Online sales this Diwali season have, till now, shown a growth of 40 per cent,
and are expected to settle at 130 per cent by the time the festive shopping season
comes to a close.
to an Assocham release, the consumer goods industry had witnessed sales of Rs250
crore during this time in 2006 through e-shopping, whereby approximately 18-20
lakh consumers used the Internet for their festive shopping sprees.
The release says that as per estimates, the 2007 Diwali shopping season is likely
to witness over 30 lakh consumers leveraging the Internet for e-shopping. The
move to the online medium is facilitated by features such as convenience and accessibility.
in logistics and delivery mechanisms have also fuelled the e-commerce trend in
India. Assocham also says that a large number of consumers increasingly foresee
security threats as a deterrent and prefer to avoid physical movement in large,
prominent markets which usually feature high on the list of security agencies.
on Assocham’s analysis, Assocham president Venugopal Dhoot says that as
a community, the Gujarathis have taken a lead in their Diwali shopping for consumer
durables products, followed closely by Sindhi’s and Punjabi’s. He
says the percentage of people from Maharashtra “is equally strong”,
pointing out that a majority of South Indian’s and consumers in extreme
Himalayas lag behind in e-shopping.
The “favourite list” of articles that are likely to bought intensively
during Diwali includes electronic items, gift articles, idols of gods and goddesses,
sweets, flowers, clothes & jewellery and diamonds
Commenting on shopping trends, ASSOCHAM estimates that in “normal”
months, 85 per cent orders are for self purchases, while during festivals like
Diwali and Rakhi gift orders increase to over 95 per cent.
shopping players who have setup their online stores for Diwali sales have top
buys including handsets, accessories, stamps, mobile accessories and PC games.
Assocham, gifting an online purchase is much easier, facilitated by most online
portals taking care of delivery across the country, and some delivering to different
parts of the world as well. The study says that the online community of 38 million
goes online for purchasing, leveraging advantages of online shopping such as ease
of shopping, product reviews, ease of delivery, and wide-range of gift products
available at a few clicks.
said that “online shopping is definitely catching up. Emerging gifting trends
also include imported wines and juices. Chocolates are picking up in a big way
as a substitute to mithais. This trend extensively points towards luxury shopping,
an emerging concept in the Indian market”
While Mumbai, Delhi and Bangalore top the charts in online shopping, cities like
Lucknow rank high in beauty products category and Ahmedabad for toys. Jaipur seems
to be buying its books, movies and home tools online; Nasik logs in for apparel
and Trichy for food products.
e-commerce, according to the latest findings, is estimated at Rs2200 crore in
2006-07, and is expected to grow almost 150 per cent to Rs5,500 crore in 2007-08.