Kumar features in the latest Thums Up campaign
Coca-Cola is launching a new 'Taste the Thunder' promotional
campaign for its brand Thums Up.
campaign has a new TV commercial, featuring matinee
idol Akshay Kumar, the Thums UP brand ambassador, who
will appear in a new look performing the extreme sport
of Yamakasi, seen for the first time in India.
makási meaning "strong body, strong spirit,
strong person" is an extreme sport popularised
by the French. (Yamakasi, in french simply means "High
is the art of displacement; it involves surmounting
urban obstacles as efficiently as possible. The sport,
gained further prominence, when it was showcased to
a wider global audience in the latest Bond Movie "Casino
ad campaign brings out the "Anything For Thunder"
attitude of Indian men.
complement the mass media initiative on Thums Up, the
company is rolling out a range of on the ground actions
including road shows and contests across all key markets.
compelling visual drama portrays Akshay doing absolute
breath taking stunts using the most contemporary sport
Network changes programming in tune with ICC Cricket
World Cup 2007
TV18 Network, with its four news channels, CNN-IBN,
IBN 7, CNBC-TV 18 and CNBC-Awaaz has planned a number
of programmes for cricket fans in India to coincide
with the upcoming cricket World Cup.
will celebrate the sprit of the game with its Cheer
for India initiative coupled with regular analysis and
updates beamed from the Caribbean by a host of known
cricket personalities like Krish Srikkanth and Yashpal
Sharma to name a few.
event was launched on 5 March, and will cover the cities
of Chandigarh, Chennai, Delhi, Nagpur, Kolkata, Chennai,
Ahmedabad, Baroda, Hyderabad, Pune and other towns to
end in Mumbai.
floats will carry a cricket bat replicas on which fans
including celebrity fans, will sign their wishes for
Team India. At special Cheer for India caravans are
parked at different venues, fans can share their opinions
and send their best wishes, which will be aired live
across the TV18 network channels during various time
bands through the day.
Khan features in Coca Cola's new 'sabka thanda ek' campaign
Coca-Cola has launched an intensive integrated marketing
communication program for the summer of 2007 which is
based on the "Sabka Thanda Ek", theme. The
campaign has been designed to build the Coca-Cola brand
from its refreshment platform to a higher order of emotional
benefit by establishing it as the universal choice which
brings people together.
part of the integrated communication plan, a range of
initiatives including mass media and internet advertising
are being rolled out. The new TV commercial features
Hindi film star Aamir Khan, the Coca-Cola brand ambassador
in an all new avatar.
appears as a no-nonsense attendant in in a train, connecting
consumers with Coca-Cola. The campaign has been conceptualised
by Prasoon Joshi, chairman and national creative director
extend the reach and appeal of the new summer campaign,
the company also plans to leverage the internet by building
and promoting online communities. The strategy includes
to Coca-Cola India, "The new campaign 'Sabka Thanda
Ek' strengthens the universal appeal of the brand amongst
consumers. It offers a higher order of emotional benefit
of bringing people together. And who else to better
communicate this message, but our brand ambassador Aamir
Khan, in a never been seen appearance."
new Coca-Cola commercial opens in a train compartment
with Aamir shown as a no nonsense attendant. There is
an underlying friction amongst the passengers as they
settle down to share the same compartment space with
others. The entering of a tunnel is enough reason for
Aamir to find his filled Coke bottle empty. As he follows
the "Burpy" trail to nail the
culprit a final act ends the search in a surprising
make up man "Jogendra G. Gupta" has given
Aamir the never seen before attendant look.
new brand campaign 'Sabka Thanda Ek' is all set to be
launched on all leading TV channels. Besides mass media,
the Coca-Cola's brand campaign for the summer will also
be extended to the internet.
Sky ropes in Hrithik Roshan for World Cup campaign
Tata Sky, the joint venture between Tata and Star
India, has launched a special promotional offer across
who buy a Tata Sky subscription by 15 April, 2007, will
get a free three-month subscription on up to 4 televisions
at their homes.
addition, 50 subscribers with their families will get
a chance to watch the ICC Cricket World Cup 2007 Final
with superstar Hrithik Roshan, on 28th April, in Mumbai.
to Tata Sky its Actve Sports enables viewers to choose
the camera angle from which they wish to watch their
favourite cricketers. Highlights are also available
on-demand, at any time during the match.
from this, Actve Sports offers viewers the option of
listening to commentary in a language of their choice
and the convenience of extracting player statistics
and ball trajectory at the press of a button.
Tata Sky is a satellite television service, viewers
will be able to watch all matches in DVD quality picture
and CD quality sound, enhancing the experience of watching
cricket at home.
Foods bets on Sachin brand power for its health foods
ITC Foods is banking on ace cricketer Sachin Tendulkar's
star appeal for its `Sachin Fit Kit' range of health
products. The company has launched a range of healthy
biscuits, co-created by Tendulkar, branded the `Sachin's
Fit Kit. The range consists of two products multi-grain
biscuits and vitamin and protein enriched biscuits.
is said to have shared his dietary regimen, which has
helped him to remain fit for the last 17 years, with
the product development team of Sunfeast.
the vitamin and protein biscuits are reportedly enriched
with the entire vitamin B family and additional proteins,
the multi-grain biscuits are packed with "six nutri
fibres" barley, oats, ragi, jowar, corn
has created a few television commercials with the theme
`Champions of tomorrow' for the new range of nutrition
biscuits and hopes this new range will help Sunfeast
gain a double-digit market share in the biscuits segment.
Currently, Sunfeast has an 8 per cent share in the Rs
6,000-crore biscuits market.
India introduces new collection
Benetton India, the Gurgaon-based Indian arm of Italian
group Benetton, has launched its Spring / Summer 2007
collection at a fashion show here to showcase its brands
United Colors of Benetton and Sisley.
company is not tying up with major retail majors for
now but is expanding through its own vendors' network.
Its Gurgaon-based factory produces more than one million
pieces of garments annually, mainly for the Indian market.
to extend Nutrine brand to chocolates, gums
Godrej Beverages & Foods is planning to stretch
the Nutrine brand into new categories like gums, lozenges,
fruit bars and even chocolates later. Godrej is trying
to differentiate its offerings in the confectionery
segment and will position its products on different
Nutrine lozenges are expected to have micronutrients
with therapeutic benefits and would be positioned as
tobacco cessation products in the market.
company said its products have social benefit. Hence
these products would have micronutrients that would
wean people away from products like paan masalas
Nutrine lozenges would be primarily targeted at smokers
and paan chewers.
foods and beverages company is also entering a new category
through its fruit bars and Nutrine fruit bars made from
pure fruit pulp would be the first brand from an organised
player. The Nutrine fruit bars would be pegged at Rs
5 for 25 gm. The company is also planning an entry into
the gums category later.
Designs launches Tuscany brand
Modular kitchen manufacturer Orchid Designs that owns
the Cookscape brand is diversifying its product portfolio.
company has launched a new brand called Tuscany that
will offer kitchen appliances, chimneys, built-in hobs,
quartz and stainless steel sinks, built-in refrigerators,
dish washers and other accessories relevant to modern
company plans to set up two new manufacturing units
at Mumbai and New Delhi to make
hobs and chimneys to be sold under the Tuscany brand,
besides making modular kitchens for Cookscape.
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