to launch small car in India
German automobile company Volkswagen AG is planning
to develop a compact car "specifically tailored
to the needs of the Indian market," according to
officials indicated that the car would be on the lines
of the Polo, sold in Europe, and would compete with
Maruti Swift and the Hyundai Getz in India. The car
would be customised for Indian needs but we will have
similar versions of the car selling in China and Russia.
company is setting up a manufacturing facility in Pune
that would help increase localisation content in the
cars to about 70-80 per cent.
first model will roll in India by 2007. Volkswagen plans
to first start making cars at Skoda Auto's Aurangabad
facility from mid-2007. The company plans to start by
producing models like the Passat.
Motorola has globally launched its low-cost handset,
Motofone in the country. Motorola is banking on the
Motofone, its thinnest phone at about nine mm. The handset,
available for both GSM and CDMA technologies, will be
designed and manufactured at Motorola's Indian unit.
GSM version may be sold for Rs1,600 through a bundled
offering with Bharti Airtel, Idea Cellular and BSNL.
The CDMA version is likely to be shipped by the end
of the new features in the handset is the voice prompt
in multiple languages, making it user-friendly for people
who are illiterate or cannot read due to lack of vision.
The voice prompt guides the user through the phone menu
in English, Hindi, Tamil, Malayalam, Punjabi, Telugu,
Bengali and Kannada. Other local languages will be added
Paints launches ColourFutures 2007
ICI Paints, which makes Dulux Paints, has entered into
a tie-up with the Fashion Design Council of India to
shoot a joint TV commercial featuring Kareena Kapoor,
to be directed by filmmaker Karan Johar.
Kapoor will be the brand ambassador for the Dulux Velvet
Touch product as well as ColourFutures, a concept that
forecasts international colour trends every year.
Paints also plans to launch a product targeted especially
at the south Indian market - Dulux Light and Space,
which will reflect light better and give a feel of larger
to the company the colours and themes that would be
in vogue for next year would include sunny yellow, deeper
red, vibrant electric green, and turquoise blue across
themes such as `Colour therapy', `Mix and Match', `Flavours
of Home' and `Connection Point.'
colour of the year is an elegant innovative and versatile
pink with grey and blue undertones and has a unisex
colour forecast is available in the form of a ColourFutures
2007 book that will guide consumers to create the perfect
look to their homes. It also provides colour predictions
on fashion and lifestyle.
Rukh takes over from Amitabh Bchchan as KBC host
Actor Shah Rukh Khan will take over from Amitabh Bachchan
as the new host of TV game show Kaun Banega Crorepati
India, in its Celebrity Track analysis, says SRK's as
Shah Rukh Khan is popularly known, basket of endorsements
expanded to 21 products in 2005 from 13 in 2004, a 62
per cent jump.
top it all in the first quarter of 2006, he endorsed
16 brands, 76 per cent of the 2005 figure. In 2005,
the ad spend on brands endorsed by Shah Rukh was Rs6.05
crore. In January-March 2006, that figure stood at Rs1.10
crore, AdEx estimates based on market rates reveal.
year was also significant for Khan as he featured in
a substantial number of socially relevant advertisements.
His share of such ads vis-à-vis commercial messages
in 2005 rose to 20 per cent from 0.3 per cent the previous
year. The total number of TVCs featuring him rose 43
per cent to 53,527 in 2005 from 37,436 in 2004.
looking at niche segment in Indian market
Porcelain figurines brand Lladro of Spain is looking
at an exclusive and niche segment branding for itself
and to that end its new focus is large "high porcelain"
articles, the prices of which will start from Rs10 lakh.
prices now start from Rs8,000, the average spent on
an item in India stands at Rs60,000. The new plans also
include tapping the wedding and home décor market.
The brand is diversifying into porcelain jewellery,
chandeliers, bath accessories and the like.
offerings will be launched in India in January 2007.
Lladro, which recently formed the joint venture Lladro
India Pvt Ltd with its long-time Indian counterpart
SPA Agencies, is shoring up its retail presence in India
by redesigning its boutiques and setting up a few more.
By the end of 2007, it expects to have 10 company-owned
boutiques up and running. It now has five. The joint
venture, which will pump in $10 million into India (apart
from real estate costs), has spent around $8,00,000
on its three-storied boutique soon to be opened in Chennai.
launches triple play broadband service
After MTNL, the other state owned telcom services company
Bharat Sanchar Nigam has launched triple play broadband
in Pune and will offer its customers voice, data and
video. The proposed content-based services would be
first made available to its broadband customers in Pune.
the trial phase is over, which would take about two
months, the entire city could avail the services. Later
these services would be rolled out in Chennai and then
services would currently include about 80 free to air
channels, few pay channels and video on demand content.
The current tariff for the free channels is about Rs100
and pay channels would be charged Rs200. The second
phase of rollout services would include gaming, TV based
education, audio, T-commerce and PVR (personal video
Auto to withdraw the 100 cc Platina
Bajaj Auto is planning to withdraw its Platina model
over the next two-three years from the market, as it
believes that the 100cc 4-stroke motorcycle is as outdated
as 150cc 2-stroke scooters were 10 years ago. It plans
to launch another product in its place under a new product
the company sells 1-lakh units of the Platina each month.
more successful in small towns
Bangalore: DaimlerChrysler India has seen a higher
growth rate for its Mercedes-Benz in smaller cities
than in the metros and has also been experiencing strong
growth in some cities in the East and the South.
company says its success in smaller cities is due to
the changing profiles of its customers as well as their
changing buying habits. In recent times the Mercedes
buyers have been individual buyers in the smaller cities,
compared to the metros where large corporations are
its customers. Moreover, its clientele is getting younger.
Daimler is also looking at starting dealership in cities
like Bhubaneshwar, Calicut, Madurai, Jaipur, Kohalpur,
company said that last year, 40 per cent of its sales
were made up by C-class, 40 per cent by E-class, while
the other models such as S-class, M-class and the CLS
and other imported models contributed the remaining
20 per cent.
the metros, the sales of E-class have overtaken the
sales of C-class. About 35-40 per cent of the C-class
was sold in smaller cities.
Hyundai takes Maruti to MRTPC
Hyundai Motors India has filed a petition against Maruti
Udyog with the Monopolies and Restrictive Trade Practices
Commission (MRTPC) seeking an injunction against it
using the findings of a TNS / TSC study, currently under
dispute, in posters and pamphlets.
Hyundai Forced MUL to stop using contents of the TNS
survey in the latter's print advertisements.
Motors India Limited (HMIL) has sought to amend its
original petition filed before the MRTPC to include
posters and pamphlets in the purview of its prayer.
August this year the Commission had directed Maurti
Udyog Ltd (MUL), India's largest car manufacturer, to
stop using content from the disputed survey in its promotions.
week Hyundai alleged that Maruti was still using the
contents of the TNS / TSC study, but through publicity
bills to woo potential Hyundai customers and argued
that the practice was unfair.
Hyundai had alleged that MUL's advertisement was a fit
case of 'unfair trade practice' and was intended only
to mislead the consumers.
Coffee Day plans to launch flavoured water
Coffee chain Cafe Coffee Day plans to launch flavoured
water in 2007 and has already extended its brand Coffee
Day to packaged drinking water.
Coffee Day sells its own brand of cookies, wafers and
mints, apart from coffee.
company believes the packaged water foray will help
it build the Cafe Coffee Day brand as customers would
carry the bottled water with them, thereby increasing
foreign countries, retail chains such as Macy's in the
US are known to have bottled water.
present, the packaged drinking water sells in 50 per
cent of Coffee Day outlets at a price of Rs 15 a bottle
of 500 ml. The company said that instead of selling
existing brands it sees this as an opportunity to build
a brand itself.
company plans to sell its packaged drinking water across
all its 400 outlets by January 2007.
Coffee Day executives expect 70 per cent of their 100
million customers (expected walk-ins in 2007) to buy
packaged water from their outlets.
Retail to launch young brand 'Top 10'
Pantaloon Retail India, the Future Group's flagship
enterprise, plans to launch Top 10, a brand exclusively
for college students.
by Top 10 chartbusters or books that normally attract
college students, the brand would include the best 10
styles and fashion collections for youth. The company
is launching the first Top 10 store in Mumbai within
Telefilms changes name
Zee Telefilms is changing its name to Zee Entertainment
Enterprises as part of the de-merger exercise the company
announced early this year.
officials said the change in name is in tune with modern
times. According to the restructuring
announced by the company in March this year, the news
related business of Zee Telefilms (ZTL) would be hived
off and merged onto Zee News (ZNL).
shareholders of ZTL would receive proportionate shares
of WWIL as consideration.
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