opens concept store in Bangalore
Bangalore: World of Titan has opened its flagship
`Celebrations'' concept store in Bangalore. According
to a press release, the `Celebrations'' concept is built
around the theme of the store being "a sensorial
retail destination, where customers can indulge in an
experience laced with the aura of celebration."
concept is incorporated in the store display and merchandising
gift boxes, mood visuals, staff uniform and carry bags,
brought out by the colours related to the festivals
in India red and gold.
Bhat, managing director, Titan Industries said: "The
concept store will enhance Titan''s brand identity in
the retail space. Dynamic changes sweeping the retail
environment have made it imperative for Titan Industries
to open large format stores (which portray larger-than-life
concepts) to drive image and build aspirational values
for its key brands."
new World of Titan store will offer value-added services
such as gift vouchers, special gift packaging and a
gift delivery service, apart from a loyalty programme.
Titan''s first flagship store was inaugurated in New
Delhi. More such stores are planned for this financial
to launch new anti-virus solution
US based anti virus solutions provider Symantec Corporation''s
India center will play a key role in the processing
of its new anti virus-solution - codenamed Hamlet. Symantec
will launch the solution globally very soon. The India
centre will test product assurance and handle the `data
leakage prevention'' component of Hamlet in the two innovation
centres - Pune and Chennai.
is a new application for enterprise personal computers
and will have anti-virus and firewall capabilities.
Symantec is upgrading its products to counter the growing
security threat on the Internet. It recently launched
its Norton Confidential and Security 2.0 - both security
solutions. Hamlet is an extension of the enhancements.
to launch six new models in India
New Delhi: Luxury Swiss watchmaker Jaeger-LeCoultre
part of the Richemont Group with brands like Cartier,
Mont Blanc and Baume & Mercier in its portfolio.
plans to launch six new models in the country over the
next eight to 10 months. The company says it is on a
growth path in India and in the last one year, since
it started the exclusive boutique.
company has launched its new collection the Master
Compressor Extreme W-Alarm `46'', Valentino Rossi Edition.
The watch is available in two options of Pink Gold and
Titanium with a 46.3 mm diameter and is priced at Rs6
the watches feature Rossi''s lucky number `46'' that is
on the dial and his signature is engraved on the case-back.
It comes with an interchangeable strap system, enabling
one to swap a black alligator leather for a yellow rubber
company said that it is looking at expanding its base
in the country. Apart from an exclusive boutique it
has seven dealers in the country and is looking at expanding
this network and may also have a second boutique.
to endorse UniverCell
Chennai: Tamil film star Madhavan will emdorse the
products of UniverCell Telecommunications India, which
owns the UniverCell brand of multi-brand mobile phone
company plans to expand its retail network beyond Tamil
Nadu and open stores in Bangalore, Hyderabad and smaller
cities in Karnataka and Andhra Pradesh.
group banks on Brand Factory
Future Group, which launched its Brand Factory (BF)
discount format stores last year, is targeting to convert
at least 20-25 per cent of its customers to Central
Factory claims to offer brands at factory prices. The
four outlets of BF in different cities on an average
attract over one lakh customers of which about sixty
per cent are repeat customers. The company hopes that
at least a quarter of the customers will be converted
to buying the full-price brands. Prices in the brand
factory stores are priced 20-50 per cent lower than
brand new products. The company hopes that offering
at the BF stores would entice customers who earlier
found branded products prohibitive and unaffordable.
outlets put 135 brands of all kinds on display.
an `Olympic'' brand: Study
A study by market research firm IMRB International has
ranked the sports utility vehicle Scorpio in the highest-level
of its construct, the `Olympic'' category. An Olympic
brand is one that is "well-known, well-loved and
has a large core following".
achievement is unique because no other four-wheeler
brand has reached this level in the market research
firm in recent studies.
results are based on a research conducted by IMRB using
Millward Brown''s Brand Dynamics model, an internationally
recognised brand equity measurement tool.
officials said. "Scorpio is the only four-wheeler
in its class in India to have achieved this, which speaks
volumes of the customers'' faith in the brand."
International said, "Our Brand Dynamics study for
the current year reflects the findings from the core
target segment of those who own or intend to own premium
Scorpio has scored above other brands in its segment
in all aspects, which include bonding, advantage, performance,
relevance and presence. The Brand Dynamics study gives
clients insights into consumer relationships with their
brand and the competitive strengths and weaknesses of
Indage enters the mineral water segment
The latest brand to enter the mineral water segment
is Mountain Spring, under Seabuckthorn Indage (SIL)
flagship brand, Leh Berry.
Spring is priced at Rs10 for a 200 ml bottle and Rs25
for a one-litre bottle and is targeted at upmarket segment
of the market.
The product is already on the shelves in the Northern
and Western markets.
company will begin packaging the water at a plant in
Himachal Pradesh, under a subsidiary Leh Berry Minerals.
the plant has a capacity of one lakh litres per day,
only 65 per cent of capability is being used currently.
The plant will also be used for packaging of sparkling
and flavoured water eventually.
rolls out new variant of Civic
Honda Siel Cars India will launch the Honda Civic in
a new trim the Honda Civic 1.8V. The new variant will
join the 1.8S, which is currently the only variant available
with either a five-speed manual or automatic gearbox.
new Civic 1.8V will additionally sport features such
as leather seats, front fog lamps and turn indicators
integrated into outside rear-view mirrors and will come
in two new colours Mystic Violet and Carbon Bronze
Pearl. The new variant is expected to be offered with
both the transmission options and is likely to cost
about Rs70,000 more than the respective 1.8S variants.
opens new brand of gym for women
Health club FitnessOne has launched a new brand of gym
- Pink - for women in Chennai. According to the company
Pink is "unapologetically all women" and it
houses a variety of facilities to make women fit.
new brand, apart from offering women regular weight
loss programmes, also offers "circuit training"
for those who cannot spend more than 30 minutes a day
in a gym.
FitnessOne plans to take Pink
to other cities through the franchisee route and has
signed six franchisees to set up Pink across the South.
FitnessOne is also in talks with software companies
for setting up captive gyms at their campuses.
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