launches `Ruggedised' PC platform for rural India
Global chip major Intel has launched a new "ruggedised"
personal computer for rural India". The rugged
computers are designed to withstand adverse weather
conditions including heat, dust and humidity and can
run on alternate power sources, including car batteries.
The chassis is designed to keep the motherboard cool
at temperatures as high as 45 degree Celsius, and resistant
to humidity levels of 70-85 RH (relative humidity).
total power consumption of all the peripherals is less
than 100 watts. The platform comes installed with a
certificate-based access, allowing banks to verify the
validity of installment payments against the purchase
of the PC.
Ruggedised PCs would be manufactured by original equipment
manufacturers (OEMs) like HCL Infosystems and Wipro.
to the company, the PC platform design has been created
in India, in collaboration with other Intel worldwide
centres, and would be taken to other countries also.
The Intel-powered PC platform which includes
microprocessor, motherboard and software is equipped
to operate in a community setting. Intel's solution
partners for the initiative include NIIT, Microsoft,
TCS and Red Hat among others. The community PC range
may be priced in the Rs20,000 to Rs30,000.
expects many of these community PC platforms to be used
in internet kiosks.
variants from Heinz
Heinz India has launched two new flavours of sauces
Chatpata Tomato Chutney and Chatakdar Coriander
Mint Chutney, in its bid to tickle ethnic taste buds.
new variants have been launched in the Mumbai and Delhi
markets. Launched with the tagline 'Chatakdar swaad
aisa, ghar ki chutney jaisa,' Heinz has positioned
its ethnic range as `Home Style Sauces' to accompany
meals and snacks such as samosas, idlis, pakoras,
cutlets and even parathas.
company says it is the first to bring out branded coriander
chutney hence it is difficult to make projections for
the product's growth as the packaged food market was
still nascent. Apart from the main tomato variant, Heinz
currently manufactures a vitamins-enriched sauce for
kids (Heinz Champ) and a chilli variant imported from
its subsidiary in Thailand.
targets 40 million homes
Sahara One Media and Entertainment's recently launched
new film channel, Filmy, is targeting to grab close
to 50 per cent of the viewership and revenue shares
of the genre leader. The channel is upbeat about its
performance in the first month-and-half since launch
and claims that it has received the highest launch GRPs
(30) across genres.
says there is a war of titles in the movie genre, and
the channel, which manages to have a couple of big releases
each month, becomes the leader. The channel is trying
to change this with its innovative ideas and content.
He says there is hardly any differentiation in the segment.
The only differentiation that a movie channel has today
its individual logo.
channel also plans to go ahead with its usual focus
on premiers. It has lined up four premiers for the month
of April, which include films like Hum Kaun Hai and
Hanuman. Also on the cards is Aath Bajega
Filmy Challega, when the channel airs a recent release
at 8:00 pm.
whiff of cricket
Public sector company Karnataka Soaps & Detergents
has signed up Mahendra Singh Dhoni as its brand ambassador.
The 24-year-old wicket-keeper / batsman is the first
ever brand ambassador hired by the company. Yet Dhoni
and Mysore Sandal soap have already hit print and television
campaigns in English and Indian languages managed by
state-owned sibling MCA (Marketing Consultants &
new 30-second film for cinema theatres is due to be
shot in April-May. For the first time in its history,
the soap's stockists and retailers will be in lucky
draws for silver and gold coins against target sales.
Small gifts like celebrity's picture cards, bats, balls
and wickets as prizes are also being planned to inspire
cricket-crazy youngsters to buy Mysore Sandal soap.
In addition to the 150-odd field force on its rolls,
Karnataka Soaps is pressing 400 more sales personnel
on the job using an incentive-based contract scheme.
the 450,000-tonne toilet soaps market worth Rs4,900
crore, Mysore Sandal holds a small, 6500-tonne share.
Dhoni is endorsing all the `MS' or sandal-related soaps
of KS&DL - which include the super-premium Gold
(Rs50 for 75g); Baby; normal sandal soap and the seasonal
glycerine-based wintercare version Classic.
to expand retail presence
Hindustan Sanitaryware and Industries which offers a
range of bathroom solutions, is increasing its retail
presence with 20 more boutiques coming up in the next
six months. Hindware has 23 boutiques and two larger
outlets positioned as `arcades'. The second arcade,
which is about 3,000 sq ft in area, was inaugurated
in Chennai on Wednesday. Somany said the company was
moving towards becoming a total home solutions company.
Seven months ago, Hindware entered the kitchen solutions
market with hoods, hobs and sinks.
has a market share of 35 per cent with two strategic
business units, building products and the packaging
said the company was gearing up to meet the challenge
of international brands present in the market. Hindware
had introduced 80 new products recently and invested
about Rs 250 crore in upgrading its manufacturing units.
company is also sourcing products from dedicated manufacturers
in India and aboard.
introduces new logo
SaharaOne Television has inaugurated a new logo which
retains the company's distinctive saffron and green
stripes next to the name Sahara. Designed by Yellow
Frog a design outfit of Percept H, part of Percept Holdings
Company, the logo gives SaharaOne Television the crucial
singular visual identity along with colour palettes
that give continuity and a never-ending promise said
the channel in a news release.
unveils new brand signature
Subex Systems has unveiled a new brand signature with
an ellipsis followed by the three italicised words,
'Powering the ROC'.
signature illustrates Subex's solution focus in helping
telecom operators establish the Revenue Operations Centre.
The combination of the ellipsis
and italics denote a sense of urgency and forward motion,
emphasizing Subex's recognition of the criticality of
the ROC to an operator's business said the company.
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