Siel has long term plans for India
With plans to introduce an India specific small car
in the country Honda is thinking long term for its operations
here. The company has lined up a 10-year strategy for
the country mainly because of the success its products
have achieved in India.
company plans to introduce a small car in India that
will be specifically tailored to the needs of the Indian
though the small car will be India specific, it will
be designed outside India with inputs from Honda''s engineers
in India. The car could probably be designed in Thailand
where Honda has an R&D centre.
City launches high decibel ad campaign
Radio City 91.1 FM is launching to launch its largest
campaign ever with the tagline `Fun ki nayi Bhasha''
in an effort to stand out amidst the clutter of radio
channel will run 160 spots a day, over the next three
months, and complement the campaign with ground activities
campaign is an extension of the company''s recent music
video ''Bolo whatte fun'' starring comic actor
channel has identified its listeners as belonging to
the age group of 25-34 and from SEC (socio-economic
class) AB. The content is strictly adult contemporary.
channel is also trying to differentiate itself from
competition, offering English content to early morning
listeners in Chennai, and Hindi to those in Hyderabad.
channel has eight stations up and running and expects
to add another 12 by July. The channel has already present
cities such as Baroda, Surat, Nagpur and Ahmednagar
are on the map for stations, the channel is also expanding
its network to smaller towns such as Nagdeo and Sangli
Motors plans new offerings
Honda Motors and Scooters India is planning to launch
new products in the bike and scooter segment in the
coming two years. The company plans to launch a new
scooter model by the end of the current fiscal and a
125 cc motorcycle by the first half of next year. The
company is also chalking out a strategy to introduce
its popular high-end bikes in India priced at around
Rs 10 lakh per unit.
Consumer introduces FairGlow face wash
Godrej Consumer Products that manufactures and markets
the FairGlow brand of fairness soaps, has forayed into
the fairness face wash category, under the FairGlow
brand. The company said that venturing into the fairness
face wash category and not the cream category was a
conscious decision, since it''s a well-known fact that
soaps find it difficult to enter the skin, and therefore
are not able to provide quick results. However, due
to the presence of an active ingredient in Godrej''s
FairGlow face washes, the product works much better
as it penetrates the skin more effectively. The face
wash, priced at Rs 29 for a 50 ml pack and Rs 55 for
a 100 ml pack will not be positioned at the mass market
and will be rolled out in only select markets.
kicks up lather with new soaps strategy
Dabur India is increasing focus on its soaps portfolio
with a two-pronged strategy. The company plans to grow
its soaps portfolio in two directions. One through the
Vatika soap brand was launched two years ago and has
two variants; and two; to launch new soaps under the
Dabur brand. The soaps under the Dabur brand wouldn''t
be cosmetic beauty soaps, but would have a core ayurvedic
heritage, built on the health platform, where the Dabur
Vatika soap brand, which has the Honey & Saffron
and Sandal & Saffron variants, is being expanded
with the introduction of a new summer special variant,
the Orange Peel & Saffron soap, which would hit
the stands soon. The company already has three variants
under the Vatika brand. Dabur is also mulling launching
an ayurvedic range of soaps under the Dabur brand.
launches special edition Spinz talc
CavinKare, the Chennai-based FMCG company has launched
a special edition of its Spinz talc Simply Asin
named after the product''s brand ambassador, actor
Asin. The company expects to increase its market share
to 7 per cent with the new product. At present, Spinz
talc is the third biggest brand in the talc market with
5.8 per cent share of the overall talc market and growing
at 38 per cent against the industry growth of 14 per
cent year-on-year. If the baby talc category is excluded,
Spinz will be the second biggest brand as the present
No.2 Johnson & Johnson, which is present only in
the baby talc category, has a market share of around
16 per cent. Pond''s is the largest in the market with
an over 60 per cent share.
the present Simply Asin will be made available only
in the South. The Spinz edition will be available in
three sizes: 20 gms for Rs 6, 50 gms for Rs 19 and 100
gms for Rs 33. The Southern states are the biggest talcum
powder market with a 42 per cent share.
Post intra-city rates slashed
The Department of Posts has slashed tariffs for the
Speed Post service. According to the new rates sending
packets within a city has become cheaper by 40 per cent
even as couriering parcel over long distance has become
DoP has reduced rates of local Speed Post for packets
weighing less than 50 g by 40 per cent. A 50-g packet
can now be sent anywhere within a city for Rs 12 instead
of Rs 20 being charged at present. The move is aimed
at grabbing market share from private courier companies,
which offer local delivery at around Rs 10 for a 50-g
packet. Officials said when the One India tariff was
launched there was a 45 per cent increase in traffic
and a similar surge is expected with the new rate cut.
the postal department has increased the tariff for long
distance Speed Post service for higher weight categories.
A 500-g packet to be sent over 2,000 km will now cost
Rs 80 instead of Rs 70 at present. Similarly, a 500-g
packet sent to a destination that is over 1,000 km away
will now cost Rs 70 instead of Rs 60.
Marico enters weight-control biz with Kaya Life
Marico has expanded the Kaya range of health services
by launching Kaya Life, a chain of weight-control centres.
Marico already runs Kaya Skin Care clinic, which is
a 100 per cent subsidiary of the company.
first Kaya Life centre will come up in Mumbai within
two weeks'' time, and seven more will be established
by March next. The company plans around 50-60 centres
in tier-1, and later in tier-2 cities, over the next
three years. The infrastructural investment in each
centre would be around Rs 1.5 crore and each centre
would be approximately 1,500-2,000 sq ft in size and
would have a headcount of 24 employees, he added.
The company said, "Today''s
consumer is awakening to the benefits of health and
wellness. Changing lifestyles and the fast pace of living
is leading to deterioration in overall health and growing
obesity levels in the country. At Kaya Life, we have
created an innovative approach to combat these issues
through effective, holistic, healthy and customised
also see : List
of Marketing Review