labels: marketing - general, marketing media
Vaishnavi in alliance with Financial Dynamicsnews
12 April 2005

Mumbai: Vaishnavi Corporate Communications, with a client list that includes the Tata Group, announced its foray into the global market, forging a strategic alliance with Financial Dynamics, London. This alliance will involve the two entities collaborating in areas of communications consulting, investor relations and public affairs. Financial Dynamics has been named as the best PR organisation across UK and US in rankings through various studies conducted by PR Week, and mergermarkets.com, among others.

Vaishnavi is eyeing the emerging opportunity in the burgeoning demand for communications consultancy among Indian companies to access the capital markets of Europe and North America as also build their brands in these markets.

Vaishnavi will also be rolling out a plan to expand its domestic national network with offices in over ten emerging media markets and opening offices in SAARC countries including Sri Lanka and Bangladesh in this fiscal.

With this alliance, Vaishnavi would now be present across all the major financial capitals and business geographies of the world from the Americas and Europe to Africa, the Middle East, Asia Pacific and Australia, offering integrated communications solutions to its vast set of clients. Vaishnavi will also expand its portfolio of services in the areas of investor relations and financial communications through the adoption of the best practices and domain expertise of Financial Dynamics.

Vaishnavi Corporate Communications is one of South Asia's leading communications consultancies, providing extensive services and customised solutions in corporate communications, brand and reputation management and crisis communication.

Financial Dynamics is one of the most highly respected brands in the communications industry across the world with a range of disciplines including financial communications (IPOs, Mergers & Acquisitions, Accountancy and Legal professions and Investment Banking), investor relations, crisis and issues management, public affairs and corporate, business-to-business and consumer communications. The consultancy is a market leader in M&A advisory work. Their clients include GE Healthcare, Aventis, Fortis, Indian High Commission, Tate & Lyle, Xansa, Vedanta, Aviva and EasyJet among others.

According to Nira Radia, chairperson and managing director, Vaishnavi Corporate Communications, "Vaishnavi has emerged as the preferred communications partner to some of the top Indian and MNC brands across industries in India. With companies looking beyond the shores of India and tapping global funds in line with their business plans as also increasingly engaging in M&A activity, this alliance would give all our stakeholders enhanced value. FD is a prestigious communications consultancy brand and their practices and approach to the spectrum of communications is complimentary to us. We are very happy to have a partner in FD with us in the global arena."

Charles Watson, CEO, Worldwide, Financial Dynamics, said "FD's international network has expanded rapidly during the last few years and we now have a presence in key business centres throughout Europe, the United States and in the Middle East. An ever-increasing proportion of our work for clients involves us acting across more than one geographic territory. India represents a massive opportunity for FD. We've seen the potential first-hand having worked closely with an increasing number of Indian companies in Europe and North America during the last few years as their business strategies become more global. This partnership is key to us becoming the pre-eminent adviser to businesses from this important part of the world. Vaishnavi is a first-class consultancy whose approach and range of services complements our own."


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Vaishnavi in alliance with Financial Dynamics