launches new model
Nokia launched a stylish entry-level handset, Nokia
2626 available in three colors. These include wild strawberry,
denim blue and metallic bronze.
to the company, the Nokia 2626 not only helps the consumers
make a style statement with its trendy design, but also
provides them an enriched mobile music experience with
FM Radio along with an integrated handsfree speaker.
Nokia 2626 has upto 65,000 colors to give consumers
the right balance of technology and design at an affordable
to the company FM Radio is clearly becoming one of the
more popular features on mobile handsets in India. In
2006 alone, Nokia says that it delivered more than 130
million devices with integrated FM radio globally.
It says it is committed to offer music on the go to
all consumer segments and has the widest range of radio
launches Pepsi Gold to commemorate World Cup 2007
As the World Cup fever starts PepsiCo has launched a
flamboyant new gold colored cola to commemorate ICC
World Cup 2007.
company says Pepsi Gold is a premium cola that combines
the taste of Pepsi with a lemon topnote. The resplendent
gold hues of this new cola from Pepsi symbolize every
Indian cricket fan's desire to bring home the gold colored
World Cup Trophy.
to the company, "Pepsi Gold is our tribute to the
gold colored World Cup trophy and to the spirit of winning
and going for Gold. It is also our tribute to the never-say-die
spirit of the Indian cricket fan."
launch of Pepsi Gold and the Blue Billion campaign are
initiatives that take forward Pepsi's endeavor to empower
the cricket fan. If the Blue Billion campaign gave the
cricket fan a powerful voice through the "Ooh Aah
India" chant, Pepsi Gold is symbolic of the magic
that is possible when every Indian cricket fan joins
the drive to bring the World Cup home.
consumers and cricket fans will wish the Indian team
good luck by giving them a grand farewell today, ahead
of their departure for the West Indies. Cricket fans
and winners, including Pepsi brand ambassadors
Shah Rukh Khan, Priyanka, singers Sukhwinder,
Adnan Sami and Shankar will cheer and wish the Indian
cricket team the very best in their own special way.
company has also launched a slew of marketing initiatives
to back the Gold launch, ranging from lenticular POS
that showcases the Pepsi Gold bottle morphing into the
World Cup trophy, to miniature replicas of the World
Cup trophy, which will be given away on purchase of
the Pepsi Gold 600ml PET pack.
new commercial, created by ad agency JWT, will also
be on air from March 7. The TVC depicts cricket fans
across the country bringing together a message for the
Indian cricket team.
lined up are multi-packs consisting of 4 Pepsi Gold
Bottles, available at all large format grocery stores.
The multi-pack offer comes with an even more attractive
consumer promotion that lets consumers win attractive
Pepsi Blue Billion gear.
Gold is targeted at cricket fans which will be available
in two exclusive packs - a gold colored 600ml PET bottle
priced at Rs 25 and another trendy, 250ml carry pack
priced at Rs 15.
Cola launches new exciting summer campaign for 2007
Coca-Cola has launched a new exciting brand campaign
for soft drink brand-Sprite. The new campaign brings
to life the tagline of the brand-- 'Sprite Bhujaye
Pyaas. Baaki All Bakwaas. Clear Hai?!'
what makes the new campaign different is the renewed
focus on the thirst-quenching, no nonsense, and unpretentious
attitude of the brand. As part of the same strategy,
the plan is to build a stronger connect with the "Youth",
who prefer Sprite because of its unmatched refreshingly,
honest thirst quenching ability.
drive the entire consumer campaign, the company is rolling
out a 360 degrees integrated marketing program consisting
of mass media advertising on all leading TV channels
and on the ground initiatives including road shows and
contests. The company also plans to leverage new "Digital
Platforms" like the Internet through a specially-created
interactive online "Sprite-itude" zone that
offers ample creative and gaming opportunities to the
integrated marketing initiative will simultaneously
be launched across all key markets in the coming week.
new advertising campaign that will be aired on all leading
TV channels during the summer of 2007, continues with
brand Sprite's single point agenda of provoking the
youth to think clearly. Busting any pretense of holding
a high ground, it exaggerates the act of quenching thirst
to an unbelievable, unrealistic level and punctures
the pretentious build-up.
focus of the new brand campaign is on the "thirst
quenching" without loosing Sprite's typical tongue-in-cheek
wit and humor.
starts billing in local languages
Hutch has started sending bills to customers in nine
languages. Subscribers can view their bills in Tamil,
Hindi, Punjabi, Marathi, Telugu, Bangla, Kannada, Gujarati
and Malayalam along with English. Subscribers have to
dial Hutch Care Helpline 111 followed by language choice
for billing activation. Payment for the bills can also
made through credit cards.
to invest Rs 100 crore in new stores
Delhi-based fast food restaurant chain Nirula's has
started on a Rs 100-crore pan-India expansion plan under
the new ownership of the Malaysian equity firm Navis
Capital Partners and promoter Samir Kuckreja. The restaurant
will open about 150 outlets in the coming three years
with an investment of Rs100 crore.
restaurant will have a presence in Mumbai by the first
quarter of 2008 and in the near future, the restaurant
will open 35 outlets in North and Central India and
thereby move to States such as Rajasthan and Madhya
Tata Tele launch handset with single chip
Qualcomm, which makes telecom chips, and CDMA operator
Tata Teleservices have launched the Motofone F3c, which
runs on a QSC 6010 chip. The handset is priced at Rs1,699
and offers free incoming calls for the first six months.
phones are made of four chips - baseband modem, radio
transceiver, power management and multimedia engine.
With the QSC single chip, the mobile is more stable,
has more features packed in, offers longer standby time
and is smaller (9 mm), according to Qualcomm India.
company is targeting this phone at rural markets, young
people and traders. It will also appeal to non-English
speakers with the voice prompt feature (for changing
menu options) available in six local languages.
Indicom has exclusive rights to sell this phone. However,
Qualcomm believes local makers could be encouraged to
manufacture low-cost cellphones based on the chipset.
This chipset is currently used by 28 OEMs and we can
expect to see more such low-cost phones in the market
Motofone F3c is a black and white handset, the single
chip solution can be used to roll out camera-phones,
colour phones and handsets with FM radio, too.
company hopes to sell three million models in the next
Gokak to extend Savile Row brand to women's and kids
The Savile Row brand owned by Forbes Gokak will
soon have women's and kids wear segments this year.
company said Savile Row brand promises "Luxury
clothing at affordable prices," is all set to enhance
its footing in India.
Gokak entered into a licencee agreement with Savile
Row, London, in 2005 and has established six company
owned and 20 shop-in-shop stores across the country.
now the Savile Row brand is available in hotels but
will soon be available in malls and high street stores
in the next two years. The company has already signed
an agreement with Pyramid Retail.
from women and kids wear, the company also plans to
bring in golf wear and watchline among the accessories
range by this spring-summer.
one among the three brands under Forbes Gokak, is also
expected to be out with its ready-to-wear by end 2008.
Agrovet to increase rural focus
Godrej Group's retailing division Godrej Agrovet is
stepping up focus on its `Aadhar Krishi Gurukuls', which
imparts structured courses in agri-practices and agri-marketing
to rural youth.
company has set up such rural marts (Aadhar retail outlets
and gurukuls) with an objective to help rural consumers
by improving their productivity, helping them get higher
returns, and offering crop advisory services, soil and
water testing services.
marts will also help the rural consumers in the buyback
of output, crop finance, supply of agri-inputs and animal
feeds, transfer of information (weather, price, and
demand supply) and door delivery of products, among
Godrej Aadhar brand has introduced 32 service-cum-retail
stores to provide a host of services to farmers. It
is looking to develop these outlets into one-stop solutions
for the rural populace. Godrej Agrovet targets to generate
revenues in the range of Rs5,000-Rs7,000 crore from
its 1,000 Aadhar outlets over the next five years.
Awaaz introduces new talent show
CNBC Awaaz is launching a talent show called Khud
Par Karo Yakeen to spot women with a flair for news
house research done by the sponsor of the show Procter
& Gamble revealed that news on TV is one of the
most aspirational careers for women.
the show will attempt to unearth talent from these places
and make access to the media field easier. The show,
in association with P&G's brand Pantene, will train
the winner in all aspects of news presentation, including
grooming, for six months and have her do a show with
the Pantene brand ambassador Sushmita Sen.
grand prize will be the offer of a job with the TV18
group of companies.
process of selecting the winner will be filmed in six
episodes, starting with 150 contestants drawn from Mumbai,
Delhi, Bangalore, Lucknow and Chandigarh. It will capture
the participants' evolution from amateur contender to
well-prepared competitor. A jury comprising a senior
print journalist, veteran CNBC news professional and
other experts will test knowledge, skill, confidence,
flair and talent.
power works for Chinni's pickles
CavinKare said sales of its Chinni's brand of pickles
have grown by 50 per cent due to celebrity endorsement
and TV commercials featuring film stars.
company said Chinni's brand of pickles had outperformed
Ruchi (another brand from the company) in the pickles
segment, after being endorsed by film actor and director
Revathi who produced and directed the new commercials.
in 2003, Chinni's Pickles are available in five variants
and sold in four formats sachets, standby pouches,
bulk packs and 300g bottles. The company is also planning
to come out with more variants soon.
Chinni's brand is sold in the South and some markets
in the west.
Vijay to focus on the extended prime time
Tamil television channel, Star Vijay, is increasing
focusing on creating content and formats for the extended
prime time segment (after 9 p.m.) and is diverting most
of its resources towards developing show-based programmes.
Vijay TV, owned by Star India, is currently developing
two reality shows; a few game shows are in the pipeline.
starters, Star-Vijay will air `Super Singer Junior'
from February 24 positioned at 8 p.m. and will to compete
with staple television soaps for viewership. The channel's
shows like Jodi No. 1 and Super Singer
were also aired at 8 p.m. and were hugely popular.
Later this year, the channel
will bring out the second edition of Super Singr,
the first edition of which spotted singing talent and
gave candidates an opportunity to work with music directors
in the Tamil film industry.
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