brings back fiction teleserials
Sony Entertainment Television is planning to bring back
fiction serials after the end of its talent show Indian
Idol. The channel is launching two new shows - Aisa
Des Hai mera and Thodi Khushi Thode Gham,
to be telecast during prime-time viewing.
driver show, Aisa Desh Hai Mera is a crossover
saga that spans across London and Chandigarh, while
the show following it Thodi Khushi Thode Gham is
the story of a Gujarati joint family.
channel has been hiking its adspend in the outdoors
and print medium to promote its two new shows, and has
also been experimenting with other modes such as on
ground activities at railway stations and movie halls.
It has been giving away freebies such as railway passes
with the new shows branded on them. An SMS-based contest
(Chalo London) based on questions from the driver
show and giveaways such as mehendi tattoos in line with
the storyline of its show, also forms part of the promotions.
channel biggest adspend is on outdoor and print advertising.
Using a 360-degree approach to market its new shows,
SET which has climbed to the number two slot in the
prime time viewing through Indian Idol and hopes
to sustain its TRPs with its new shows.
looks at distributing Esprit, Nautica watches
Timex Watches is in talks for distributing `Esprit'
and `Nautica' brands and said it is investing about
Rs25 crore on brand promotion and in setting up a new
manufacturing unit. The company is already distributing
FCUK and Opex brands under its new distribution-based
business model. The company plans to invest about Rs15
crore on advertising and promotions during the year.
is also strengthening its chain of exclusive branded
retail outlets `Timefactory' and is looking at
having 130 such outlets across the country from the
launches new range of tyres
Tyre manufacturer Michelin has launched a new range
of tyres Energy XM 1 for the mid-size car segment.
The tyres last longer and offer better fuel economy,
according to the company.
company says the Energy XM1 range of tyres has been
developed using the Green "X" silica-based
compound, which not only reduces the rolling resistance,
resulting in lower fuel consumption, but also helps
in replacing carbon black, which is a fossil fuel derivative.
The tyres also offer improved wet grip and dry handling
capabilities. The tyres will be imported from China.
company plans to set up its manufacturing facility in
India but no time-frame has been set for this.
to be promoted as food ingredient
The Cashew Export Promotion Council of India (CEPCI)
is planning to promote cashew as an ingredient in food
to boost the boost the use of cashew among consumers
which has taken up various initiatives in this regard,
is now planning to come out with a new edition of a
recipe book on cashew, which will concentrate on the
recipes prepared by home-makers. The previous edition
of the recipe book was brought out in 2002 and focussed
on recipes from chefs.
CEPCI is also planning to take the help of the Karnataka
Cashew Manufacturers' Association (KCMA) for the publication
of the new edition.
recently concluded `Swad Kaju Ka' - a cashew recipe
competition for housewives in Bangalore organised by
KCMA - evoked good response. The competition received
more than 60 entries on cashew recipes. These recipes
will be handed over to CEPCI. The council intends to
convert these recipes into a book for distribution at
international trade fairs for customers.
gets hit by Scotch ruling
The Khodays' Group which owns the premium whisky brand
Peter Scot in India is seeking legal opinion on a Delhi
High Court verdict which has ruled that domestic whisky
makers cannot use the words, Scot or Scotch on their
the Scotch Whisky Association (SWA), an industry body
of distillers, blenders and exporters of Scotch whisky,
won a ruling in their favour from the Delhi High Court
which said that domestic whisky makers cannot use the
words Scot or Scotch on their products. It also ordered
Golden Bottling, a Jaipur-based company, not to use
the word Scot on its product, Red Scot. Earlier SWA,
an UK-based body, had in a petition to the Delhi High
Court said that only those who produce whisky in Scotland
can qualify to use the name Scotch to sell their brands.
Industries too may affected by the decision of the courts
as one of its whisky brands is called, Bonnie Scot.
Khodays recently entered into a tie-up with Bagga Millennium
Liquor India to market and distribute all its brands
including Peter Scot.
said that most of the large liquor companies in India
have been following the Scotch Whisky Association's
campaign against the misuse of the word Scotch by domestic
liquor companies and have thus refrained from using
the word Scotch on all their new whisky brands.
brands like Peter Scot and Bonnie Scot have been in
the market for decades and have built for themselves
Bazar chain revamps
The Apna Bazar chain has begun a revamp exercise that
started with Mulund and Andheri in 2005, and has now
moved to the outlet in Vashi. Preliminary work related
to designing of the Vashi store has already begun.
management of the Apna Bazar Cooperative stores is trying
to give the chain a contemporary look with props like
air-conditioning, parking, enlarged product mix and
most importantly a customer-friendly environment. The
management feels that new malls and hypermarkets springing
up across the city do not pose as much of a threat to
Apna Bazaar as internal issues do.
this list is inadequate funding as Apna Bazar operates
on a limited share capital, enabling only a minimal
profit margin. Another factor is the pricing strategy.
The cooperative operates on EDLP (Every Day Low Pricing)
policy which allows for a profit margin of 10 per cent
only, whereas malls charge their customers the MRP (Maximum
Retail Price). This allows them the leeway to offer
various discounts to their customers.
Apna Bazar co-operatives have been making losses for
the past few years. In 2004-05, it posted net loss of
Rs 2.98 crore on a sale of Rs 121 crore. In an attempt
to mobilize funds Apna Bazar has launched three fixed
deposit schemes. The fixed deposit scheme offers 8 per
cent return for a minimum deposit of Rs 10,000, provided
the deposit is good for a minimum period of two years.
The `Akshay' scheme offers a rate of 10.80 per cent
on a minimum deposit of Rs10,000. Another `Apna Kharidi'
scheme is where the minimum deposit is Rs5,600 that
allows monthly purchase coupons of Rs500 each while
a deposit of Rs11,200 where the monthly coupon is worth
Rs1,000 both for a year. The capital raised from these
schemes adds up to over Rs 20 crore.
Apna Bazar in a tie-up with International Co-operative
Alliance, Japan, has sent a few of its managers to Japan
for training in retail. Fresh food category comprising
vegetables, fruits, meat, poultry, and dairy products
is the latest addition to Apna Bazar stores. Fresh food
sales will touch 10 per cent this year from only five
per cent a year ago. Food items account for 65 per cent
of the sales at Apna Bazar while the rest comes from
launches new range of `music smart' phones
Nokia has launched the latest model, the Nokia N91 music
smart phone, in the `N' series in India. The model provides
the integrated functions of music, smart phone and imaging,
with a storage space of 4 GB. In addition to this, the
phone is loaded with a 2 megapixel camera, is wireless
LAN enabled and is priced at Rs 33,000.
company is undertaking a new initiative in sponsoring
the new album by AR Rahman, titled `Pray For Me, Brother',
in a series of events and activities, with all of the
proceeds going to the United Nations' charity towards poverty
alleviation. The initiative is organised jointly by
Nokia and K Music, the new music label launched by Rahman.
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