Ford
India to launch the Fiesta
Ford
India plans to launch the Ford Fiesta in November this
year. Ford's product development team in the UK, Germany
and Australia had a team of Indian engineers working
in collaboration to develop the sedan to suit the Indian
consumer.
The
sedan will make its world debut in India. The Fiesta
would be positioned as a premium car in the mid-size
segment, unlike the Ikon which is targeted at the lower
end of the mid-size segment.
The
Fiesta would be available in both the petrol and diesel
versions with Dura technologies. An all-aluminium engine
would form the heart of the petrol variant.
Hero
Honda launches new bike, scooter
Hero
Honda has launched its first scooter `Pleasure', in
India to grab a share of the fast growing gearless scooter
market, and a 150-cc bike called `Achiever.
The
new 102cc-gearless scooter would be launched in mid-November
and its price would also be announced around that time.
Hero Honda is targeting to sell about one lakh scooters
from December 2005 to December 2006. Production of the
four-stroke scooter would be according to the market
demand. The scooter is especially designed as per the
requirements of women.
The
Achiever is positioned against the Bajaj Pulsar and
has been priced in the Rs47,900 - Rs52,700 range (ex-showroom
Delhi). For the upcoming festive season, the company
is providing a discount of Rs1,001 on its vehicles in
this period.
The
company aims to sell 10,000 units of Achiever per month.
Pepsi
ads have highest recall among online surfers: survey
A
survey by online research firm Juxtconsult, has revealed
that netizens recall Pepsi, Tata and Sony ads the most.
For those looking at making investment decisions, mutual
funds (MFs) are the top choice (32 per cent) while shares
(25 per cent) come second.
The
survey sampled more than 30,000 net users and a telephonic
survey of 3,000 users was carried out across 10 cities.
Over 700 brands were included in the survey. The study
said Pepsi advertisements have the strongest recall
value (5.5 per cent followed by Coke (4.8 per cent)
and Cadbury's (4.1 per cent).
Tata
to launch credit card with SBI-GE
Mumbai:
The Tata Group is again planning to enter the credit
card business. The group is planning to launch its credit
card, tentatively called Tatacard, in partnership with
State Bank of India (SBI) and GE Caps.
The
credit card with the Tata brand on it is set to be launched
around January 1, 2006.
Tatas
would be paid a fee for lending the Tata brand name
to the card, to be marketed both by SBI-GE and by the
Tata Group, sources reveal. At a later stage, the group
may even consider buying the entire card base.
The
Tata Group had earlier launched a credit through its
erstwhile finance company, Tata Finance, in association
with American Express bank. The card didn't take off
and Tata Finance's problems later brought the venture
to a premature end.
Lenovo
to launch new desktop
Lenovo
India has launched its new desktop ThinkCentre A51.
This desktop incorporates dual-core processing and 64-bit
computing capabilities to support most demanding business
applications.
ThinkCentre
A51 is priced between Rs24,590 and Rs36,000 and is powered
by the Intel Pentium 4 processor with 1-2 MB L2 cache.
Integrated into the system is Intel 915 GV chipset and
256 MB DDR SDRAM memory.
ThinkCentre
is also equipped with a 48X CDROM drive and Ethernet.
The device comes with a 15" CRT monitor which can
be upgraded to a 15" TFT monitor.
BSNL
launches new schemes, offers
Bharat Sanchar Nigam has launched a slew of offers for
its mobile and broadband users in view of the upcoming
festive season.
The
offers include a package for students called Student
Power Plan 99. Under the scheme, student can get a CellOne
connection for a monthly rental of Rs99 per month. The
package will be offered till October 30. Students can
also avail themselves of as special SMS package for
10paise per message within BSNL's network for a monthly
fee of Rs40. The company had launched a similar package
last year, which had drawn a large number of students.
BSNL
has also launched a special scheme for central, state
government and central public sector employees, whereby
a CellOne mobile connection will be made available for
a monthly rental of Rs100. The initial security deposits
and registration fees have been waived off.
At
present, BSNL's cheapest mobile plan is one with a monthly
rental of Rs150. The new scheme is valid from October
1 to November 30.
For
its broadband users, BSNL has bundled free downloads
of 1GB under Home Plan 250 for customers purchasing
a broadband connection with HCL PC against an existing
download of 400 MB. These customers will also be eligible
for a lottery under which one PC per week will be given
free. The scheme will be valid from October 1 to January
31.
BSNL
has also introduced video ringtones for its GPRS mobile
customers. A customer can select a video ring tone or
multiple ring tones, available in various modes like
Bollywood songs, religious video clippings, animated
video tones and international video songs. Charges for
each video ring tone download will be Rs20.
Airtel
offers Blackberry on Nokia
Nokia
has tied up with Airtel to roll out Blackberry `push
mail' service on its high-end `Communicator' handsets
in the country.
With
this even those Airtel customers who do not possess
the Blackberry's handheld models will still be able
to use Research In Motion's Blackberry software to access
up to 10 e-mail accounts directly on their handsets,
the Communicator 9500 and 9300.
The
service is being initially launched in four Delhi, Bangalore,
Mumbai and Hyderabad. It will soon be extended to other
Class A cities such as Kolkatta, Pune, Ahmedabad, Lucknow
and Chandigarh - all the cities where Airtel offers
GPRS services. An announcement to this effect is likely
to be made soon by the two companies.
Corporation
Bank launches retail sale of gold coins
Corporation
Bank has recently launched what is called the `Centenary
Gold Coin in India. It is the first among the public
sector banks to retail gold coins in the country.
The
gold coins, imported from Switzerland, will be sold
to retailers or individuals through 90 select branches.
The 8gm gold coin is of 999.9 purity with certification
as per international standards. The price will be determined
on a dynamic basis, reflecting the market price on a
daily basis.
In
the last financial year, the bank made Rs3,212 crore
from its gold business.
Chateau
Indage launches quality wine at low-cost
The
Indage group has launched wine branded as Vino priced
at Rs90 for a 750ml bottle.
The
new wine is being marketed in a PET bottle with a screw
cap. The wine, targeted at both men and women, will
be available in Mumbai and New Delhi to begin with,
and would be available in other cities soon.
The
company has also launched Sinn, a wine cooler, in Goa
and now Mumbai, which comes in flavours such as strawberry,
black currant, lime lemon, and peach.
The
company is also planning to launch a new wine at the
top-end category that would be sold in limited numbers
"so as to retain the exclusivity of the new wine."
Chateau
Indage currently produces over 15 domestic and international
export brands with presence in 34 countries including
France, the UK, and the US.
Reliance
Info offers bonus talk time in festive season
The
Anil Ambani-controlled Reliance Infocomm has announced
a festive bonus talk time offer for its prepaid and
postpaid customers.
Prepaid
customers refilling their accounts with Rs330 and above
during Dussera and Diwali will get the benefit of total
talk time as the administrative charge, currently at
Rs150, has been waived off from these vouchers.
The
Dussera offer is valid between October 3 and October
12, and Diwali offer between October 27 and November
5. The offers are applicable in all circles except Punjab,
Haryana and Himachal Pradesh, for which separate schemes
are on the anvil.
The
offers will help the company connect with its subscribers
better and infuse fresh vigour in the market during
the festive season.
In
addition, the company is offering free talk time worth
Rs 5,00 to Rs 1,000 on purchase of select models of
handsets for new connections.
The offer is valid between
October 3 and November 5. This free talk time will be
spread across five months.
Compiled by Mohini Bhatnagar
also see :
List of marketing review
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