Star TV appoints Ben Money as vice-president, international advertising sales research

05 Nov 2008

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Star TV has appointed Ben Money as vice-president, international advertising sales research. Money will be based in Hong Kong, reporting to Ron Plante, senior vice-president, research.

Money's responsibilities will include measuring and reporting Star's global audience. His portfolio will include the company's international channels in North America, Europe, Middle East, Southeast Asia, the Philippines, India and Greater China.

Money was Head of Research, Eurosport Television in London.

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