Sports brand Puma has unveiled its new cricket gear line, launched by Puma
brand ambassador Sourav Ganguly.
collection consists of bats, pads, gloves, apparel, and footwear, and will be
available in the leading sports shops in Mumbai, Delhi, Bangalore, Pune, Thane,
Chennai, Jalandhar. The footwear will also be available in the PUMA stores across
span a huge range between Rs399 to Rs13,949, looking to over both the top as well
as lower ends of the market.
to the company, the unique concepts and innovative styles of the collection add
up to make the game all the more entertaining, and making cricketers look good
as they perform.
collection from PUMA comprises four concepts, Ballistic, Stealth, Vendetta and
Aeon Flux, with each having its own specific USP and focus on particular needs
of the cricketers.
Ballistic concept focuses on velocity and on providing engineered performance
solutions for players.
Stealth concept shows cricket products in a manner never shown before, including
a carbon composite handle in all Stealth bats, and the balance control system
provides a truly futuristic look with a massive hitting area.
is the design element used in protective gear, to stimulate the batsman and distract
Flux is designed for fluid motion whilst providing its user with more time to
adjust to conditions.
at the unveiling, cricket star Sourav Ganguly said, "Cricketers love to have
sporty gear that supports their movements on the field. I am happy that PUMA has
come up with a collection that not only enhances the performance of the cricketers
but also adds style to the game."
to Rajiv Mehta, managing director, PUMA Sports India, "Symbolic of style,
design and endurance, the new PUMA Cricket Gear collection is a trend setter in
the cricketing world. The collection brings together the basic elements to pep
up the sporting spirit of the cricketers."
is a global athletic brand that fuses influences from sport, lifestyle and fashion.
Puma''s range covers sport lifestyle footwear, apparel and
accessories. Established in Herzogenaurach, Germany in 1948, PUMA distributes
products in over 80 countries.
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