to give tea a zing
FMCG major Hindustan Lever (HLL) is preparing to add
a pep to its tea business by setting up a chain of tea
parlours branded 'Lipton T Place' across the country.
The tea parlours would be on the lines of Café
Coffee Day and Barista.
company says the parlours will offer a range of hot
and cold teas in a setting that will make tea the next
big thing after coffee.
company opened its first T Place at a 1,600sq. ft. pilot
outlet, at Bangalore's Koramangala location. The outlet
offers a range of teas including fusion and `turbo'
teas (teas infused with a range of herbs including jasmine,
cinnamon and citrus), iced teas and signature house
sources said the company has firmed up plans to launch
over 100 such outlets across the country over the next
two years. Though the Koramangala T Place is run by
a franchisee, the company is looking at multiple formats
to roll out its tea retail venture.
Koramangala outlet is being used to test the concept
and train personnel in the art of brewing and serving
tea in which the company has no experience. The Koramangala
outlet also offers customers a range of bakery products
and its signature light meals.
to focus on Saffola salt
Marico Industries is increasing focus on its salt business
under the Saffola brand name. The company plans to significantly
increase its promotional expenditure to establish its
position in the domestic salt market.
company would be spending around 5 to 10 per cent of
its advertising and sales promotion expenditure on marketing
Saffola salt. Marico has adopted several approaches
to reach out to the consumer over the past two years
to promote Saffola salt. Starting with TV commercials
to organising heart health camps, the company has not
left any stone unturned.
India to launch three new models
General Motors India has introduced three new cars,
which will be rolled out in the Indian market over the
next few months. These include the premium hatchback
Aveo U-VA (which would be positioned against the Hyundai
Getz and Suzuki Swift), the mid-size sedan Aveo and
sportsback Optra SRV.
new cars (all of which would be sold under the Chevrolet
badge) will be launched in the market between February
and June 2006 and the pricing of the vehicles would
be revealed subsequently.
analysts expect the Aveo U-VA to be priced in the range
of Rs 3.8-4.2 lakh while the Aveo would be priced at
Rs 6.5-7 lakh.
said that the Aveo U-VA would have an engine displacement
of 1.4 litre, while the Aveo would carry a 1.6 litre
engine. Further, while the Aveo would have a localisation
content of 60 per cent, it would be around 45 per cent
for the Optra.
Aveo sedan is expected to replace the Opel Corsa in
India. General Motors is currently selling around 400-500
units of the Corsa (inclusive of the Corsa Sail) every
the phasing out of the Corsa, all vehicles sold by General
Motors would be under the Chevrolet badge.
Agro launches first confectionery brand 'Simply Imlee'
Parle Agro has entered the confectionery market with
its first brand Simply Imlee after the company
floated a separate confectionery division within the
company. The brand will also be rolled out to the rest
of Maharashtra, Gujarat, and subsequently at a national
company said the product is made real tamarind, which
is in a chewy format. Pegged at 50 paise, the company
has decided to stay away from boiled candies to make
its foray into the confectionery segment with its unique
`chewy' format. The company says that currently, there
are no chewy-based confectionery products in the market
and this is what will distinguish Parle's confectionery
in the market.
by entering the confectionery category, the company
would be able to enhance the distribution network for
its beverage brands as well. Estimating the confectionery
outlet base at 38 lakh across the country, Parle Agro
would be in a position to beef up its existing beverage
brings all new MICO products under Bosch brand
MICO-Bosch has decided to bring all new applications
developed at its Indian operations under the Bosch brand.
The company says that worldwide, Bosch is a bigger name
than MICO and eventually, the company plans to reduce
applications under the MICO brand name.
company has no plans to delist Motor Industries from
any of the Indian stock exchanges or replace it with
the Bosch name.
decision however, assumes significance, as the Indian
operations are turning out to be a major hub for Bosch's
launches diamonds sale
Tanishq is rolling out one of its biggest discount sales
on diamond jewellery across the country from January
20 to February 28.
In the face of rising gold prices the company hopes
to give an incentive to consumers to buy diamond jewellery
as diamond prices haven't risen in a while.
sale offers 5-25-per cent discount on all the diamond
jewellery sold in the store. In previous sales, only
a certain portion of the range, especially slow-moving
stock, was sold at a discount.
timing of the sale also coincides with the season of
"metro weddings" when diamonds are sold in
larger numbers as against the first and second quarters
which see "rural weddings" and occasions such
as Akshaya Tithi when the preference is for gold.
is also launching a special advertising campaign on
TV for this purpose. Diamond jewellery contributes 30-35
per cent of Tanishq's turnover. However, solitaires
(diamonds valued at over 47 cents), are sold loose and
set in the store to consumer preference, and are still
a growing category in the branded diamond jewellery
Sun Life offers `Simple Life'
Birla Sun Life Insurance has launched `Simple Life',
an equity-linked insurance scheme. The product, which
is designed for the mass market, aims to simplify procedures.
The minimum annual payment towards premium is Rs10,000
and the maximum is Rs1 lakh. The age for entering the
scheme varies from 30 days to 50 years.
launches Grande Punto, Alfa Romeo concept car
Fiat has launched the Grande Punto and the Alfa Romeo
8c Competizione at the Auto Expo.
Grande Punto launched in September 2005 worldwide, was
a success in the European markets selling 1-lakh cars
since its launch. The model on display is the 1.3-diesel
multijet engine with power of 90 BHP.
Alfa Romeo 8c Competizione concept car has been designed
and produced by the Alfa Romeo
style centre. The code 8c is used to identify cars equipped
with the eight-cylinder engine produced by Mr Vittorio
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