Bates 141’s Sanjeev Gauba joins Law & Kenneth as senior vice president
21 Feb 2011
Law & Kenneth Delhi has brought on board Sanjeev Gauba as senior vice president. He will be based in Delhi and report to Sanjib Dey, chief operating officer, Law & Kenneth.
Gauba will split responsibilities with Varinder Shah Kant, who is also a senior vice president at Law & Kenneth Delhi.
Part of his immediate mandate at the agency will be to handle the newly acquired Dabur businesses -- Uveda and Fem bleach and hand wash. Law & Kenneth had won the creative mandate for Uveda and Fem range from incumbent agencies, Bates 141 and Grey Worldwide respectively. (See: Dabur realigns creative duties for skincare portfolio) Gauba will also handle the new business portfolio at Law & Kenneth's Delhi branch.
His last stint was with Bates 141, where he was the senior vice president, heading Dabur's oral care (Lal Dant Manjan and Red Toothpaste) and skin care (Gulabari and Uveda brands) portfolio. At Bates, he also handled the Artd'nox brand and the repositioning of Zee News.
Gauba has more than 19 years of experience in the advertising industry. He has worked with agencies such as Mudra (Delhi and Mumbai) and Rediffusion Y&R on brands like JK Tyres, Nestle, LIC, Air India among others.
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