launches the new Mitsubishi Lancer Cedia
CK Birla company, Hindustan Motors, recently announced
the launch of the all new Mitsubishi, Lancer Cedia at
the Auto Expo. The car will be manufactured at Hindustan
Motors' state of the art plant at Chennai.
Cedia is powered by a 4-cylinder 2.0 petrol engine.
It has an electronically controlled multi-point fuel
injection system. Safety features include tilted power
steering, dual air bags with ABS and EBD and multi-link
independent suspension. The company says that even at
a top speed of 180kmph, the car is stable, adding to
the driving pleasure. The driver's seats can be adjusted
- even the height - to provide clear all-round visibility
to the driver. Its emission standard is BS stage III
and it combines a slick 5-speed manual gear shift with
plush leather and chrome interiors and keyless entry.
to the company the Lancer Cedia is a picture of sophistication
with touches of glamour - wide, stylish halogen headlamps,
stylistic cuts, swoops and ridges on the bonnet, 6-spoke
alloy wheels, wrap-around tail lamps and chrome door
handles. The car is available in county beige, Ashton
grey, French claret, Nordic blue and Black forest green.
company says the Lancer Cedia is roomier than the existing
Lancer models available in the market and can seat five
persons comfortably because of a generous head, leg,
shoulder and hip room. The plush interiors are similar
to Mitsubishi's Lancer Evo. The luxuriant Italian leather
upholstery is complemented by premium two-tone beige
finish and touches of imitation wood. Door pads, steering
wheel, assist grips and shift knob are trimmed with
leather. The rear passengers have access to a rear centre
armrest with cup holders.
The design of the dashboard is multi-layered and modern
with a leather-finish central console, while the Mitsubishi
four-spoke steering wheel attracts special attention.
The brightness of the instrument panel can also be adjusted
as per the comfort of the driver. The cockpit is an
elegant combination of wood and titanium.
the sporting enthusiasts, Hindustan Motors is also launching
the Cedia Sports. The car will come in four fiery colours:
Chicago White, Black Pearl, Aussie Yellow and the Manchester
Red. It will come equipped with a rear spoiler and roof
antennae. And of course, no sports car is complete without
airdams. The interiors have also been given a sporty
touch with carbon finish dash board, sports fabric upholstery
and door pads.
Wrigley extends Orbit White sugar free chewing gum
the world's leading manufacturer of chewing gums has
extended its Orbit range of sugar-free gums by launching
Orbit White in India. The tasty and crunchy teeth-whitening
and stain-removing gum is attractively priced at Rs5
for a pack of six pellets. Orbit White is available
in a premium blister style packaging with an eye-catching
silver design at retail outlets across major cities
of the country.
to the company the launch of Orbit White holds special
significance as the public demand for teeth whitening
has grown rapidly in recent years. Today's image-conscious
urban Indian is more interested in whitening and bleaching
than any other dental procedure and Orbit White effectively
helps remove stains to whiten teeth.
company claims that besides whitening teeth, Orbit White,
being sugar-free also has the added benefit of helping
protect teeth against tooth decay. This is especially
important today, as our eating habits have changed tremendously
to include more processed foods, snacks and soft drinks,
which contain a high proportion of sugar, salt and fat.
This leads to the danger of teeth being susceptible
to plaque acids, which leads to manifold increase in
company says that it is clinically proven that chewing
of sugar-free chewing gums like Orbit White for 20 minutes
after meals helps protect against tooth decay by up
to 40 per cent by stimulating saliva production. In
fact the benefit of chewing sugar-free chewing gums
like Orbit White on dental health is recognizsd by the
FDI World Dental Federation- the global body representing
launches fully automatic top load washing machine with
Godrej & Boyce's appliance division has launched
a new top loading washing machine with Turbobrush technology.
According to the company, the 'GDA 902'Turbobrush helps
to dislodges the toughest dirt in clothes, provides
unmatched cleaning with minimum tangling of clothes,
making them last longer.
company says that in the New Godrej 'Turbobrush' Washing
Machine, the drum moves in an opposite direction to
that of the pulsator, unlike conventional top load washing
machines where the wash drum is stationary, and only
the pulsator moves water in one direction. The Turbobrush
Technology gives an extra scrubbing action to the entire
wash load, dislodging dirt, while keeping clothes clean
and untangled. With an introductory price tag of Rs8,990,
the company says that consumers can get a fully-automatic
washing machine at a great bargain.
Skin Clinic signs up Pooja Bedi
Kaya Skin Clinic, has signed up television hostess,
Pooja Bedi, to endorse its age-control services.
Mukherjee, head, marketing, Kaya Skin Clinic, said the
company is planning a 360-degree campaign, which would
include, events, promotions, print and radio spots with
Pooja Bedi, to promote its age-control services.
said, "Pooja's youthful looks and her vibrant personality
stands as perfect testimony to our age-control services,
and thus, Pooja Bedi became our final and binding choice
when it came to a celebrity endorsement."
Kaya service is reportedly created and tested by the
Kaya Skin Advisory that comprises a panel of over 120
TV package comes free of subscription
Dish TV, a leading direct-to-home service (DTH), is
offering a `dish freedom package' that will offer subscribers
40 channels without any monthly subscription fee.
to the package have an option to increase the number
of channels by upgrading to the next entertainment package
offer at a nominal subscription fee.
Khanna, CEO of Dish TV, said, "Our research indicates
that there are large numbers of consumers in smaller
cities who first purchase a set top box (STB) to watch
fee-to-air channels and subsequently wish to migrate
to subscribe to `pay channels'. However, free-to-air
STBs available in the market are not capable or compatible
of receiving `pay channels' and, thus, make the entire
investment of such consumers redundant."
can now enjoy watching their favourite programmes by
making a one-time investment of Rs2,690 for the digi-box,
and watch over 40 channels. Dish TV has also come out
with more packages, which gives consumers access to
more channels by paying as low as Rs2 two per day for
a package of 60 channels or Rs5 five per day for a package
of over 75 channels.
Sun launches 'Simply Life'
Birla Sun Life Insurance (BSLI) has launched an endowment
plan called `Simply Life.' According to the company
the product is structured to meet the requirements of
the mass market and satisfies the long felt need of
our channel partners to sell a plan in an uncomplicated
manner to a major segment of customers.
plan is being launched nationally and will be sold at
all the branches of BSLI and its channel partner.
to enter luxury bus segment
Commercial vehicles maker Ashok Leyland plans to enter
the luxury bus market with the launch of its top end
vehicle `InterCentury Luxura' by the second quarter
of the next fiscal.
The company plans to launch the Luxura in the southern
markets by the second quarter of next fiscal. Apart
from the metro cities the Luxura would also be launched
in Pune. The premium bus would be competitively priced
at around Rs50 lakh and the company is eyeing a 50 per
cent share of the luxury buses market, which is about
1,200 units a year.
News plans greater covereage of smaller cities
Star News, among the dominant Hindi news channels in
the four metropolitan cities, is planning to increase
its coverage in the non-metros this year. Uday Shankar,
CEO, Star News said non-metros are not adequately covered
by any news channel and the challenge is to penetrate
further into the smaller markets. The channel is looking
at increasing its focus in smaller markets such as Lucknow
and Chandigarh this year.
channel has also expanded its morning viewing band to
5 a.m. instead of the usual 6 a.m. In the 5 a.m. slot,
the channel will air Pehli Khabar, which would
reportedly bring news from the world around that unfolded
at night, while Star Savera, aired at 8 a.m,
would give an insight of the day ahead.
Bank signs up Shah Rukh Khan
ICICI Bank has signed up Shah Rukh Khan as its global
ambassador almost two-and-a-half years since superstar
Amitabh Bachchan began endorsing the brand.
Kamath, managing director and CEO, ICICI Bank, said,
"We are proud to have Shah Rukh Khan as our global
brand ambassador. Having established
our leadership in the retail business over the last
five years, the bank is now poised to scale new heights
in the global arena."
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