications and marketing and public relations.

Thiagarajan has over three decades of experience, having worked for L&T, BPL and Voltas prior to joining Blue Star.

He joined Blue Star in 1998 to manage the marketing support services and customer service functions, before assuming responsibility for corporate communications and marketing where he played a significant role in building the Blue Star image and brand equity.

Over the years Thiagarajan acquired additional charge of the service business operations of Blue Star, and then of corporate affairs and planning, before being elevated in 2009 to president of the airconditioning and refrigeration products group.

Thiagarajan, 55, an engineering graduate in electrical and electronics from Madurai University, holds a senior executive program from the London Business School.