Michael Follett is senior VP, DDB Mudra

DDB Mudra has hired Michael Follett as senior vice president, strategy and planning. Follet joins from Tribal DDB, New York where he was head of planning for North America. Prior to that, he was with DDB London for seven years.

Follet will lead planning duties for the DDB Mudra Group's four units, DDB Mudra, RAPP India, Tribal DDB India and Mudra Health and Lifestyle. He will report to Sandeep Vij, CEO, DDB India group.

Follett was responsible for introducing planning at Tribal DDB, New York being the only planner there. He was declared the 'Face to Watch' by Campaign UK in 2007, and he won planning awards for brands such as Hovis Bakery, Purina Pet Care and Oxfam Shops.