Paritosh Srivastava promoted, now VP, south Rediffusion Y&R

Paritosh Srivastava has been promoted as vice-president, South at Rediffusion Y&R. He will be responsible for the southern operations of the agency's Bengaluru, Chennai and Hyderabad offices. He was business head and branch manager, Bengaluru and Hyderabad, for a little more than two years.

Srivastava began his career in advertising in 2000 with Ogilvy. He was there for three years and worked on businesses such as Amaron Batteries, Discovery Communications, STAR India, VIP, and Bajaj Auto.

A graduate in mathematics, statistics and economics, he is also an MBA from Pune University's Department of Management Studies.

In a release to the media, Mahesh Chauhan, group chief executive officer, Rediffusion Y&R, says, "Srivastava has the experience of working with the teams and clients in Bengaluru as well as a keen understanding of Rediffusion Y&R's future plans. This promotion was a natural progression of his current role."