Yash Khanna joins CMCG India as president

Yash Khanna, former executive vice president with STAR Network, has joined public relations consultancy CMCG India, as President.

Khanna brings to CMCG India years of professional experience, the last 17 of which were with STAR Network in India.

Over the years, he has worked across corporate communications, corporate affairs, marketing, ad sales and business development functions at STAR India and at Ananda Bazaar Patriika.

Yash Khanna, former executive vice-president, corporate communications, Star India, has joined CMCG India, one of the leading public relations consultancies in the country, as president.

Khanna joined Star in 1992, when it was setting shop here in India. One of the first few employees, he joined in the advertising sales function. He, along with Peter Mukerjea, the then head of advertising sales, looked after the sales for India and the West Asian regions.

During his tenure at Star, Khanna has worked in various capacities across functions such as ad sales, marketing, business development, corporate communications, corporate affairs and client relations.

Khanna has undertaken various projects such as launching the ANZ Grindlays Star TV World Card, where a media brand and a bank came together to launch a credit card, and overseeing policy matters with various industry bodies.

Prior to Star, Khanna had a 17 years stint at Ananda Bazaar Patrika in the ad sales function. He also played a key role in the launch of several titles of the group, including Sunday, Businessworld and The Telegraph.