Honda to launch scooter
Honda Motor plans to launch a scooter and also motorcycle
model this fiscal. The company recently launched the
Super Splendour and Glamour motorcycles.
The proposed scooter model would be priced below Rs40,000
and would provide value for money to customers. The
scooters market comprises around one-million units a
in the premium deluxe segment, the 125-cc Glamour is
fitted with a new `quantum core' engine. Its four variants
are available in 10 colours and have been priced between
Rs44,500 and Rs48,560 (ex-showroom, Kolkata).
Cartoon Network Enterprises, the consumer products
division of the kids' channel, Cartoon Network, has
launched kiddies toy Beyblade India, and is getting
the product manufactured through third-party licensing.
toys are much like the indigenous spinning tops of yesteryears
and have become a craze for kids in the 4 to 10 years
of age in the country.
to the company the toy has its origins in ancient Japanese
spinning top Bei Goma.. Beyblading combines a
heady mix of adrenalin and strategy, to give the player
an exciting, fun-filled experience coupled with an element
toys are priced in the range of Rs149-Rs 349.
18 India to launch Hindi news channels
18 India, all set to begin the braodcast of general
English news channel, Broadcast News, within a month,
is planning to launch a Hindi general news channel later.
company will launch a series of interactive programmes
on its Hindi business channel, Awaaz, targeted at lay
consumers. Awaaz viewership, as per a TAM report, is
growing 30 per cent month-on-month and is reportedly
the highest in this space.
new programmes would include shows such as Aap Ki
Awaaz, a talk show anchored by actor Shabana Azmi
to discuss consumer issues, while Consumer Court, anchored
by actor Farooq Shaikh, would look into frauds, consumer
grievances, redressals and so on. Other programmes to
be launched include Pehredar, a programme on corporate
and economic crimes.
programme that will go air in the next few days is Moneybhai
Investor, a stimulated real-time stock market game that
would reach out to the investing population and prospective
to launch after-shower hair cream
has made an entry into the premium male grooming category
with the launch of Parachute After Shower Hair Cream
for Men. This is the first non-oil product under the
Parachute brand, and meant for everyday hair styling.
after-shave cream is non-sticky with a zingy fragrance
and gives a stylish "after shower" look.
company has signed up test cricketer Yuvraj Singh to
be the brand ambassador for the product.
to the company, "The need for men to look good
has never been more important. Parachute After Shower
Hair Cream for men, with aqua moisturisers, is the answer
to a man's desire for well-styled hair, day in and day
out. Its non-stickiness and zingy fragrance is bound
to get many more men sporting the after shower look."
product is priced Rs29 (50gm tube) and Rs55 (100gm jar).
It has a premium, international packaging.
to go in for image overhaul
India is going in for an image makeover except that
the Maharaja will remain as he is. As part of this about
two months ago hyphen in the Air India logo was removed.
In the next 18 months, more modifications are expected
and the new logo has `Fly Well' written alongside Air
has been given the mandate of refurbishing the branding
for both fleet upgradation and new acquisition.
changes would be more than cosmetic and would include
enhanced comfort and improved flying experience for
India unveiled a new corporate identity in 1989. The
new logo featured a sun positioned in metallic gold
against a deep red sash. But, the airline reverted to
its earlier logo because of widespread employee protest
against the new logo.
Bank, Idea Cellular launch co-branded cards
Cellular has tied-up with HDFC Bank to launch a range
of co-branded products - a Visa credit card for its
subscribers and a post-paid connection for HDFC Bank
credit card customers.
Visa credit card is available in Gold and Silver variants
at Rs2,000 and Rs700 respectively. Subscribers will
get up to eight per cent back on their post-paid bill
payment, along with reward points on supermarket, grocery,
and petrol spends.
include value-added services up to Rs1,500 a year and
mobile handset insurance worth Rs10,000. The co-branded
credit card would be available in 60 cities across the
country and would be usable at over 21 million Visa
outlets across the world. The co-branded connection
will offer special calling rate benefits.
to launch Zenith, Fendi luxury brands
watchmaker LVMH Watch & Jewellery will introduce
luxury brands Zenith and Fendi in India in this fiscal.
a high-end mechanical watch, would be available for
a minimum of Rs2.5 lakh, the average price of Fendi,
an Italian designer watch, would be around Rs20,000.
to the company Zenith would be sold at very few distribution
outlets and would be promoted more on the plank of functionality
and less on emotional appeal.
has 50 outlets (nine exclusive ones) across 18 cities
in India. Its product prices range between Rs26,000
and Rs5.5 lakh, and a bulk of its sales happen at prices
between Rs26,000 and Rs1.25 lakh. It imports its products
from its factory in Switzerland, paying duties amounting
to around 60 per cent.
One to broadcast Boney Kapoor's films
India Mass Communication has acquired the worldwide
satellite and pay TV broadcast rights of the entire
library of film producer Boney Kapoor's films including
the yet to be released multi-starrer No Entry and Paanch.
under the Boney Kapoor banner include: Bewafa, Kyon
Ho Gaya Na Pyar, Company, Koi Mere Dil Se Poochhe, Run,
Pukar, Khushi, Sirf Tum, Hamara Dil Aapke Paas Hai,
Mr India, Shakti, Loafer, Woh 7 Din, Roop Ki Rani Choron
Ka Raja, Phool Khile Hain Gulshan Gulshan, Judaai, Drohi,
Prem, Hum Paanch, Matrubhoomi, Shehzada, Tarzan Comes
To Delhi, Jab Se Tumhen Dekha, Ponga Pandit and Ek Shriman
to the company, Sahara One Motion Pictures is now the
biggest player in the motion pictures arena. The cost
of acquisition of the library is expected to be in the
range of Rs 10-14 crore.
Today to launch news channel Tez
Today has launched its third news channel, Tez, five
years after Aaj Tak hit the airwaves.
will be a 24-hour Hindi news channel. It aims at delivering
news to a viewer who does not find enough time to devote
to long news or unnecessary analysis.
to the company Tez caters to the evolving readership
needs of the modern society.
Disney to be dubbed in Hindi
Television International-India's, Toon Disney, has now
been launched in Hindi.
channel is already available in English, Tamil and Telegu.
The channel has dubbed 1800 hours of programming in
Hindi. Totally, 5,400 hours of programming have been
dubbed in three languages.
Three of its top shows are
Spiderman and his amazing friends, Power Rangers Wild
Force and Power Rangers Ninja Storm.
Compiled by Mohini Bhatnagar
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