Monisha Mitra appointed general manager, Primesite

The OOH wing of Mudra Max, Primesite, has appointed Monisha Mitra as general manager.

Mitra will report to Mandeep Malhotra, senior vice president and will be based in Mumbai. She was the head, strategy and planning, Kinetic, GroupM prior to the appointment.

She has worked for Trikaya Grey, Pratibha Advertising, Percept and hungama.com before moving to the Gulf.

Mitra has worked on brands like Arrow, MTR, Ruf&Tuf, BPL, Airtel, Hero Honda, HTC and others.

She is an MBA from Symbiosis and has a graduate degree in English Honours from Fergusson College.