Motors launches new Indica Xeta range
Tata Motors has launched a new range of the Indica V2
Xeta with a 1.2-litre engine option at an introductory
limited period discount of Rs25,000.
range is available in four models GV, GVE, GVS
and GVG and comes with maximum power of 65.3 PS @ 5,000-5,200
rpm and maximum torque of 10.2 kgm @ 2,600 rpm.
top-end GLX model comes with a 1.4-litre petrol engine
delivering a power output of 70 PS @ 4,800 rpm and maximum
torque of 12.4 kgm @ 2,600 rpm. The entire range continues
to be available in Salsa red and Lagoon blue colour.
Jeans, Suzuki bikes to feature in Dhoom 2
A number of brands will feature in the upcoming expected
to be blockbuster film Dhoom 2. Pepe Jeans and
Suzuki motorcycles for one will feature in the film.
Pepe Jeans recently launched its D: 2 Collection, in
an exclusive association with Yash Raj Films, the movie's
producers and distributors and has been signed on as
the sole merchandising brand partner for all fashion
apparels and accessories for Dhoom 2.
launch of the collection will be backed with an aggressive
media campaign covering television, magazines, billboards
2 has also tied up with Suzuki Motorcycle India, a subsidiary
of the Japanes Suzuki Motor Corporation, to use three
of its motorbikes one 1,000cc and two 600cc
in the movie. The three models include GSX-R1000K6,
GSX-R600K6 and GSR600KS6.
Holidays launches holidays with 'Zest'
Mahindra Holidays & Resorts India has launched `Zest'
a time-share holiday product to cater to young professionals
in the age group of 26 and 39 years. The company set
up Zest after research revealed that 70 per cent of
Indians are below the age of 35 and young professionals
take short-breaks more frequently. While holidays are
no longer treated as a luxury but a `must do thing',
the research also found that driving to weekend getaways
had become popular.
Holiday's Zest offers young professionals a work-life
balance with short holidays taken closer home. The Zest
service design caters to rest and relaxation, family
bonding and quality time for couples, socialising and
network, outdoors and adventure activities. Activities
at these resorts include wine tasting, salsa dancing,
barbeques, camping and campfires.
first two Zest hubs will come up in Chennai and Bangalore.
The resorts have been developed in Ooty and Kodaikanal
and will be operational by the end of this year. The
Zest signature resort is slated to come up in Puducherry
and will be ready by the end of 2007. The national rollout
would be over the next three years.
in 9 languages on Nokia phone
Hutch and Nokia have announced an alliance to offer
an India-wide SMS service, known as INDISMS, a local
language SMS service for Hutch customers using Nokia
phones, enabling them to send and receive SMS in Hindi,
Punjabi, Marathi, Kannada, Malayalam, Gujarati, Bengali,
Tamil and Telugu. Customers can get this application
by sending INDISMS as an SMS to 123 and downloading
through the WAP link. The application itself comes free-of-cost,
though the customer will be charged Rs1.60 for downloading
the `INDISMS' application (regular GPRS charges of 10p
/ 10 kb).
launches marketing initiatives
Iconic German carmaker Audi is planning some new and
different marketing initiatives to spearhead its presence
in India. The company is considering getting the Audi
brand endorsed through sports teams or celebrities none
of which would be brand ambassadors for the company.
instance the company had signed up former cricketer
Ravi Shastri to promote the launch of its Q7 model,
on a goodwill basis due to his links with Audi (the
cricketer was awarded an Audi 80 in the Benson and Hedges
cup 1985). However Shastri is not a brand ambassador
for the company.
Audi has been endorsing two football teams (Manchester
United - UK and a Munich - Germany-based).
from brand endorsements, the company plans to offer
Audi merchandise for its xelite list of Audi aficionados.
The whole range would not be available; only certain
products that would suit the Indian buyer will be available
with the dealer. The products would be carefully scrutinised
and picked up based on the lifestyle of the Indian consumer.
Globally, merchandise of famous brands is a common marketing
tool that is being endorsed by several companies.
Q7 is the latest model to be part of the Audi stable
and is leading in sales with 90 units likely to be sold
this year. The homologated models, A4 and A6 are the
other prominent models.
Audi has plans to introduce more sporty models in the
country. The RS4, S8 and the Audi TT Quattro are likely
to venture into the market by mid-2007. These sporty
models would be the first of its kind in the country.
associates with 'Apna Sapna Money Money'
Kinetic Motor Company has associated with production
house Subhash Ghai's Mukta Arts, to promote its latest
film 'Apna Sapna Money Money'.
this film Kinetic Motor will promote its newest launch
the 'Kinetic Italiano Blaze' a powerful motorscooter.
this joint initiative, bike enthusiasts across Mumbai,
Pune, Goa, Hyderabad, Trivandrum, Surat, Delhi and Bangalore
will be able to test-ride and participate in a slogan
contest and win an opportunity to meet the star cast
namely Koena Mitra, Celina Jaitley and Riya Sen. The
rest of the cast includes Jackie Shroff, Suniel Shetty,
Ritesh Deshmukh, Shreyas Talpade, Rajpal Yadav, Chunky
Pandey and Anupam Kher.
will promote 'Apna Sapna Money Money' in print, online
and electronic media through a specially designed and
created TVC along with over 10,000 test rides across
the country, through this association which has been
conceptualised and engineered by P9 integrated, part
of the Percept IMC Group.
launches premium 'Lay's Stax' potato crisps
FritoLay India, the leading convenience foods company
of India, has launched its international premium potato
crisp brand Lay's Stax in India.
to the company Lay's Stax is targeted at the young adult
premium snack consumer. It is a light, crunchy, perfectly
shaped potato crisp, stacked in a re-sealable premium
can. It comes in a unique, convenient pullout tray,
making it the ideal easy to serve and easy to share
ideal for the festive season at the
end of the year. The company is launching Stax in two
flavours - Salsa Spices 'n' Oregano and Bell Peppers
company said Stax is made from high-quality potatoes,
has zero trans-fats, no added MSG and is cholesterol
free. The Lay's Stax can, like every Lay's pack has
detailed nutritional labelling. This is in keeping with
the brand's commitment to offer information to aid consumer
potato chips are available in seven flavours
Classic Salted, Magic Masala, American Style Cream and
Onion, Spanish Tomato Tango, Caribbean Hot and Sweet
Chilli. The company has recently launched Lay's wafer
style sub-range Hint of Fresh Butter with Toasted
Garlic, Hint of Roasted Red Chilly with Coriander,
Foods launches Real Apple Nectar
Dabur Foods has lunched Real Apple Nectar in a convenient
to the company, Real Apple packs the energizing taste
and goodness of apple juice in a Tetrapak and is available
across India in a 200 ml pack priced at Rs12.
brand promises its consumers the real taste of natural
fruits. Real offers the largest range of fruit juice
variants like Orange, Mango, Pineapple, Mixed Fruit,
Grape, Guava, Tomato, Litchi, Cranberry, Mausambi and
now Apple. The company claims a market share of 57 pc
for the Real range.
Gang of Girls goes global
Hindustan Lever is considering taking its online community
however, has not yet finalised how the concept will
be taken forward. According to sources, Gang of Girls
may also be taken rural, where it will be rebranded
Sunsilk site was launched in June 2006 with the aim
of developing a closer relationship with the brand's
target audience young girls. The site features
gang games, blogs, parade ground, hot jobs, message
board and newsletters, in addition to advice on hair
care, relationship and astrology.
Gang of Girls website has had 2,50,000 registrations
and 25,000 'Gangs' or user clubs formed on the site
so far. The site has registered almost 200 million hits
and gets on an average almost 12-13million page views
company is also trying to spread awareness of the concept
and facilitate direct feedback through college and mall
far, it has reached to about 60 youth hangouts like
college festivals, malls and multiplexes across the
country under this initiative.
to turn corporate
Gujarat Co-operative Milk Marketing Federation (GCMMF),
which markets the Amul brand, has decided to shed its
50-year-old cooperative model and become a corporate
that has 13 district cooperative milk producers' unions,
25 lakh producer members associated with 11,962 village
societies, will become a producer company under the
Companies Act, 1956. The cooperative is planning to
appoint Boston Consulting Group or Mckinsey to implement
the recast. The statutory formalities would be completed
in the next six months.
storage space raised to one gigabyte
Microsoft Corporation has increased storage capacity
of MSN Hotmail to one gigabyte and has extended its
expiration period for inactive accounts to 60 days from
the earlier 30 days.
has over 260 million active e-mail accounts.
the increased storage users of the Hotmail will get
more space to keep files, photos and e-mails. The storage
upgrade and extension of the expiration period for email
accounts is part of Microsoft's ongoing commitment to
meet evolving needs of Hotmail users as it gears up
for its next generation e-mail service Windows Live
the company in a press release clarified that the extension
of expiration period was for accounts that were more
than two years old.
present, Indiatimes and Rediffmail offer 1 GB storage
space each while Gmail offers 2 GB storage capacity.
Mirza International to expand retail presence
Kanpur-based leather major Mirza International has opened
its 25th lifestyle store in India in Kanpur, as part
of its drive to open about 50 such stores and take the
number to 300 eventually.
years ago Mirza International went to go into retail
which has now become one of its major activities.
company started with stores in Dubai and Sharjah, and
now has five stores in Delhi, and one each in many B
and C category towns.
stores, styled Red Tape, the international footwear
brand of the company, had a large number of accessories
like T-shirts, denim jeans, wallets, and belts and footwear
for both men and women.
company has entered into an agreement with Arvind Mills,
which supplies the accessories.
The company's shoes are priced between Rs2,000-Rs2,500;
wallets at Rs500; belts at Rs600; and denim jeans at
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