Delhi: Austrian Swarovski is planning on tapping the luxurious and fashionable
electronic accessories market, which is still in its nascent stage in India. The
leading fashion and jewellery brand has partnered consumer electronics major Royal
According to Anindita Bhattacharya, manager, marketing
and communications, Swarovski India, the country has a mammoth potential in this
segment. Swarovski is endeavouring to blend fashion and technology through this
to Philips Electronics CEO, Rudy Provoost, the electronics major is using this
alliance to venture into the luxurious and fashionable electronic accessories
segment. The partners are targeting the high-end and upper middle class customers,
typically falling between the 20 - 40 age bracket.
under the tie-up will include a Swarovski-launched line of earphones, and USB
memory keys made of metal and transparent crystal. The headphones come in the
price band of Rs4,645 to Rs9,745, which covers four different styles that go by
the sub-brands of Mirage, Amazone, Space, and Icon.
USB memory keys sub-brands are Lock In, Heart Ware, Lock Out, and Hear Beat.
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