SEBI disclosure guidelines to reduce issuers' ad costs
Companies planning public issues can now reduce their
advertisement cost along with the changes made by Securities
and Exchange Board of India to the 'disclosure and investor
Earlier, companies had to compulsorily publish their
abridged prospectus in their pre issue advertisements.
Now SEBI requires these companies to only issue certain
minimum details in the advertisements as the advertising
costs for publishing the abridged prospectus were found
to be too high.
This has been done as the abridged prospectus is anyway
made available to investors along with the application
form, SEBI does not see a requirement for this to be
part of the issue advertisements.
Fall in Love Again from Sri Lankan Airlines
$400 Sri Lankan Airlines the national airline of a country
recovering from Tsunami disaster is launching a 'Fall
in love again' campaign along with special offers to
attract tourists to the island.
airline is making special efforts to get the tourists
back to Sri Lanka and says about 80 percent of the tourism
infrastructure is back in operation.
year, Sri Lanka five-and-a-half lakh tourists came to
them island nation but this years' target of six lakh
tourists has been scaled down to five lakh.
campaign is to revive the figure to original expectations.
'one mix makes all'
General Mills has launched the Pillsbury Variety Mix,
which can be used to make a range of snacks like idlis,
bhajiyas, murukku, dhoklas etc and all from the
The mix, used to make any common snack, is made up of
rice, wheat and black gram and is claimed to be the
first of its kind in India. According to the company
the mix would help homemakers and working mothers cater
to multiple tastes in the family without having to undertake
the proportionate amount of work it would normally entail.
Priced at Rs15 for a 250-gm pack, Rs28 for a 500-gm
pack and Rs50 for a one-kg pack the one-kg pack yields
about 100 idlis or dosas.
Pillsbury has a 7.2 per cent share of the Rs800-crore
branded atta market.
Planet Sports to roll out Ferrari branded goods
Sports retailer, Planet Sports, is launching Ferrari-branded
sporting merchandise across its stores coinciding with
the international launch.
The products will include footwear as well as racing
gear such as dress; helmet and other accessories in
the premium category would be imported from the Puma
headquarters in Germany. The pricing is still being
Planet Sports, the exclusive licensee in the country
for leading brands such as Puma, Prince, Spalding, Speedo,
and Wilson among others, currently has 25 outlets across
the country and expects to add five more stores in the
Indians really love fast food!
An A C Nielsen study of 28 markets across the US, Europe
and the Asia-Pacific carried out through the internet
in interviews with more than 14,000 consumers, has found
that Asians are among the world's greatest fast food
India, in fact, figures among the top 10 markets for
weekly fast food consumption. Most of the countries
are from the Asia-Pacific region, with the US being
the sole execption.
Hong Kong topped the list of countries with 61 per cent
of the adult population eating at takeaway restaurants
at least once every week followed by Malaysia (59 per
cent), the Philippines (54 per cent), Singapore (50
per cent), Thailand (44 per cent), China (41 per cent)
and India in the seventh place (37 per cent). In the
US, the figure stands at 35 per cent.
Against this, only 11 per cent of European adults eat
from takeaways at least once a week, the survey found.
None of the European markets figured among the top ten.
Among international fast food chains and local operators,
McDonald's was the most popular of all takeaway options,
with 54 per cent of Americans, 75 per cent of Europeans
and 64 per cent of Asians picking it as the first choice
for takeaway food.
Ad rates seen on way down
As more and more television channels are launched ad
rates are expected to go down. Already advertising spots
are available for as low as Rs500 for a 10-second on
channels like Zoom and some cable television channels
while ad slots on channels like MTV, Channel [V], Discovery,
National Geographic Channel and Sab TV are available
for Rs2,000 to Rs2,500 for 10 seconds.
Next are English news and movie channels withj adslots
available between Rs4,000 and Rs5,000. The most expensive,
of course, are the 'K-serials' on Star Plus where a
10-second spot on any of the popular saas-bahu sagas
are available for Rs6 lakh to Rs7 lakh, while ad spots
on the channel during afternoons is available at anything
between Rs2 lakh and Rs5 lakh. The card rate during
prime time for channels such as Sony and Zee vary between
Rs1 lakh and Rs1.5 lakh for a 10-second spot.
Media planners say that with options for advertisers
increasing they are in a position to buy advertising
spots at low rates especially on niche channels and
the situation will intensify this year as well as the
number of niche channels go up.
Welspun: soon a leader in home textiles
fashion brand ,Tommy Hilfiger, has entered into a licensing
arrangement with Welspun India to market premium home
Last year Welspun entered the category with a range
of bath and bed products under the brand Spaces. The
company plans to take a leadership position in home
textiles across premium, mid-priced and discount segments.
While Tommy Hilfiger (priced Rs2,000 onwards) will be
positioned as a premium brand, Spaces (Rs500 to Rs2,000)
will be targeted at the mass market, and Welspun will
be the discount brand.
Interestingly, though Welspun is a supplier of terry
towels to Tommy Hilfiger, US, it will initially import
the Tommy Hilfiger home linen products to be retailed
Aaren bags Tata Tele's solutions account
Aaren Initiative, the out-of-home solutions division
of Lintas Integrated Marketing Action Group, has got
the out-of-home solutions account of Tata Teleservices,
Tamil Nadu circle. The agency won the account in a multi-agency
pitch. The incumbent agency was RMG David.
Tata Teleservices, a leading player in the telecom sector
and in Tamil Nadu, currently operating in over 80 towns
has ambitious expansion plans to further augment its
Aaren Initiative has recently launched AiMS, the Aaren
Initiative Media System, the only tool of its kind in
India, which provides error-free and efficient operations
in the outdoor field.
AiPT, the proprietary planning tool of Aaren Initiative
is the only planning tool currently available in India,
which lists more than 9,000 out-of-home options in 9
cities, along with different angles of photographs,
access maps and a unique rating system and visibility
Aaren Initiative handles out-of-home operations in more
than 126 cities and towns, for clients like LG Electronics,
Pantaloons, Big Bazar, Mont Blanc, Motul Lubricants,
The Hindu, BILT, Thai Airways and Dena Bank.
Aaren Initiative is a member of Lintas India's Integrated
Marketing Action Group.
Turbo variant of Octavia Rider from Skoda
Skoda Auto India recently launched the turbo version
of Skoda Octavia Rider priced at Rs11.03 lakh. The company
is also planning to launch the Fabia and Octavia II
Both the cars are expected to hit the Indian roads around
October 2005. The Octavia II would be based on the A5
platform against the existing Octavia, which is on the
new models / variants that Skoda India plans to introduce
this year includes a station wagon variant of the Octavia,
and a diesel variant of the Superb.
also see : List
of reports on marketing review