labels: marketing - general
Liberty Footwear comes out with 200 new designsnews
19 October 2007
Bangalore: The Rs 400-crore Liberty Group has launched 200 new designs under the Liberty brand. The company expects Liberty''s market share to go up from 30 to 50 per cent over the next year on the back of these new designs.

The new designs are a part of the Tip Top, Fortune and Windsor lines. Liberty has also launched a mass sports shoe brand named ''Killer'', which retails at Rs750.

The Tip Top brand falls in the price points of Rs399 to Rs499.

Liberty is planning a shoe manufacturing unit at Bangalore, to add capacity to its 11 plants in North India which have a total output of 50,000 pairs per day. According to Raman Bansal, executive director of the Liberty Group, the company wants to increase this to 70,000 per day soon.

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Liberty Footwear comes out with 200 new designs