British trade magazine for the advertising industry, Campaign ''is scheduled
to be launched in India next month, to tap India''s media markets.
is a fortnightly publication, and initially will have a controlled circulation
of 17,000, with an annual subscriptions at Rs2,500 being marketed simultaneously.
is one of four planned magazine launches in India by Lord Heseltine''s Haymarket
Media Group. The group publishes four titles through a local joint venture, including
What Car? and Autocar.
in India will be staffed locally and edited by Anant Rangaswamy, a former vice
president of TBWA India.
arrival in India coincides with the growth of advertising in India, which is growing
at about 20 per cent annually, as compared with about 3 per cent in Europe. The
growth of the economy has boosted spending in India, where 250 million people
constituting the consuming classes are exposed increasingly to newer brands of
consumer and lifestyle products.
also see : General
reports on Marketing
reports on Media