signs on Ayesha Takia as Brand Ambassador for Hair &
FMCG major, Marico has signed up popular Indian film
actress Ayesha Takia as the brand ambassador for Hair
& Care is a non-sticky oil with the natural goodness
of herbal proteins, offering users the dual benefit
of style and nourishment. Ayesha's popularity amongst
the youth along with her sense of style, complimented
by her substance, was a perfect match to the brand's
& Care hair oil has also been launched with a brand
new packaging with Ayesha's picture on it. The packaging
displays Ayesha's flowing locks and her alluring smile
and is perfectly in sync with the brand's messaging
"Style & Nourishment".
company says it is up to 50 pc non sticky than any other
hair oil & is enriched with "Herbal Proteins",
which nourishes hair with their natural goodness. Herbal
Proteins are extracted from Neem & Tulsi, a process
patented by Marico
Toyota signs up Kingfisher as Formula 1 sponsor
Kingfisher Airlines promoted by liquor baron Vijay Mallya
has signed a multi-year partnership deal with Toyota
Motorsport to be an official partner of the Toyota F1
Airlines has been designated as official partner for
the Toyota Racing Team of the Köln-based Toyota
partnership between Kingfisher Airlines and Toyota Racing
team aims to raise the profile of the team and Formula
1 in India while showcasing the Kingfisher Airlines
brand to the world.
to Mallya Kingfisher Airlines will weave together a
series of compelling consumer engagement initiatives
that will reward passengers flying on board Kingfisher
Airlines with free opportunities to watch Formula 1
races live among other exciting rewards.
as one of corporate India's biggest overseas brand partnerships,
the deal will initially be for two years and will commence
with the 2007 racing season.
deal also marks the largest sports partnership programme
so far for the 21-month-old Kingfisher Airlines.
plans to launch colognes, perfumes
CavinKare will soon expand its range of cosmetics and
is currently test-marketing colognes and perfumes. The
company has so far launched products mainly for the
mass market but plans to now begin catering to the mid
typical perfumes market, according to the company, is
demarcated into premium, middle and lower segments.
The upper segment has perfumes selling in the range
above Rs 1,000 for 100 ml (typically, foreign brands
such as Poison, Hugo and ITC's Essenza Di Wills are
in this price band).
mid-range comprises perfumes in the range of Rs350-Rs1,000
for 100ml (a typical brand in this segment would be
a huge low-end market occupied by many local brands,
which sell in the Rs100-Rs350 range for 100ml.
is planning to foray into the mid-market segment targeted
at women, under the Spinz brand name for now and would
launch a new brand later.
is also planning brand extensions. It recently extended
the shampoo brand Nyle to cold cream and moisturising
lotion and is test-marketing them in the North.
Ind re-launches Skybags range
VIP Industries plans to re-launch its `Skybag' and offer
Alfa and Aristocrat brands priced below Rs1,500 range.
The re-launch is mainly targeted at the rapidly growing
hypermarket and malls across the country.
which has not been under production for the last three
years, Alfa and Aristocrat would be available from April
company is also planning to expand its retail outlets
and from existing 110 retail outlets, the company plans
to reach a target of 175-200 in the next 18 months.
At least 30 more outlets would be opened in the next
Industries also plans to launch its premium Carlton
brand in the next three to six months in the country.
Its other premium brand Delsey is already available.
Both these brands are targeted for the export markets,
where the company hopes to earn Rs80 crore next fiscal,
up from Rs60 crore expected this fiscal.
Mahindra's Zest to offer customised vacations
Club Mahindra's market research found that young professionals
looking for a change from the daily routine in their
holidays don't want to laze around but want to actually
expend some pent-up
energy, especially if they work at a job that restricts
them in enclosed spaces throughout the day.
company says these findings are helping it customise
each vacation as much as possible. So a variety of activities
that enable people to fulfil their expectations of the
holiday are offered at Club Mahindra's Zest resorts,
be those goals bonding, intimacy, experiences passive
or active or relaxation.
for its Zest division, the company is setting up different
resorts than Club Mahindra ones. The company has identified
it as a huge segment and cannot clubbed with other potential
markets for Club Mahindra schemes. The company is looking
at those aged between 25 and 39 years. It offers a 10-year
membership for Zest that costs Rs90,000.
majority of the Zest resorts would be built by Club
Mahindra but the company is open to acquiring existing
ones. The rooms here would be very different from the
rooms at Club Mahindra resorts - they would not have
a kitchenette nor would they come in different sizes
- but at 350 sq ft, they are larger than the average
hotel room and can comfortably accommodate two adults
and two children under the age of 12.
the Zest resorts would be "sophisticated and opulent"
and would be customised to each and every guest. They
would try to be different in that they would be built
in an ethnic style. Each room will come with its own
home theatre or DVD player and World Space system. The
company is eyeing setting up 10 resorts of 100-150 units
each. It has made a beginning with resorts in Ooty and
Kodaikanal with a total of 27 rooms, which will receive
their first guests soon. Yercaud, Coorg, Chikmaglur
and Wyanad are the destinations Zest is looking at.
Whirlpool of India, a subsidiary of the Whirlpool Corporation
of the US, ha beaten market leader LG to assume the
No. 1 slot in the direct cool refrigerators segment
during the festival season last year.
to the ORG GFK Data for retail sales, Whirlpool attained
the leadership position consecutively for two months
with a market share of 27.1 per cent in October and
27.2 per cent in November 2006 in value share.
direct cool category accounts for about 70 per cent
of the overall refrigerator unit sales and more than
half of the value of refrigerators sold in India.
launches limited edition Innova
Toyota Kirloskar Motor has launched the first limited
edition of Innova with additional features and newer
limited edition of the vehicle is available in two new
colour variants - Simpson red and warm Silver and has
features like stylish side graphic, limited edition
logo, muffler cutter and rear spoilers.
limited edition is also equipped with power windows
and door locks apart from insulators that reduce noise,
vibrations and harshness, new fabric seats, door trims
and fabric floor mats. The limited edition is powered
by a 2.5 litre D - 4D diesel engine that delivers 102PS.
plans SRV variants
General Motors (GM) India has plans to offer variants
of the Chevrolet SRV, its sports luxury model. The company
could also introduce the sports model with a two-litre
TCDi diesel engine and is also launching a special limited
edition model of the current 1.6-litre petrol SRV variant.
diesel model launch would be on the lines of the recent
global launch of the model (known as the Daewoo Lacetti
5-door TCDi in UK) at the Bologna Motor Show 2006.
is the company's first-ever diesel engine car for the
UK market and will be launched simultaneously with the
Optra (Daewoo Lacetti station wagon in the UK) station
wagon model having the same diesel engine. GM India
has plans to introduce the Optra (Daewoo Lacetti sedan)
diesel variant this year. They all share the same two-litre
TCDi diesel engine.
addition to the diesel model, the company is set to
launch a special limited edition of the SRV in March
2007. In all GM India would introduce 150 units of this
company got designers to come up with their editions
of the SRV and the entries at the Lakme Fashion Show
held November last year included James Ferriera, Nandita
Mahtani, Sabyasachi and Wendel Rodrigues.
sport design with yellow racing stripes on a black-coloured
SRV, side skirts and fairings coupled up with black
leather seats touched with yellow piping by Nandita
Mahtani won the competition.
The company had also displayed a special version of
the SRV at the recent Autocar Performance Show held
introduces energy rating for fridge range
Samsung India has introduced star labelling on its entire
frost-free refrigerator range in the country.
rating label provides an energy efficiency standard
of the refrigerator range in the form of a rating of
1 to 5 with 5 being the most energy efficient product.
Samsung claims to have achieved 4-star rating for all
star rating is being made mandatory by the Bureau or
Energy Efficiency in the next couple of months. But
Samsung is implementing the norm ahead of the deadline,
the release said.
All the Samsung frost-free refrigerators that are being
produced at Samsung's Noida unit are in the 4-star category
as per the criteria decided by Bureau of Energy Efficiency.
Khadims launches premium shoe range
Kokata: Khadims India is entering the premium market
in footwear under the 'British Walker', brand that is
being exported to USA for the last 5 months. The 'British
Walker' range of shoes, at a price point of Rs1,750,
was available at select Khadims outlets in India and
clocked sales worth Rs40 lakh in the last 5 months.
company is rolling out the brand out in 60 exclusive
Khadims outlets across 11 states of India for the present
and plans to take the brand to all its 253 exclusive
outlets across 22 states of India in due time.
company is expecting to garner sales worth Rs20 lakhs
from the British Walker brand in the next three months.
company is also planning to launch a range of formal
footwear for women soon.
company expects its premium range of formal footwear
to garner more sales in North and South India as people
do not mind investing more in footwear and therefore
would rather vouch for shoes that start at a minimum
pricepoint of Rs140.
Tata Motors launches new Indica range
Tata Motors has launched the new Indica V2 2007 range
including the Xeta, the NA Diesel and the V2 Turbo.
The cars sport a new front bumper with chrome-inlaid
grille, a set of new dual-tone outer rear-view mirrors,
new front fog lamps, dual chamber headlamps and a pair
of new bison tail lamps.
petrol range is priced between Rs2.55 lakh to Rs3.49
lakh, while the diesel variants are available in the
price range of Rs3.22 lakh to Rs4.13 lakh (ex-showroom,
car's interiors sport new upholstery, a new instrument
cluster, a new centre fascia along with a more contemporary
steering wheel. While the Xeta range carries forward
its beige interiors, the diesel range wears a new black
interior. The new range is available in four new colours
- Arizona Ochre, Amazon Blue, Cavern Grey and Pastel
Green. They are in addition to the already popular colours
- Arctic Silver, Salsa Red, Mint White and Carbon Black.
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