offers attractive schemes on Ganesh Chaturthi
To mark the festival of Ganesh Chaturthi,
Haier, which says it is the world's second largest home
appliances brand, has announced an attractive festive
offer on its range of colour televisions. The offer
is available from 1-14 September 2005. On the purchase
of any Haier colour television, the customer gets a
scratch card; on scratching the card the customer can
win discounts upto 99 per cent on the same television.
the offer, TK Banerjee, president and CEO, Haier Appliances
(India) said, "In an attempt to reach closer to
our customers, we have offered them the best possible
prices and benefits. Western India is a very important
market for us and to continue providing quality products
and services at par with international standards to
our customers, we have come up with special festive
offers to make each festival a remarkable one for our
launches ayurvedic variant of Clinic Plus
HLL has launched Clinic Plus ayurvedic hair wash
an ayurvedic variant of its Clinic Plus shampoo.
The new sub brand is priced on par (Rs60 for 200 ml)
with its existing Clinic Plus Health shampoo with milk
proteins. With natural ingredients such as neem,
tulsi and cinnamon leaf oil, the hair wash's dark
brown colour distinguishes it from the other blue Clinic
Plus products Clinic Plus and Clinic All Clear
shampoos and hair oils.
company's Ayush shampoo has not been seen on shelves
recently leading market observers to conjecture that
the company may be replacing the Ayush Shampoo with
Clinic Plus ayurvedic hair wash.
officials however, say there is no connection between
the launch of Clinic Plus ayurvedic hair wash and the
absence of Ayush.
company also launched Sunsilk Naturals 9 to 9 (Rs48
for 100 ml) combing lotion for both wet and dry hair.
It had withdrawn the Sunsilk Naturals brand of hair
conditioners some time ago.
launches baby oil
Industries has forayed into the baby care segment with
the launch of baby massage oil Sparsh, in Andhra
company is planning to expand its presence in the baby
care as it sees great potential in the country with
12 million babies being born every year and around one
million in Andhra Pradesh alone.
The total branded baby massage oil market in India is
worth Rs350 crore and Andhra Pradesh comprises a huge
segment in this market. The company hopes to garner
a 15 per cent market share in the state within the next
claims that its baby massage oil is enriched with tulsi
and turmeric besides coconut oil and vitamins D and
E. The product is priced at Rs33 for a 50ml pack and
Rs61 for a 100ml pack.
Brooke Bond launches spiced tea
Bond is expanding its portfolio of brands and has recently
launched flavoured tea, branded 'Brooke Bond Red Label
Natural Care', in the Bangalore market. At present Brooke
Bond has four sub-brands Brooke Bond Taj Mahal,
Brooke Bond Red Label, Brooke Bond 3 Roses and Brooke
Bond Taaza, reaching out to over 500 million consumers
Red Label Natural Care tea is available in natural flavours
of ginger, ashwaghandha, mulethi (yashtimadhu),
cardamom and tulsi. The variant was developed
at the Brooke Bond Tea Excellence centre in Kolkata
along with inputs from research centre in Bangalore.
The flavoured teas are priced to target daily users
and will be available in two sizes a main pack
of 250g for Rs53, and a trial pack of 100g for Rs20.
The company plans to push its products through innovative
formats and packaging in tea bags and vacuum packaging.
Brooke Bond is the single largest tea brand in India
with a range of tea offerings appealing to the diverse
Bajaj opens probiking showroom
Auto recently inaugurated a probiking showroom in Pune
and has plans to open 10 such showrooms across the country.
Probiking showrooms are designed to give the customer
a complete feel of the product they are buying.
Bajaj, managing director, Bajaj Auto, said the probiking
showroom has been designed for biking enthusiasts and
the showroom offers prospective 'probikers' a chance
to test-ride the bikes on specially-designed, indoor
centrally located showroom is spread across 2,300 sq
ft area and has a specially designed, indoor dynamometer
for a static test-ride. Here riders can put the bike
through the ultimate driving conditions and check out
parameters such as acceleration, time, power, torque,
top speed etc, which is not possible on a normal road
to launch home audio, video systems in India
Japanese audio and video systems manufacturer Nakamichi
Corporation is entering the Indian market through a
strategic tie-up with Sharda Motor Industries.
would import, distribute and service its entire product
range, which would be launched in the country in phases.
unveils DTH-ready TV
Electronics India has launched Digi Direct,India's first
DTH-ready television, targeted at rural households across
rural and semi-urban India.
company hopes to garner three per cent of its revenue
from sales of Digi Direct televisions (CTVs) in 2005.
Along with the Digi Direct, LGEIL also launched 'Slimagic',
the world's slimmest flat TV, and 'X-Wave', stated to
be India's first CTV with wireless audio transmitter.
the year ended December 2004, LGEIL notched up a turnover
of Rs6,500 crore. The company's sales target for calendar
year 2005 has been pegged at Rs9,000 crore.
launches Horlicks variant
Consumer Healthcare (GSKCH) has launched Horlicks Lite
and Horlicks Lite Bite for the southern and eastern
regions and formulated keeping the dietary needs of
health conscious adults.
Lite is a drink that contains zero added sugar, has
zero cholesterol, and is high on fibre and low on fat.
to the company the products are suitable for people
The Horlicks Lite Bite is a biscuit, which has no added
sucrose while containing fibre to help glucose control
and satiety. It also has the benefits of antioxidants,
vitamins and calcium.
Lite comes in two flavours- coffee and malt.
is a 100-year-old brand and has 53 per cent market share
in the Rs1,300-crore health drink market in India.
brings "Music Masti"
Cellular has announced the launch of "Music Masti"
on Say Idea Voice portal (456). This unique service
allows the customer to listen, dedicate, gift songs,
preview and download ring-tones of their choice from
Say Idea Voice portal.
customers can use Music Masti by dialing "456"
and a voice welcoming the customer will inform him /
her of the content that can be explored. The customers
will be charged @ Rs6.99 / min for accessing Music Masti
through the voice portal, 456. For Polyphonic tones
download, data charges will be applicable as per the
GPRS tariff plan.
can select songs by browsing the different categories
and then selecting the desired song by just saying its
rendition: The selected song is streamed to the customer's
handset. There are no handset pre-requisites. Customer
can use any mobile handset and listen to the song.
personalisation using the song: After listening to the
song, customer can
tag the song as "My favourites," they can
also download the song as ring-tone onto their mobile
phones, dedicate / forward the song to a friend, listen
to the song again and again.
and download ring-tones: When the customer chooses to
download the selected song as a ring-tone, a preview
of that ring-tone is played back exactly as it would
on their phone.
customer has to simply say download and he can download
the song. For polyphonic ring-tones the preview process
is same as above. For tones delivered via WAP the service
prompts the customer for the model of the phone as well
and informs that subscription to GPRS is a prerequisite.
Access to special songs: Music Masti provides for Multimodal
access to songs or categories. Customers will receive
SMS alerts when the content is refreshed or if any special
songs are introduced.
Airways acquires JEPL trademark
Airways India has entered into an agreement with Jet
Enterprise for the transfer of right, title and interest
in the 'Jet Airways' trademark for $7 million.
this the license agreement between JEPL and the company
have accordingly come to an end.
apparel brands run cotton campaign
apparel brands like Allen Solly, Cottons by Century,
Monte Carlo, Shoppers' Stop, Peter England, Pantaloons,
W and Ashima, which are part of the international Cotton
Gold Alliance (CGA) are running a month-long cotton
promotion campaign, called 'Seal of cotton', through
September across Bangalore and Hyderabad.
buying 100 per cent cotton fabric and apparel from the
stores of these brands will get key chains and shipping
bags as gifts, according to a release from consulting
firm KSA Technopak which represents CGA in the country.
aim of the campaign is to reach out to customers and
increase awareness and preference for pure cotton.
winner gets quality certification
sunflower oil brand from Chennai-based Kaleesuwari Refinery,
Gold Winner, has received two international quality
certifications that make it unique among edible oils,
according to the company.
Winner has received HACCP (Hazard Analysis Critical
Control Points) certification to receive, refine, package
and supply edible oils and hydrogenated fats. The certification,
valid for five years, confirms that the process does
not have any physical, chemical or biological contamination.
Winner has also been awarded ISO 9001:2000 for its oil
manufacturing process. The
three-year certificate issued by TUV Management Services
Gmbh, Germany, is for its manufacturing plant at Vengaivasal,
30 km from Chennai.
Compiled by Mohini Bhatnagar
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