Mandar Natekar appointed national sales head, Movies Now

Times Television Network has appointed Mandar Natekar as head, national sales for Movies Now.

Prior to joining Movies Now, he was the revenue head and chief marketing officer, Big Adda, the new media venture of Reliance Big Entertainment.

In his new role, Natekar will be responsible for driving the new brand to the market in a bid to establish the channel as a preferred platform for advertisers across the country. He will report to Ajay Trigunayat, channel head, Movies Now.

Natekar has worked with Turner International for more than five years, working as ad sales head, West and North, HBO before joining Big Adda.

Starting his career with Bennett Coleman & Company Limited (response), he later moved to SET Max, where he was a part of the start up ad sales team for the channel.