sets up separate division for sports marketing
Ogilvy & Mather has set up Ogilvy Sport, a separate
division that will handle sports marketing and communication.
The new division would focus on sports marketing consultancy,
property representation and sales, licensing and merchandising,
new media and event management.
to the company, "Ogilvy Sports will be a professionally
run sports' marketing outfit.
part of the Ogilvy network gives it access to cutting-edge
marketing tools and the expertise of new media in the
digital space. Fusing the Ogilvy Sports expertise with
this know-how allows the usage of new platforms for
Sport would be headed by Prashant Singh, who has worked
with companies like Cricketnext.com, Nimbus, Fosters,
Lowe Lintas (Octagaon) and Fresh Brew Communications.
Tata Tele to market Motorazr V3c
Motorola India and Tata Teleservices have entered into
an agreement to jointly market the MOTORAZR V3c handsets
in the Indian market. Tata Teleservices has bundled
the handset with two tariff plans the Max Plan
and the Awesome Twosome Plan. The Motorazr V3c will
be available in two colours pearl grey and orchid
pink with matching Bluetooth headsets.
The Max Plan comes with the Motorola handset at Rs14,500
and offers features like zero rentals for 999 days,
10,000 free local minutes for Tata to Tata calls, 1,000
local and national SMSs free to any phone.
The Awesome Twosome Plan offers two handsets for Rs25,000
making it suitable for couples.
plan comes with free lifetime local calls and SMSs between
two phones bought under this scheme.
Motorazr V3c has a 1.3-mega pixel camera, enables internet
downloads and supports MP3 ring tones with 72 polyphonic
Comm cuts international calling rates
Reliance Communications has slashed international long
distance telephone rates by up to 66 per cent to destinations
like Australia and New Zealand. All calls to the US,
Canada and South-East Asia will cost Rs4.50 a minute;
and all calls to Gulf countries would be Rs8 a minute.
to UK landlines and mobiles will cost Rs6 a minute and
Rs8 a minute, respectively.
to Australia and New Zealand have been lowered to Rs6
per minute from Rs18 a minute. All these rates are available
on the Reliance Global Call Card.
Star ties up with Italian co for supermarket refrigeration
Blue Star is gearing up to take advantage of the increasing
opportunities in retail segment. It has tied up with
Italian company ISA for providing a range of supermarket
and food refrigeration solutions. Blue Star will be
responsible for sales, installation and after sales
service of the commercial refrigeration products, which
will be co-branded as Blue Star ISA.
to the company, "Organised retail in the form of
supermarkets and convenience stores will bring about
a massive transformation in the way food products are
procured, stored and sold in India. With huge investments
announced by companies like Reliance, Fortune, Bhartis
and Tatas, Blue Star is gearing up to tackle the emerging
company has estimated the potential of the supermarket
refrigeration business at nearly Rs100 crore, and expects
the industry to ramp up in the next few years. Italian
company ISA manufactures retail refrigeration products
and its customers include leading supermarkets in Europe
such as Carrefour, Spar and Ahold. Initially, the ISA
products will be imported and sold under the Blue Star
ISA brand but subsequently there are plans to manufacture
the range in India.
Star is also looking at entering into alliances with
European companies in the area of bulk storages.
to increase focus on hard luggage
VIP Industries is planning to expand its hard luggage
portfolio which constitutes only 20 per cent of VIP's
in the hard luggage segment has remained stagnant due
to the fact that soft luggage is lighter and easy to
use and also because the variety of offerings in hard
luggage is limited because it is difficult to make different
now wants to offer more variety to hard luggage with
new designs and more colours. The first lot of this
new range will be available by October in Europe. VIP
aims to become the number two player in the global luggage
industry. At present, Samsonite is the clear leader
with a 20 per cent market share. VIP's share is about
6 per cent.
has just finalised an agreement for distribution of
Carlton in France and has recently started distribution
in South Africa as well.
Bank positions FD scheme against NSC
Union Bank is offering its new fixed deposit scheme
Union Double at the same rates offered by National Savings
certificates. Union Bank's new FD will enable depositors
to double their allocations in 8 years 9 months.
rate of interest offered is 8 per cent per annum with
an annualised yield of 11.43 per cent. The offer is
available till July 31.
India changes tack: goes from music to brand solutions
MTV is resurrecting itself. And from being a pure music
channel it will begin offering 360-degree brand solutions.
The company has already reduced commercials time on
its various channels by 30 per cent this year and will
reduce it further in the months to come.
channel plans to offer advertisers more touch points
to reach their target audience.
channel plans to achieve this through advertising deals
and PR stunts, partnerships with FM radio stations,
client-led events, road shows and music events.
company is currently working with media agencies to
offer a 360-degree branding solution to the advertisers,
which would be branded as Viacom Brand Solutions. Hence
MTV's focus from now on would be on branded content.
Company officials said MTV's `M' can stand for anything
(music, masti) that is key to the life of the youth,
the `M' would also stand for marketing, as brand-building
would be a key focus of the company.
Motor to launch new corporate campaign
Hyundai Motor India is launching a new corporate campaign
in a bid enhance its image, especially in the luxury
segment. The campaign will break in mid-October just
before major festivals such as Diwali commence.
strategic research analysis conducted by the company
revealed that in the entry-level segments such as the
D (Elantra) and D plus (Sonata) segments, the brand
has a low recall. Hence, it took the decision to launch
a corporate campaign.
campaign will showcase the company's strengths in premium
campaign will focus on the company's corporate image
with emphasis on features such as engine technology
enhancements, safety standards, and steady product innovations
that Hyundai is globally known for.
said that the campaign could boost the brand's presence
in the country and help gain market share with the existing
range of cars and forthcoming product launches.
amendment gives a bad taste to confectionery makers
A proposed amendment to the Prevention of Food Adulteration
(PFA) rules is giving confectionery makers a bad taste
in the mouth. According to the amendment, confectionery
makers have to compulsorily declare the ingredients,
nutritional and other product information on any package
label with surface area exceeding 10-square cm.
At present, the PFA Rule 32, dealing with packaging
and labelling of food, specifically exempts packs containing
confectionery weighing 20gm or less from listing ingredients
or declaring the month and year of manufacture and period
up to which it is `best for consumption'.
the Standards of Weights and Measures (Packaged Commodities)
rules do not apply to packs where the net weight of
the product is 20 gm or less. These exemptions have
proved useful for confectionery manufacturers, who retail
90 per cent of their products in individual packs of
3-5 gm at price points starting at 25 paise.
label declarations are printed only on the 450-500gm
multi-piece packages that confectionery makers supply
to retailers, who then dispense their 100-150 pieces
on an individual count basis.
the individual count a pack, only the brand name is
mentioned. Under the confectionary classification, a
short address of the manufacturer and presence of flavours
and colours also need to mentioned said industry officials.
the government plans to amend Rule 32 by moving from
a weight-based to a surface area-based package-labelling
norm, with the minimum cut-off set at 10-square cm,
against the existing 20gm. The amendment is expected
to be notified shortly.
statutory declarations to be printed on the label surface
that exceeds 10-square cm includes list of ingredients
in descending order of their weight or volume, energy
and protein content, allergenic or hypersensitive substances
and also details regarding manufacturing and expiry
dates, lot / code / batch number, net weight, maximum
retail price, and so on.
said the twist-wrapped or pillow-packed sweets sold
as individual counts have a display area of 10-20 square
a cut-off of 10-square cm is arbitrary and impossible
to meet, spokesman for confectioners say
Post, DuPont launch waterproof envelopes
India Post has launched water proof and tear resistant
envelopes for the first time ever. The envelopes have
been developed in partnership with DuPont, just in time
for the festival of Raksha Bandhan.
to Dupont these envelopes would be able to withstand
wear and tear of handling and also the adverse weather
conditions during this season much better than ordinary
envelopes. The envelopes have been priced at Rs 5 each.
DuPont has the capacity to produce two-three lakh envelopes
on a daily basis. DuPont is also in talks with other
retail chains to sell the envelope.
launches two models in India
Italian luxury sports car maker Lamborghini has entered
India with the launch of two models Gallardo
and Murcielago. While the compact, two-seater Gallardo
will sport a price tag of Rs1.65 crore, its convertible
variant Gallardo Spyder will cost Rs1.85 crore. The
two-seater, two-door coupe Murcielago sports a Rs 3-crore
to the company the Indian economy is growing and so
is the list billionaires and millionaires in the country,
which makes it an attractive and important market for
the company. The company hopes to sell as many as 50-60
cars per year in the country.
of setting up a direct representative office in a country
(except in case of Japan), the company prefers to enter
markets through the dealership route. In India, it has
entered into a tie-up with Satya Bagla's Exclusive Motors,
which besides Delhi, is likely to start a new dealership
in Mumbai by this year-end.
also see : List
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Book publisher Springer Science+ Business Media has
launched digitised version of its scientific, technical
and medical books. Researchers and students can access
more than 10,000 books in electronic format through
Springer India, the Indian arm of the global publishing
company. The e-books, available in both PDF and HTML formats, are fully
searchable and can be downloaded and printed. Libraries
can purchase a complete annual package of all Springer
titles or purchase one or more of the 12 distinct subject