New
tariff plans from Tata Indicom
Tata Teleservices has introduced a range of new post-paid
mobile tariff plans, which fall under three categories
normal rental plans, zero rental plans, and advanced
rental plans.
The
normal rental plans branded 'Do More 99', 'Do More 149'
and the others under the 'Do More' series require no
security deposit and offer up to 20 per cent savings
over customers' previous bills.
The
Do More plans are not charged rentals for call waiting
and forwarding facilities.
There
are also unlimited free local / intra-circle calls to
any Tata Mobile and to any Tata fixed phone at 40 paise
a minute for a nominal monthly rental depending on the
plan chosen.
Surana
Telecom gets distributorship of Chinese major Hisence's
products
Hyderabad-based Surana Telecoma will market Chinese
major Hisense's range of LCD and Plasma TVs and air-conditioners
in the country. Surana has been appointed by the $4-billion
government-owned Hisense to be its sole distributor
in India.
Subject
to the Chinese firm's approval, Surana Telecoma would
also consider the possibility of assembling these products
in India.
The
company plans to introduce Hisense refrigerators and
Innova range of air-conditioners in the Indian market
soon.
TAM
Media to double sample size
Tam Media Research is doubling its sample size of TV
homes from just under 5,000 at present to 10,300.
This
is in response to the latest National Readership Survey
findings, that show a 32 per cent increase in cable
and satellite homes.
The
peoplemeters will be installed in Class-I towns (towns
with a population over one lakh).
Of
the 10,300 peoplemeters, about 200 to 300 will track
the `elite' households. The 'elite' TAM service is expected
to be ready by the year-end while it is also learnt
that TAM is mulling a similar facility for semi-urban
and rural areas. The latter, though, is still in its
early stages of development.
UB
to offload some liquor brands
The UB Group is said to be divesting part of its 'Indian
made foreign liquor' (IMFL) brand portfolio.
The recent $300-million takeover of Shaw Wallace Company
has swelled UB spirits portfolio to over 130 brands
selling about 56-million cases in an overall IMFL market
estimated at 112-million cases annually.
Industry
analysts say the brands to be offloaded include heritage
brands like Diplomat Whisky, Blue Riband Gin, Gold Riband
Whisky, and second-line SWC brands such as Old Tavern
Whisky.
Holiday
travel offers from Singapore Airlines
Singapore
Airlines has announced some great travel deals from
Mumbai to Singapore, Kuala Lumpur, Penang (Malaysia),
Australia and New Zealand.
Tickets
(planned by August 18) to Singapore, Kuala Lumpur and
Penang are available for purchase from June 20 till
July 2 and a return-ticket will cost Rs10,699 exclusive
of taxes.
Return
fares on the Australia and New Zealand sector start
at Rs20,699 to Sydney; Rs22,699 to Adelaide, Brisbane,
Melbourne or Perth; and Rs28,699 to Auckland or Christchurch.
Tickets to Australia and New Zealand will be available
from June 20 till July 31.
The
promotion valid on the airline's daylight flight, SQ
421, from Monday to Thursday. Under the offer, passengers
have the facility of making a change in their travel
dates at a later point.
The
airlines has also joined hands with the Singapore Tourism
Board and Millennium Copthorne Hotels, Singapore's largest
hotel chain, to come up with a summer travel offer on
travel to Singapore and beyond.
The
offer includes special return Economy Class fares on
Singapore Airlines from all cities it operates in India,
a special hotel offer for a minimum of two nights from
Millennium Copthorne Hotels, and discount booklets worth
Singapore $250 from the Singapore Tourism Board.
The
promotion is valid for outbound travel from July 1 to
September 30, 2005. Tickets for the promotional offer
will be available for sale between June 20 and July
23.
Fares
start from Rs12,699 to Singapore. For travel beyond
Singapore to Malaysia, Bangkok, Jakarta, Bali, Hong
Kong, China and Australia, fares range from Rs12,699
(to Malaysia) right up to Rs29,699 (Australia).
Barista
to set up coffee lounges and highway bars
Barista Coffee will invest an estimated Rs50 crore in
using the latest technology, differential pricing and
a host of market initiatives to build the brand.
The
company will soon unveil the coffee brand in two new
avatars a premium coffee lounge in New Delhi's
South Extension locality, and a chain of `Barista Coffee
on the go' bars on major national highways, in collaboration
with IOCL.
The
company will invest between Rs45 lakh and Rs50 lakh
in the 3,000-sq. ft. coffee lounge, where a selection
of specialty coffee, continental food and desserts accompanied
by live bands and a dance floor will be available.
The
company plans to launch at least four or five lounge
bars in the metros in the current fiscal.
The company has also tied-up with IOCL to launch coffee
for travellers on national highways. `Barista coffee
on the go' bars will offer lower priced coffee and a
limited menu of convenience foods such as sandwiches.
The first of these will come up at Karnal on the Delhi-Chandigarh
highway in July and the company plans to roll out at
least 15-20 of these on major national highways, along
the Mumbai-Pune region and the Bangalore-Chennai, Bangalore-Mysore
stretches, to begin with.
Bata
India looks at improving retail operations
Bata India is planning substantial improvements in its
retail operations seeing the potential retail boom.
With
the central government considering opening up of the
retail sector to FDI, the company is foreseeing definite
action in the sector. Bata India will thus open new
stores, refurbish existing ones, and create innovative
product lines.
The
company will close down sixty unviable stores and firm
up plans to outsource products to four manufacturing
units in tax holiday states in Himachal Pradesh and
Uttaranchal. The company is also exploring third party
manufacturing units in other tax-free States such as
Assam and Jammu & Kashmir.
Yamaha
Motor launches 100cc bike
Yamaha Motor India has launched Libero G5, a 100cc motorbike
priced at Rs41,000. The company says its target is to
sell three lakh bikes this year, compared to 2.5 lakh
last year. The company has set itself a target of one
million bikes by 2010.
The
G5 has features like higher ground clearance, rear shock
absorbers, and a longer wheelbase.
The
company is planning to up its ad budget to Rs70 crore
this year and ads featuring the G5 Yamaha will hit the
airwaves soon.
Last
year, the company achieved a turnover of about Rs900
crore.
The
company is also planning to revamp its dealer network
and will replace some 75 dealers with new ones, although
the total number of dealers, around 450, would not change.
Cosmetics
to be asked to adhere to new labelling norms
After Johnson & Johnson baby oil controversy the
Government may make it mandatory for manufacturers of
cosmetics such as lipsticks, soaps, fairness creams,
beauty oils and shaving products to adhere to new labelling
norms.
Under
the new norms cosmetic products would have to mention
the ingredients on the labels in descending order and
that imported cosmetics would have to be registered.
Registration
requirements are in place for import of any drug in
the country, there are no similar requirements for import
of cosmetics.
Currently,
companies such as Procter & Gamble, Gillette, L'Oreal,
Revlon and Amway import premium cosmetic products into
the country.
Satyam
brand valued at over $1 b
The valuation of the Satyam brand has breached the $1-billion
mark and according to the company's latest annual statement,
its brand value was computed at Rs4,662 crore or $1.06
billion. Satyam Computer Services is set to achieve
revenues of $1 billion later this fiscal.
In
order to compute the brand value, the previous two years'
profits were considered at present value and weightage
applied to arrive at profit. And five per cent of average
capital employed was provided for non- branded purpose.
While income tax at current rate was provided, brand
multiple was based on internal evaluation.
Compiled by Mohini Bhatnagar
also see : List
of reports on marketing review
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