World intensifies focus on Indian market
As news television
hots up, BBC World has increased its focus on India. The channel is now
planning to separate the feed to India and increase regional focus.
channel is also undertaking a month-long promotion that will include advertising
in cinema halls, interactive contests and on-ground events. The channel
has managed to get a number of Indian advertisers including local brands
to buy spots on BBC.
has no plans to become a pay channel in the Indian market in the near future.
Internationally, the channel charges a subscription fee, but the increasing
competition has prompted it to remain free-to-air.
launches 'wholewheat' variant of Maggi noodles Nestle India has launched
Maggi Vegetable Atta Noodles, containing "whole wheat and vegetables".
to the company, the new Maggi variant is targeted at consumers who want
to include health and wellness in their food in a convenient manner. The
company says the product has been developed to address the concern that
children as well as adults lack sufficient fibre in their diet.
to Nestle each 100 gm pack of Maggi Vegetable Atta Noodles provides nutrition
(energy, fiber, protein and calcium) equivalent to three rotis.
Sports is now part of OneAlliance bouquet
is now part of the OneAlliance distribution bouquet of Sony Entertainment
Television and Discovery.
Sports said that given the strength of OneAlliance distribution team on
the ground, this is a step in the right direction for the channel.
The Channel broadcasts cricket from Sharjah, the West Indies, Pakistan,
Sri Lanka and Morocco throughout the Indian sub-continent and Asia (except
Pakistan), as well as in Europe and the Middle East.
Leisure Hotels to tie-up with domestic airlines
Hotels is tying up with Indian Airlines, Jet Airways and Air Sahara for
holiday packages for domestic tourists at key Taj destinations comprising
from a luxurious stay, guests can participate in a variety of activities.
The company has just launched its new advertising campaign, `Finding Heaven'.
Group has also upgraded and modernised a number of its properties. The Taj
Green Cove Resort Kovalam now has 18 deluxe floating cottages.
plans music video for new campaign
soon launch a new advertising campaign for Pepsi, with a new tagline 'Oey
the philosophy behind the tagline, Yeh Pyaas Hai Badi the ad features
Shah Rukh Khan and animation characters created by Studio Glassworks, London
and music provided by musical team Ehsaan, Loy and Shankar.
to the company, the new ad campaign reiterates Pepsi's youthful positioning,
and conveys the thirst consumers have for Pepsi. The theme Oey Bubbly has
a number of activities around it from all possible platforms - music, radio,
TV, Internet and eateries.
part of the new campaign, Pepsi is bringing out a music video titled Oey
Bubbly! - the Bubbly Grind, featuring Amitabh Bachchan, Preity Zinta,
Sachin Tendulkar, Rahul Dravid, Irfan Pathan, Yuvraj Singh, Zaheer Khan
and Mohammad Kaif and has tied up with Universal Music to cut music cassettes
and CDs of this video.
enters retail market; offers discounts
Oil and Natural
Gas Corporation (ONGC) has entered the petroleum retailing business with
its brand OVaL ONGC has also opened its first retail outlet for petrol and
entry is likely to flag off a discount war as it is offering petrol and
diesel at a discount hidden as loyalty discounts, with maximum savings for
those who buy the most from ONGC's outlets.
to the scheme offered by ONGC, car owners driving into an OVaL outlet will
get a one-time discount of Re1 per litre of petrol and 50paise per litre
of diesel. On repeat visits buyers will get a discount of 50paise for every
litre of petrol purchased till they reach the 250-litre mark.
discount increases progressively thereafter with a maximum of Re1 for every
litre once the 551-litre mark is crossed. The best part of this is that
they will be eligible for the discount even if they enrol in a particular
OVaL outlet but shift thereafter to another OVaL outlet anywhere in the
outlets have been designed by the National Institute of Design. Every outlet
will feature a convenience store and other utilities such as tyres, lubricants
tops in awards at Asian Adfest
Mather advertising agency received seven gold, 12 silver and 24 bronzes
medals at the Asian Adfest awards held last week, according to a press release.
Hong Kong received an award for the Best Young Creative Team of the Year
while OgilvyOne, Mumbai won two silvers and a bronze for work on the Cancer
Patients Aid Association campaign. OgilvyOne and O&M Bangalore won bronzes
for IBM Drop Box's campaign for Active Protection System and for the outdoor
advertisement for IBM Think Pad Notebooks.
wins Bombay Ad Club award 6th time running
For the sixth
year in a row Ogilvy & Mather (O&M) received the award for the Most
Creative Agency by the Advertising Club of Bombay at its 38th Abby Awards
bagged 26 awards, including 7 gold, 16 silver, two special gold and one
special silver, a total of 41 points. Rediffusion DYR followed with seven
awards and Everest Integrated Communications with five awards. Both shared
eight points each.
advertiser of the year award was shared by telecom major Hutchison Max and
Pidilite Industries followed by Bombay Chemicals. Perfetti Van Melle India
came third in the race for this category.
2004 campaign created by O&M bagged the golden Abby for the campaign
of the year, while the Tortoise Mosquito Coil campaign from Everest Integrated
Campaign received a silver award.
outdoor advertising category, McCann Erickson received the gold for the
Big Babool billboard and Ambience Publicis won the silver for Sanctuary
Asia Lonely tree ad.
also bagged both silver and gold for best continuing campaigns. While the
Fevicol campaign was honoured with a golden Abby, Amaron Batteries claymation
campaign was given the silver.
readies 'Showdown' between Shah Rukh and Sachin
soon begin airing `Showdown', a new TV campaign featureing Shah Rukh Khan
and Sachin Tendulkar, conceptualised on the lines of Hollywood blockbuster,
Gangs of New York.
campaign features Shah Rukh and Tendulkar leading their respective gangs
for a showdown. The ad ends with both of them inviting subscribers to join
their respective teams.
pre-paid and post paid subscribers can participate in the contest and the
participants will be selected based on the usage of their mobile phone.
to the company the promotion would enable 300 AirTel subscribers to participate
in a one-day series of action sports with Tendulkar and Khan.
Mirza to endorse Tata Indicom brand
has signed up tennis icon Sania Mirza as its brand ambassador and plans
to launch limited edition Signature Series handsets called Sania Fone, with
to the company, Tata Indicom is a youthful and energetic brand and Sania
reflects these qualities and her association with Tata Indicom personifies
brand identity. The company sees young people as a big market and the launch
of Signature Fones is one such effort to connect with this segment.
company has also signed up Saurav Ganguly as its brand ambassador for the
Signature Series, and launched the Saurav Fone in the both post-paid as
well as pre-paid segments across 20 circles.
Sania Fone is priced at Rs4,999 while the Saurav Fone is available for Rs2,999.
The signature handsets are supported by cricket and tennis contests and
have other features such as wallpapers, favourite ringtones, live cricket
scores and interactive cricket services.
Butter Milk' launched
packaged food company, Balan Natural Food (B natural), has launched `Spicy
Butter Milk' under the brand name `B Natural'.
butter-milk is available in Tetra Paks priced at Rs8 for a 200-ml pack of
B natural low-fat buttermilk.
the company had launched Miruna Yo, a low-fat yoghurt drink, which is said to be
performing well. The company plans to launch 12 flavours in yoghurt category
by the end of the year.
by Mohini Bhatnagar
also see : List
of reports on marketing review