labels: industry - general, marketing media
Awaaz consumer awards 2005news
08 July 2005

Mumbai: Awaaz, TV18 group's Hindi channel and the only consumer channel in India, has announced the winners of the 'Awaaz consumer vote awards 2005', based on, perhaps, the largest of its kind nation-wide survey.

Over 7,000 consumers spanning 21 cities comprising metros, mini-metros and class-I towns, were surveyed on their preferences for 21 product and service categories. The market survey was conducted by market research firms, AC Nielsen ORG-MARG. The survey also probed reasons for brand preferences and the criteria for brand loyalty.

Based on the responses, the winners of the 'Awaaz Consumer Vote Awards 2005' are:

Category
Preferred brand
Banks
SBI
Insurance
LIC
Non-Life Insurance
National Insurance & New India Assurance
Mutual Funds
UTI Mutual Fund
Credit Cards
ICICI Bank
Housing Loans
ICICI
Auto Loans
ICICI
Televisions
LG Electronics India Ltd
Refrigerators
Godrej
Washing Machines
Videocon & LG Electronics India Ltd
Wrist Watches
Titan
Cell phones
Nokia
Cellular services
Airtel
Detergents
Rin
Toothpastes
Colgate
Toilet soaps
Lux
Readymade garments
LEE
Investment advisors
Sharekhan
Employers
Tata Group
Two wheelers
Hero Honda
Cars
Maruti Udyog Limited

Ajay Chacko, head, marketing, CNBC TV18 said, "India is increasingly metamorphosing into a buyer's market where a multitude of brands give the customer the power to choose. Brand building and sustenance is even more vital, today given the current competitive market scenario. Indian consumers are value and trust conscious, and these are the factors that make certain brands preferred over the others. Brands need to cash on these parameters and connect with its consumers - speaking to them through various communication channels - advertising, distribution, public relations while at the same time being readily accessible, when and where the consumer needs the brand."

The results of the 'Awaaz Consumer Vote Awards 2005' will be documented in the Awaaz - AC Nielsen ORG-MARG Research Handbook.


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Awaaz consumer awards 2005