labels: marketing - general, marketing media
National Geographic to replicate ''Leopards of Bollywood'' news
Sajeev Nair
30 March 2005

Mumbai: After the runaway success of its dramatic India-based, 'Leopards of Bollywood' on the real- life leopard attacks in Maharashtra, National Geographic Channel (NGC), is planning to 'cherry-pick' incidents from the country and produce them locally, for trelecasting across its 170 network nations across the world.

According to Charath Narasimhan, NGC India's vice president, marketing, "India is an important destination as far as content development and production is concerned and NGC is taking steps to increase our production capabilities from the country." Therefore, the channel is planning to produce content that are India-specific and is of importance to other countries on its network. Localisation of content, including shooting, dubbing or providing voice-overs, is slated to be the key of producing of these documentaries.

Made in India and stories about India are the basis on which the content would be produced, which would also have a global relevance, he said. .The content that is intended to be developed would include the wildlife, history and other documentaries, to be produced either on a documentary platform or on a productive platform.

The hour-long special programme, `Leopards of Bollywood' follows Prakash Thosre, chief conservator of forests, Pune, on his mission to track down the beasts in Junnar district of the state.

However, NGC has no plans to make documentaries in regional languages and is planning to stick with the English and Hindi versions it presently makes narrative documentaries in.

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National Geographic to replicate ''Leopards of Bollywood''