Apparels rechristened Spykar Lifestyle
Span Apparels, styled as U:th Icon and Brand of the
Generation Next has changed its name from Span Apparels
to Spykar Lifestyle.
brand comprises a large array of casual wear from the
authentic five pocket jeans to fashionable denims, fatigues,
loozers, jackets, tees, shirts, etc. to trendy bags,
belts, caps, wallets, socks and other accessories.
Lifestyle is gearing up to further extend its product
portfolio by introducing other fashion essentials like
travel gear, shoes, deodorants, junk jewelry, eyewear
catered for the last 12 years to the ever-evolving tastes
of the youth, Spykar Jeans intends to now offer complete
styling solutions to the patrons. The Spykar Style Lab
is the first step in the direction that is a potent
mix of a clothing store and a hair salon that offer
the customers them their attire, hairdo, tattooing,
accessorizing them, bearing the trademark Spykar signature.
Jeans currently has 74 exclusive brand outlets in India
and has a presence in over 450 multiple brand outlets,
large format stores and exclusive brand outlets.
Lifestyle has also opened its first exclusive brand
store in London through the movie Namaste London in
FM sees growth through exclusive tie-ups
Adlabs Films has tied up with the Future Group for radio
play at the latter''s retail outlets.
per the tie-up, Future Group''s Big Bazaar outlets in
cities such as Delhi (4 stores), Mumbai (5 stores),
Kolkata (2 stores), Bangalore (4 stores) and two Food
Bazaar outlets in Mumbai and Delhi will air the live
feed of BIG 92.7 FM. The 15 Big Bazaar stores register
a cumulative footfall of 27 lakh a month on an average,
the footfall in the two Food Bazaar outlets average
around a lakh a month.
is also working on entering into similar tie-ups with
the company to play its station at its Chennai outlets.
92.7 FM has also signed an exclusive agreement with
the Chennai-based restaurant chain Vasantha Bhavan to
air the FM station in its outlets in the city and has
signed as "exclusive partnership" with Yash
Raj Films'' forthcoming movie TaraRumPum starring Saif
Ali Khan and Rani Mukherjee.
92.7 FM will be in the lead on all the action around
the movie with exclusive song premiers, behind the scene
gossip, interviews with stars and other crew.
will also be a special Yash Raj Films'' music countdown
programme in which some of the most memorable songs
from the films produced by the banner will be aired.
the movie marketing initiative, BIG FM is planning similar
arrangements with big banners in the South too.
BIG FM has installed `fixed-frequency'' radio sets in
a large number of autorickshaws in major cities.
set for new cricket campaign
PepsiCo India is withdrawing its ''Blue Billion'' ad campaign
so far synonymous with Indian cricket, and plans to
launch a brand new campaign, after the embarrassing
exit of the Men in Blue from ICC World Cup series.
officials said the company has already started work
on a new campaign for the series that should be on air
Ohri, managing partner of ad agency, JWT, who make ads
for PepsiCo, said the campaign under development will
also around the theme of cricket but will feature celebrity
Bollywood endorsers- Shah Rukh, Kareena and Priyanka.
to grow ice cream parlour biz through malls
Mumbai: HLL expects its ice cream business to grow
as malls develop in the country. The company''s relatively
new parlour brand under Kwality Walls Swirls is expected
to increase its franchise from the existing 30-odd parlours.
officials said as the number of malls coming up rises,
the more number of parlours would be set up. The company,
which set up `Swirls'' two years ago, expects to increase
its presence in the premium segment comprising freshly
made ice creams.
30 per cent of its ice cream sales continue to come
from the Kwality Walls branded carts operating in the
cities across the country.
summer, HLL segmented the ice cream market further by
introducing a calcium-enriched ice cream brand for kids
Group launches `Home Town''
Future Group''s company, Home Solutions Retail (India),
has forayed into the home improvement retail segment
by launching its first `Home Town'' outlet in New Delhi.
Home Town outlets will be divided into three sections
- exhibitions, markets and services.
the exhibitions section, the outlets will have live
displays of various model rooms, while the markets segment
will have products for rooms that would include the
entire range from mattresses and home furnishings to
services section on the other hand will offer facilities
such as interior designing, tiling, plumbing and painting.
Group plans to open a total of nine stores in the next
12 months with an investment of Rs20 crore per store.
According to the company Home Town is an amalgamation
of the value-lifestyle propositions, so appears eminently
approachable to the budget buyer, as well as the aspirational
customer, and also to the lifestyle-driven customer.
displays will echo the aspirations of the consumer,
keeping traditions alive in a contemporary world.
the first nine stores will have an average area of around
a million sq ft, the outlets there on will be bigger
at an average of about two million sq ft.
company also plans to offer credit facilities to customers
through its financial arm, Future Money.
launches offer for Airtel users
Airtel, Andhra Pradesh, and Wockhardt Hospitals in Hyderabad
have got together to launch a scheme to mark the World
Health Day on April 7.
tie-up allows Airtel post-paid customers to avail themselves
two exclusively designed health check-up packages at
discounted rates of 75 per cent.
the campaign, customers can undergo the Wockhardt Master
Health Check at only Rs799, originally priced at Rs3,200.
In addition, they would be eligible for several discounts.
offer is aimed at post-paid customers who have provided
a solid base for the growth of the company in the State.
content distribution company plans India office
Hollywood-based content distribution company Long Tale
LLC is planning to set up an office in India, mainly
for the purpose of distributing Indian films abroad.
The proposed entity will also distribute films from
across the world in India.
Tale manages intellectual property related to distribution
of films, video, print and digital content. Films such
as Superman, The Three Musketeers and The New Adventures
of Pinocchio have been distributed globally and managed
by the company.
Tale has tied up with Accel Animation Studios, a division
of Accel Transmatic an animation and visual effects
company. The companies will jointly work on re-mastering
(changing the format of film content), re-formatting
(reducing length of the film) and digitising Indian
films to be distributed globally.
company has entered into agreements with Indian filmmakers
to convert and distribute their films in a manner suitable
to foreign audiences.
films will be stored and distributed through a new company
created for this purpose called Shockwave Collection.
As of now 38 Hindi films, including Dus, Sarkar, and
James have been signed and agreements with regional
films are also in the offing.
plans to make these films available through the Internet,
digital TV as well as in cinemas. Long Tale helped Kaante,
a Hindi action film, to go through this process before
it was screened in theatres across the US.
Rs 1-lakh car may be named after JRD
Though no name has been officially announced for the
to be launched one-lakh car from the Tata Motors fold
romours doing the rounds say `Jeh'' is emerging as the
`most favoured name''.
said it has been Tata group chairman Ratan Tata''s dream
to name one of the cars after J R D Tata."
car, the prototype of which is ready at the Pune plant,
is a four-seater with a 630 cc, four-stroke, two-cylinder
rear engine and is scheduled for roll out from the Singur
plant in West Bengal in 2008.
starts Rs100-crore cricket league
The Zee Group has announced the launch of the Indian
Cricket League with a prize-money of $1 million (Rs4.28
Chandra, chairman Zee Network said a professional league
is the need of the hour as is a killer instinct in the
players. He said private and public sectors needed to
step up and partner together to commit the financial
resources necessary to help the sport which is a national
obsession. He said the league was not in conflict, but
complementary to the BCCI.
BCCI has acknowledged receiving a letter from Chandra
"seeking permission to start the Indian Cricket
Board has not yet taken a decision on the matter, said
the BCCI secretary, Niranjan Shah.
Critics says Chandra''s league
is much like the Kerry Packer series launched by Australian
TV tycoon Kerry Packer in 1977, soon after he was denied
television rights by the Australian Cricket Board. Packer
though did manage to win over a host of top cricketers
of the day.
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