Prestige moves to being a kitchen solutions company
TTK Prestige is expanding into categories beyond pressure
cookers and cookware to become a kitchen solutions company.
In the last few months, the company has launched chimneys
and hobs, toasters, kettles and even microwave ovens.
All its products are priced affordably in the Rs5,000
and Rs12,000 range. The company is also outsourcing
the manufacture of all these products.
Prestige also plans to launch a new marketing campaign
that will reinforce its repositioning as an integrated
kitchen solutions brand. To support its repositioning
the company has hiked its ad-spend to around Rs50 crore,
which is considerably higher than the previous years.
Its long-pending foray into modular kitchens is likely
to take off in April, with an outlet being opened in
Bangalore or Kochi. The company had set up retail outlets
branded Smart Kitchens in 2002 to be able to display
the entire range of its products.
beauty salon to open 50 outlets in India
Luxury salons are looking at grabbing a place in the
sun in the Indian market, with French salon Jean Claude
Biguine, a € 150-million hair and beauty chain,
opening its salons in India this year. The chain will
start with three outlets in Mumbai, followed by Delhi,
with a target to set up 50 salons in the top cities
by 2010, at an investment of Rs150 crore.
company sees huge potential for its services in India.
Over the last year, a number of foreign salon chains
have entered India, and analysts point out that others,
such as the US firm Regis, are mulling a foray into
India this year.
launches 'One World' international calls at Re 1/m
Net4India Ltd has launched a "One World" plan
under which callers can make international calls to
over 40 countries at Re1 per minute. Through its calling
card, Net4 would facilitate voice calls from a PC to
a phone or a mobile, globally. With this offer Net4
is looking at adding 1,50,000 subscribers by the end
of the year.
company's prepaid calling cards like One World, Homeland,
Gulf Gold and Unlimited are available in the denomination
of Rs100, Rs250, Rs500 and Rs1,000. After logging to
the Web site (www.phonewalah.com), consumers can download
the dialer and enter their user ID and pin. Net4 has
also launched customised corporate products with different
calling plans for the US, the UK and Canada.
Cycles launches electric bikes
New Delhi: Hero Cycles has launched a range of
electric vehicles, aimed at short-haul commuters in
metros and cities, and is targeting a sale of 100,000
units in the next 15 months.
'Hero Electric', the seven variants of e-bikes and e-scooters
will be available in the price bands Rs15,000-20,000
and Rs24,000-28,000. These would offer the cheapest
mode of transport at 10 paise per km.
to the company it has created a new segment in the auto
sector. The bikes are easy to handle as these vehicles
have mounted electric motors that could be charged like
any mobile handset from an electric socket. Besides
being eco-friendly, these vehicles are virtually maintenance
free and will offer great economy to the Indian customer.
vehicles run on battery that can be charged by electricity.
If the battery is charged for 6 hours the vehicle runs
for up to 70 km. It has a maximum speed of 25 km per
KBC 3 gets Rs130 crore in advertising
Kaun Banega Crorepati-3 to be anchored by Hindi film
star Shah Rukh Khan has already brought in Rs100-130
crore in advertising, to Star TV Indian, with a fortnight
still to go before the show goes on air this month.
Retail (Big Bazaar) and Godrej Sara Lee have joined
the bandwagon as sponsors, with the earlier ones being
Airtel, Hyundai and Cadbury. Motorola has replaced Nokia,
which was on board with KBC 2. The other new sponsors
this year are UTI Mutual Fund, Videocon, Godrej Sara
Lee, Jyothi Labs, Pantaloon Retail (Big Bazaar) and
the UB group.
has sold ad slots for the show which goes on air from
January 22 at Rs10-13 crore per sponsor, said sources.
The ten main sponsors will share the same mileage, and
each sponsor will have 1 to 1.5 minutes visibility for
is yet to decide on the bank presenting the cheques,
the contenders being HSBC, ICICI Bank, Barclays Bank
and Kotak (which was on board last year).
the show's 'computerji' has not yet been finalized.
Lenovo, the computer brand on KBC 2, is said to have
pulled out since Khan endorses the Compaq brand in India.
re-christens Landmark Store
Emami Group, which runs the Emami Landmark Store
as a joint venture with the Chennai-based Landmark chain
of book stores since 1999, has assumed total ownership
and control of the store, following the delinking of
its operations from Landmark department stores. This
has led to Emami changing the name of the Landmark store
in Kolkata to Starmark, with effect from January 4.
the takeover of the Chennai Landmark stores business
by the Tatas last year, the Emami Group bought out the
Calcutta store from the Chennai Group. This break up
has also signalled Emami's 100 per cent entry into retail,
particularly the books, stationery, toys, music items
and gifts segments, through its Starmark brand.
TRPs lead to falling ad rates for Star Plus
five years of dominant TRPs, the channel share and ad
rates of STAR Plus, Star India's entertainment channel,
which accounts for over three-fourths of STAR India's
total revenues, have dropped by as much as 20-30 per
cent in the last one year.
Plus' share has fallen sharply on the prime-time slot.
During the 9-10 pm band, Star Plus' share is down to
22 per cent in the November-December 2006 period against
28 per cent in November-December 2005. Zee TV has been
gainer whose share has, shot up from 4 per cent to 14
per cent in the same period.
Plus' two main shows have also seen falling TRPs. Ad
rates on- Kyunki Saas Bhi Kabhi Bahu Thi and Kahani
Ghar Ghar Ki, which ranged between Rs 2.2-2.4 lakh per
10 seconds one year ago, have fallen to between Rs 1.7-1.8
lakh for 10 seconds.
the past one year the gap between STAR and rivals Zee
and Sony has narrowed down. Needless to say Star's hopes
are now riding on KBC-3 which is expected to bring in
the mch needed TRPs.
King to enter India through franchisee model
King is planning to enter India with its own brand of
hamburger restaurants. Industry sources feel that Burger
King's entry is likely to start a war with leading hamburger
the majority of the clientele for the two hamburger
chains is in Delhi and Mumbai the two would compete
in offering innovative products and better location
of outlets. McDonald's, though having the prime movers
advantage in India, would lose some customers due to
the sheer curiosity factor.
King will be franchisee-driven and has said it will
opt for smaller, less-expensive, space-optimised restaurants.
It is attracting key franchisees
with strong local and financial standing who can open
several profitable restaurants quickly, to establish
Burger King in previously under-penetrated areas. The
company wants to open more than 400 restaurants worldwide
King sells flame-broiled hamburgers, chicken and other
speciality sandwiches and french fries.
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