new TV ad comes after a decade
A new ad featuring venerable edible oil brand Dalda
has been launched. The last Dalda ad came nearly a decade
brand which is now owned by Bunge India the Indian subsidiary
of US company Bunge has launched the new ad campaign
to announce the launch of the Dalda Edible oils range
in two variants refined soyabean oil and kachi
ghani mustard oil.
was among the first brand edible oils to be launched
in India and has been one of the most favoured brands
by Indian consumers for decades. This campaign will
be Dalda's first foray on television in a decade and
will be aimed at reiterating its presence in the edible
to endorse Sansui TVs and home theatre systems
Sansui has signed up Rahul Dravid as its brand ambassador
for its range of television and home theatre systems.
The company plans to launch a multimedia campaign across
all media platforms with the cricketer endorsing the
Sansui range of products.
company said it has always been Sansui's vision to bring
the best in entertainment technology to the country.
With this campaign Sansui is charting a new path of
sustained precision, quality and constant innovation.
Group to set up mobile stores
The Essar group plans to create a pan-India network
of retail telecom outlets branded The MobileStore. The
company will invest $250 million (Rs1,100 crore) in
setting up the stores.
company plans to invest the amount over two to three
years to set up 4,000 to 5,000 outlets across the country.
The stores will be modelled on the lines of Carphone
Warhouse in the UK, being operator and handset-agnostic.
The complete range of services, products and accessories
from all the leading brands will be available at these
services offered would extend to billing and value-added
services (such as wall paper, ring tones) as well as
handset repair services, said a statement from the company.
The company has already launched forty such stores in
Mumbai, Delhi and some of the other larger cities.
I should see Essar launch a network of 150 stores in
the top 11 cities.
company has envisaged The MobileStore in three formats:
Large 1,000-1,500sq ft stores, medium sized 800-1,000sq
ft stores and compact stores measuring between 200 and
500 sq ft. There would be shop-in-shops located in large
retail formats and malls as well.
to partner with chef Sanjeev Kapoor
Citymax, the hospitality brand of the Dubai-based retail
chain, the Landmark Group, has taken over the global
franchise rights of celebrity chef Sanjeev kapoor's
three restaurant brands - Khazana Fine Indian Dining,
Grain of Salt and The Yellow Chilli.
has announced also announced a long-term partnership
said its objective is to serve the growing demand for
Indian cuisine across the world. In India, in spite
of various international brands being present and gaining
widespread popularity, Indian cuisine remains the preferred
choice and will continue to remain so. At the same time,
thanks to its rich heritage, Indian cuisine is becoming
increasingly popular across many parts of the world.
Dart launches `Import Express'
Blue Dart has tied up with DHL to introduce `Import
Express,' a one-stop-shop solution that allows imports
with one invoice, one currency, one account and one
The integrated air express, courier and package distribution
company is also expanding the fleet of its dedicated
airline, Blue Dart Aviation, from seven aircraft to
eight by the year end to provide in time deliveries
from `envelopes to charter loads' to its customers.
Express covers pick up, export from origin, express
international transportation, destination customs clearance,
and delivery to the customer's door and all this at
to launch Aviator
Titan is launching the Aviator brand of watches, which
would be endorsed by actor Rahul Bose. Aviator has been
designed by Neil Foley and will be priced in the Rs4,000-Rs8,000
price band, and would strengthen the company's presence
in a segment valued at around Rs 250-300 crore.
Xylys brand is manufactured in Switzerland and has a
presence in eight cities and is the company's first
entry into the premium (Rs10,000-Rs40,000) segment.
The annual growth in this sector is pegged at 25 per
cent. Xylys is expected to close the year with national
sales of Rs11 crore.
company is targeting 15 per cent of the market share
of the Rs 140-crore strong segment from this offering.
to begin marketing single-serve butter tubs
Amul has unveiled single serve tubs of its butter priced
at Rs 2 and targeted at the middle class. The Gujarat
Co-operative Milk Marketing Federation (GCMMF) that
markets Amul butter said the tub would cater to 12 national
and international airlines including Kingfisher Airlines,
British Airways, Jet Airways, Air Mauritius, Korean
Airlines, Royal Nepal Airlines, Air Italia, Malaysian
Airlines, Jordanian Airlines, Iran Air, South African
Airlines and Singapore Airlines.
will also market similar tubs with cholesterol-free
table margarine and Amul Lite bread-spread. The Amul
dairy plant at Anand is packing 8.1 g of butter in the
tub. Made of PVC and sealed by aluminium foil, the airtight
tub prevents any aerial and microbial contamination
or deformation of butter. Hence, the butter in such
tubs is safer and more hygienic for consumption. Packed
for single serving, the tub can make for a healthy breakfast
or mid-day meal at a school for children too.
biz travel division to be re-branded
Kuoni Travel Group has re-branded its business travel
division as HRG Sita India. HRG standing for Hogg Robinson
Group is a corporate services company offering travel
management fulfillment services and low-cost transactions
as well as consulting, expense management, sports and
events and meetings management. With business travel
in India growing at 15 per cent, Kuoni expects to service
this segment beyond the vanilla solutions for existing
Tea launches `tea boutiques'
Kolkata-based Premier's Tea is launching `tea boutiques'
in Kolkata, Mumbai and Bangalore and is offering franchises
in other cities to popularise premium export-quality
brands of Tea in the country.
company recently opened a boutique "Tea Moods"
in Ahmedabad recently, its third after New Delhi and
Jaipur. The outlet offers nearly 30 varieties and brands
to the connoisseurs of tea. The company, started in
1988, procures the finest tea from three centres
Darjeeling, the Nilgiris and Assam in India and
its current production is about 200 tonnes per annum.
Ninety-five per cent of the tea is exported.
company is also making efforts to popularise its premium
brands, priced up to Rs 5,000 a kilo, in Indian cities
also where the number of connoisseurs is increasing.
Various fruit flavoured, flower or spice-flavoured tea
varieties are available in attractive packages at the
boutiques would not be the usual showrooms or sales
counters but would act as tasting and advice centres
for the customers before they decide to buy a particular
brand. Each day, a few select brands would be offered.
launches low-priced car audio products; targets grey
Sony India has launched the Xplod brand of car audio
products priced in the popular price range of Rs6,990
company plans to change the perception that Sony products
are expensive and says pricing would drive its marketing
strategy this year. However, the Xplod range is priced
lower than competing products in the marketplace. The
company plans to compete with the thriving grey market
for car audio systems, most prevalent in Tamil Nadu.
company said 65 per cent of the Rs 800-crore car audio
market in India constitutes the grey market. As part
of its marketing plan, the company will set up exclusive
car audio showrooms called `Xplod Pit Stop' across major
cities in Tamil Nadu. These showrooms will
allow audio systems buyers to mix and match the Xplod
range of car audio components such as speakers, amplifiers
and music players.
company plans to launch 21 products in 2007-08, of which
eight will be launched by April this year.
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