launched in a new Toffee flavour
A creamy toffee taste with all the benefits of Horlicks' nourishment, is
GlaxoSmithKline Consumer Healthcare's latest addition to the company's existing
range of its nutritional supplement, in a new Toffee flavour.
to the company, toffee Horlicks will provide consumers with a tasty, creamy
toffee flavour combined with all the benefits of Horlicks nourishment. Toffee
Horlicks is a vegetarian product and will be available in a 500gm jar pack
priced at Rs.113 across North and West India and at Rs.110 in South and
is also available in five flavours, including Chocolate, Vanilla, Honey
Buzz, Standard and Elaichi.
the next sports icon
Mahendra Singh Dhoni, in the tradition of cricket players, is all set to
hit the big time after his unbeatable score of 148 runs off 128 balls. Kolkata-based
celebrity management company, Gameplan Sports, has signed on Dhoni and the
firm has already received enquiries from sponsors.
Ali to endorse Newport jeans
Newport, positioned in the popular segment among denim wear, will soon be
endorsed by Bollywood star Saif Ali Khan. Newport will soon come out with
a new campaign revolving around the theme `Saif's Style Fundas'.
to the company, Indian youth is more fashion conscious than ever before.
The awareness is fuelled by stylish Bollywood movies. Saif is one of the
most fashionable and popular stars in Bollywood scene.
Newport jeans are priced upwards of Rs399, and will soon be available across
2000 multi-brand outlets and over 80 exclusive shops. The brand reported
a trade turnover of Rs36 crore in 2004-05 and is hoping to jump to Rs85
crore in the current financial year.
Airlines launches new promotion
Singapore Airlines (SIA) has come out with a new promotion covering dining,
shopping, and entertainment on its Boarding Pass Privileges programme during
April, May, and June.
to the airline, to avail of discounts at hotels, shops, restaurants, lifestyle
and leisure outlets passengers have to present their SIA boarding passes
(first, raffles and economy) within seven days of their flights.
The 'boarding pass privileges programme' includes 75 per cent discounts
at Raffles International, Millennium and Copthorne hotels and resorts located
at 25 cities in 18 countries worldwide.
the city of Singapore, passengers can avail of discounts at the Tung Lok
Group outlets or at the restaurants, cafes and bars of Raffles Hotel, Singapore.
Discounts can also had at the F&B outlets of the Orchard Hotel, Grand
Copthorne Waterfront, M Hotel, Copthorne King's and Copthorne Orchid in
passengers can also avail discounts and vouchers while shopping at Raffles
City Shopping Centre, Wisma Atria, Royal Selangor or on Kris Shop (in-Flight
cuts prices of Tide bar
Procter & Gamble (P&G) is cutting prices again. This time it has
cut the prices of its Tide detergent bar by Rs3 for the 200-gm pack and
Rs1.50 for the 125-gm pack.
to the company the discount being offered is a short-term consumer promotion
meant to generate trials. Tide powder detergent will not be included in
players in the detergent market include Hindustan Lever Ltd (HLL) with Rin
Supreme, Rin Advanced and Wheel; Nirma and Ghadi. HLL's Rin Supreme bar
is priced at the premium end of the market at Rs16.50 for 250 gm and Rs8.50
for 125 gm while Wheel, Ghadi and Nirma are at the lower end. Rin Advanced
provides tough competition to Tide.
introduces new concept car
Reva Electric Car Company has launched a new concept car, Reva-NXG, in Monaco
in collaboration with automobile designer, Dilip Chhabria, and Simputer
developer, Encore Software.
press statement from Reva describes `REVA-NXG' as a two-seater roadster
with an extended range of 200km per charge and a speed of 120 km per hour.
Food launches scheme for PriyaGold biscuits
PriyaGold brand biscuits manufacturer, Surya Food & Agro, is aggressively
promoting its brand with the launch of a scheme titled Khaao Aur Khelo.
to the scheme, on every purchase of Rs50 and above worth of PriyaGold biscuits,
customers will receive a free gift coupon, enabling him to become eligible
for a prize.
first prize will be a Mercedes Benz car, followed by Maruti Alto (five second
prizes), Tanishq Jewellery (10 third prizes) and a Compaq Laptop (10 fourth
Jagran launches Channel 7
Dainik Jagran has launched its news channel, Channel 7. The channel at present
under the test run period is being beamed to 15 million homes.
available on Zee's DTH platform Dish TV the channel's programmes are being
telecast with the assistance of 250 TV journalists from Channel 7's network
of 25 live bureaus across the country, apart from an exclusive countrywide
network of Dainik Jagran contributors, and 3,000 Jagran journalists, is
supporting this team across 320 districts in the country.
7 has planned print media, radio, outdoor and Internet campaigns to market
and promote the channel, from April 7.
runs its 1,00,000th Ikon from Chennai plant
After nearly six years of launch the 1,00,000th Ikon rolled out from Ford
India's plant at Maraimalai Nagar, in Chennai and to mark the occasion the
company has launched "Josh100" limited edition celebration series.
across the full Ford Ikon line-up, the Josh100 celebratory cars will offer
features like a premium audio system, leather-vinyl seat covers, fog lamps,
remote entry and anti-theft alarm system, said a Ford India press release.
series will be available for a limited period at dealerships across the
1.3 Josh100 is priced at Rs 5.18 lakh ex-showroom Chennai, the 1.6 EXi at
Rs 5.55 lakh and the 1.6 ZXi at Rs 5.99 lakh.
launches SUV Tucson
Hyundai Motor India has launched its second SUV called Tucson in India and
is aiming for sales 150-200 vehicle per month.
which is being brought in as a completely built unit (CBU), would be priced
at Rs14.3 lakh (ex-showroom Delhi) and Rs15.8 lakh (ex-showroom Chennai).
Motor also markets SUV Terracan in India and says that the Terracan and
Tucson are different vehicles. While Terracan is a full-fledged SUV, Tucson
is a softer SUV and complements as a car, a SUV and a MPV.
by a 2-litre CRDi diesel engine, Tucson comes with `torque on demand' four-wheel
drive combining both automatic and manual drive.
will compete with the Ford Endeavour, and Honda CR-V.
launches new range of ACs
company, Voltas has launched a 0.8-tonne split AC at Rs15,990 along with
two 1.5-tonne split ACs in the price range of Rs23,000 to Rs25,000. The
company also launched three models of window ACs in the price range of Rs14,500
to Rs70,000 and will spend Rs20 crore on its advertising and promotion.
Voltas had launched a sub-one tonne window AC at Rs9,990.
Ltd is exploring the possibility of setting up a manufacturing plant for
air conditioners in excise free zones set up by the government at a likely
investment of about Rs 80 crore.
company is examining locations like Uttaranchal and Himachal Pradesh.
The company expects its turnover
to rise by 18-20 per cent in 2004-05, over a sales turnover of about Rs1,200
crore last year.
by Mohini Bhatnagar
also see : List
of reports on marketing review