Llyod Mathias joins Tata Teleservices

Lloyd Mathias has joined Tata Teleservices Ltd as chief marketing officer and will be based in Mumbai.

Mathias was earlier senior director, sales and distribution at Motorola.

Mathias has been directly responsible for the success of some of India's biggest brands like Motorola mobile phones, PepsiCo beverages, UB Spirits, and Onida TV.

He was named as one of the 15 international marketeers for 2006 by Internationalist magazine for developing campaigns that had a cross-cultural impact.