to launch Minute Maid brand, relaunch Fanta
Coca-Cola India is focusing on new brands and flavours
in the Indian market. The company is gearing up to launch
its juice brand Minute Maid this quarter and will also
relaunch orange soft drink brand Fanta in a stronger
reformulated Fanta will soon be rolled out in the southern
markets of Tamil Nadu, Karnataka and Andhra Pradesh
and will hit the Northern and Western markets later
in the year. Coca-Cola earlier made changes in the formulation
of Coca-Cola in 2003, when Fanta was made stronger leading
to a boost in sales by about 5-10 per cent according
packaging was changed two years back, when it was introduced
in a spin bottle.
sells well down South especially Tamil Nadu which accounts
for over 20 per cent of Fanta's overall sales in the
the company's earlier experiments with Fanta in watermelon
and green apple flavours did not work though in the
lime category, Coca-Cola's clear lime beverage, Sprite,
is the company's second highest-selling brand after
flagship Coca-Cola brand in fact trails at No 3 after
Thums Up and Sprite.
launches diesel Swift
Maruti Udyog has launched a diesel variant of its premium
compact car Swift priced at Rs 4,68,000 (introductory
price), which is 17 per cent higher than the base model
of its gasoline version. The higher-end version is expected
to cost Rs496,511.
had entered the diesel segment with launch of the diesel
variant of the Zen but stopped selling diesel variants
of the Zen and Esteem models in 2005, after its agreement
to import diesel engines from Peugeot SA ended.
company began making the diesel engines this month through
a joint venture with Suzuki. The engines are being manufactured
using technology from Fiat SpA and Adam Opel GmbH at
a new factory in Manesar in Haryana.
Pen plans to rewrite brand image
Linc Pen and Plastics, which makes writing instruments,
is planning to overhaul its image and brand repositioning.
According to company officials the underlying theme
of Linc's new brand campaign `The beginning of
change' reinforces the company's image makeover
and repositioning strategy.
say brand metamorphosis is the need of the hour to gain
a competitive edge in the present market scenario.
an ad spend of Rs 6 crore, Linc has rolled out an ad
campaign on TV channels Star TV, Zee TV and Sony among
others which would soon be followed by print and outdoor
campaigns. The new campaign will also be replicated
in Tamil to increase brand visibility and saliency among
its target audience in the State. The company also plans
to initiate campaigns through on-ground contests and
promotions as an endeavour to connect with consumers.
Linc has 9 per cent share of the Rs1,800-crore writing
instruments market (20 per cent of which is catered
to by the unorganised sector).
company has premium pen brands like Uniball from Mitsubishi
Pencil Co of Japan and Lamy of Germany in its product
portfolio. Linc's footprint covers more than 30 countries
with the US and the UK as its largest export market.
Padukone to endorse Levi
Model Deepika Padukone has been taken as the brand ambassador
of Levi Strauss Signature brand and will be the face
of all advertising and marketing campaigns of this brand,
which is targeted at the youth, for two years.
to introduce new vehicle range with safety focus
DaimlerChrysler is focusing on safety aspects of its
vehicles and wants to ensure that "customers could
have fun while driving its vehicles but would be fully
protected from all sides in case of accident."
to Daimler Chrysler its new vehicles range would be
an integration of active and passive systems with improved
anti-locking brake systems and systems to warn the driver
if the vehicle is out of control.
Presafe standard feature used by the company since 2002
prepares occupants for collision and reduces the consequences
of the impact. In case of an accident, the systems would
close the side windows and roof and ensure that the
occupant sits in an upright position to minimise crash
final phase of the rescue operation, includes cutting-off
the fuel pump, unlocking the doors and lowering the
side windows so that the gases, which leak out of the
airbags, have a way out.
feature can also build a link with a mobile or call
centre to give details of the position of the occupant
and the severity of the crash so that aid could be brought
radar system of the vehicles can automatically adjust
the distance and accelerate or decelerate as the occasion
unveils portable desktop
Acer India has launched its Small Form Factor (SFF)
personal computer device, MaxMini for desktops. The
company aims to change the computing experience of users
in the home and small and medium enterprise segments.
device comes in an ultra slim design and comprises a
3-litre box (signifying the smallest dimension in length,
breadth and height) resembling an office file.
device is highly portable and is packed with technology
that saves space and energy redefining in the process
the workstation environment to reduce the clutter and
noise at the workstations. It has a low decibel output.
with Core 2 Duo E6300 for increased performance, the
SFF PC with high speed and large memory cache has an
integrated optical DVD writer, wireless LAN / USB and
other features. It also had a one-touch data security
management enabling users to encrypt files. L310 also
had a Windows Media Centre edition.
new SFF PC comes in the price range of Rs39,999 and
Rs49,999 for the two targeted segments.
to introduce new brand in prescription eyewear
Watch and jewellery specialist Titan Industries plans
to launch its new business `eyewear including
prescription eyewear' on a pilot basis by March
3 this year. The pilot tests would be carried out at
few `World of Titan' stores.
Titan markets the 'Fastrack' range of sunglasses and
frames in the eyewear segment. According to Bhaskar
Bhat managing director of Titan Industries, "Knowledge
of the eyewear market helped us enter the prescription
added that a new brand would be launched to cater to
the prescription eyewear business but declined to name
it. He said the company would not partner with other
companies in the optical business for this venture and
said the company would manufacture the glasses, frames
launches Forevermark brand
Diamond Trading company, (DTC), part of the De Beers
Group, has introduced the Forevermark brand of diamonds
in India. The new range has a unique identification
number inscribed on each piece.
company says it is hosting the new range at premium
pricing, and has chosen to stock the range in 100 retail
outlets across cities. Only diamonds that are .30 carats
and above would be sold under this brand and the average
price of each would be Rs20,000.
is the third country where the brand has been launched,
after Japan and China.
has shown a growth rate for the diamond market at about
20 per cent accounting for eight per cent of the global
sales of $70 billion of the diamond company and is also
the third largest market for the company after the US
changes outlet formats
The Delhi-based quick service restaurant chain, Nirula's,
has decided to go in for a format change, as part of
its expansion plans.
retail chain has introduced three new formats - Nirula's
Express, Food Court Unit and Ice-Cream Kiosks. The company
intends to try and make the brand more accessible to
its customers through the new formats and will also
try to maximise reach into high traffic locations.
company also plans to locate its Nirula's Express outlets
at 200sq ft sized---at airports, railway stations,
malls and metro stations, while the larger 400sq ft
sized Nirula's Food Court Units would be located in
malls, movie multiplexes and large commercial complexes.
access Bollywood films at the click of a mouse
Hindi film aficionados need not go to film theatres
or buy a VCD to see their favourite blockbusters. They
can now watch the film of their choice sitting in the
comfort of home by downloading films to the PC or television
set through the net.
houses like Rajshri Productions, Global Distributors
and Eros International have taken the first steps to
change the way people see Hindi Film.
few months ago, Rajshri Media launched a website, www.rajshri.com
from which movies, music, favourite dialogues, scenes
from the movie can be downloaded. The company has also
put up its first movie - Vivah - premiered both on the
net as well as the movie halls on the same day.
production house Eros International, which holds rights
to 1,300 movie titles, offers video-on-demand through
their website www.bondemand.tv. For the online Bollywood
service the company has a strategic technology and marketing
alliance with Intel Corporation.
also has an alliance with Microsoft, under which consumers
with a Microsoft media centre edition PC and a combination
of Intel ViiV technology can connect wirelessly to any
big screen including TV. It means that consumers will
be able to access this content directly on their television
via Intel ViiV enabled PC's.
viewers need not go to a website if they have this system.
They can access the service and get a full screen living
room experience. The initiative with Intel viiv was
launched at the Consumer Electronic Show in Las Vegas
early this month.
The first movie to be released
through this technology was Bollywood star Arjun Rampal's
'I see You'. The additional advantage for consumers
living abroad is that broadband downloads of films also
comes cheaper than going to a movie hall.
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